diff --git a/examples/generic-random-examples.cabal b/examples/generic-random-examples.cabal
index 71dedc9..18c3bde 100644
--- a/examples/generic-random-examples.cabal
+++ b/examples/generic-random-examples.cabal
@@ -37,3 +37,15 @@ executable tour-example
     text,
     generic-random
   default-language: Haskell2010
+
+executable tour-bench
+  main-is: tour.hs
+  ghc-options: -O2
+  ghc-options: -ddump-simpl -dsuppress-all -dno-suppress-module-prefixes
+  cpp-options: -DBENCHMODE
+  build-depends:
+    base,
+    QuickCheck,
+    text,
+    generic-random
+  default-language: Haskell2010
diff --git a/examples/tour.hs b/examples/tour.hs
index 832a3a0..67ed45a 100644
--- a/examples/tour.hs
+++ b/examples/tour.hs
@@ -1,5 +1,6 @@
 -- Just another toy example
 
+{-# LANGUAGE CPP #-}
 {-# LANGUAGE DataKinds #-}
 {-# LANGUAGE DeriveGeneric #-}
 {-# LANGUAGE FlexibleInstances #-}
@@ -31,6 +32,8 @@ instance Arbitrary MyType where
   --   , (4, ThreeThings <$> (Just <$> arbitrary) <*> arbitrary <*> arbitrary)
   --   ]
 
+main :: IO ()
+#ifndef BENCHMODE
 main = do
   -- Print some examples
   sample (arbitrary @MyType)
@@ -39,6 +42,15 @@ main = do
   quickCheck $ \case
     ThreeThings Nothing _ _ -> False
     _ -> True
+#else
+-- Quick and dirty benchmark
+main = do
+  xs <- generate (replicateM 1000000 (arbitrary @MyType))
+  go xs
+ where
+   go [] = print ()
+   go (x : xs) = x `seq` go xs
+#endif
 
 -- Ew. Sorry.
 instance Show a => Show (Bool -> a) where