diff --git a/deprecated-modules.csv b/deprecated-modules.csv
index 83109e55..ba732310 100644
--- a/deprecated-modules.csv
+++ b/deprecated-modules.csv
@@ -1,5 +1,6 @@
 Nri.Ui.Accordion.V1,upgrade to V3
 Nri.Ui.Button.V8,upgrade to V10
+Nri.Ui.Container.V1,upgrade to V2
 Nri.Ui.Menu.V1,upgrade to V3
 Nri.Ui.Menu.V2,upgrade to V3
 Nri.Ui.Modal.V10,upgrade to V11
diff --git a/elm.json b/elm.json
index 31150e28..4330c758 100644
--- a/elm.json
+++ b/elm.json
@@ -17,6 +17,7 @@
         "Nri.Ui.ClickableSvg.V2",
         "Nri.Ui.ClickableText.V3",
         "Nri.Ui.Container.V1",
+        "Nri.Ui.Container.V2",
         "Nri.Ui.Colors.Extra",
         "Nri.Ui.Colors.V1",
         "Nri.Ui.Confetti.V2",
diff --git a/forbidden-imports.toml b/forbidden-imports.toml
index d49a0eb0..41066dc9 100644
--- a/forbidden-imports.toml
+++ b/forbidden-imports.toml
@@ -50,6 +50,9 @@ usages = ['styleguide-app/../src/Nri/Ui/SlideModal/V2.elm']
 hint = 'upgrade to V2'
 usages = ['styleguide-app/Examples/Tooltip.elm']
 
+[forbidden."Nri.Ui.Container.V1"]
+hint = 'upgrade to V2'
+
 [forbidden."Nri.Ui.Icon.V3"]
 hint = 'upgrade to V5'
 usages = ['styleguide-app/../src/Nri/Ui/Modal/V3.elm']
diff --git a/src/Nri/Ui/Container/V2.elm b/src/Nri/Ui/Container/V2.elm
new file mode 100644
index 00000000..1033cdcb
--- /dev/null
+++ b/src/Nri/Ui/Container/V2.elm
@@ -0,0 +1,301 @@
+module Nri.Ui.Container.V2 exposing
+    ( view, Attribute
+    , paddingPx, custom, css, testId, id
+    , plaintext, markdown, html
+    , gray, default, disabled, invalid, pillow, buttony
+    )
+
+{-| Common NoRedInk Containers
+
+
+# Changelog
+
+
+## Changes from V1
+
+  - removes fullHeight
+  - changes the API from providing many themed functions that create HTML (`alternate`, `general`, etc.) to having a single `view` helper that takes a list of attributes (including themed attributes and content attributes)
+  - adds `custom`, `testId`, `id`
+  - adds `plaintext` helper and `markdown` helper
+  - renames themes from:
+      - `alternate` -> `gray`
+      - `general` -> `default`
+      - `interactable` -> `pillow`
+  - removes `interactableWithLabel` theme
+  - adds `buttony` theme
+
+
+# Documentation
+
+
+## View
+
+@docs view, Attribute
+@docs paddingPx, custom, css, testId, id
+
+
+## Content
+
+@docs plaintext, markdown, html
+
+
+## Themes
+
+@docs gray, default, disabled, invalid, pillow, buttony
+
+-}
+
+import Css exposing (..)
+import Css.Media exposing (withMedia)
+import Html.Styled as Html exposing (..)
+import Html.Styled.Attributes
+import Markdown
+import Nri.Ui
+import Nri.Ui.Colors.V1 as Colors
+import Nri.Ui.Html.Attributes.V2 as ExtraAttributes
+import Nri.Ui.MediaQuery.V1 exposing (mobile)
+import Nri.Ui.Text.V5 as Text
+
+
+{-| -}
+type Attribute msg
+    = Attribute (Settings msg -> Settings msg)
+
+
+{-| PRIVATE
+-}
+type alias Settings msg =
+    { containerType : String
+    , padding : Float
+    , css : List Css.Style
+    , content : List (Html msg)
+    , attributes : List (Html.Attribute msg)
+    }
+
+
+{-| Changes the padding inside the container border around the content.
+-}
+paddingPx : Float -> Attribute msg
+paddingPx padding =
+    Attribute <| \config -> { config | padding = padding }
+
+
+{-| Use this helper to add custom attributes.
+
+Do NOT use this helper to add css styles, as they may not be applied the way
+you want/expect if underlying styles change.
+Instead, please use the `css` helper.
+
+-}
+custom : List (Html.Attribute msg) -> Attribute msg
+custom attributes =
+    Attribute <|
+        \config ->
+            { config
+                | attributes =
+                    config.attributes ++ attributes
+            }
+
+
+{-| -}
+testId : String -> Attribute msg
+testId id_ =
+    custom [ ExtraAttributes.testId id_ ]
+
+
+{-| -}
+id : String -> Attribute msg
+id id_ =
+    custom [ Html.Styled.Attributes.id id_ ]
+
+
+{-| -}
+css : List Css.Style -> Attribute msg
+css css_ =
+    Attribute <| \config -> { config | css = config.css ++ css_ }
+
+
+{-| -}
+view : List (Attribute msg) -> Html msg
+view attributes =
+    let
+        settings : Settings msg
+        settings =
+            List.foldl (\(Attribute set) -> set)
+                defaultSettings
+                attributes
+    in
+    Nri.Ui.styled div
+        settings.containerType
+        (padding (px settings.padding) :: settings.css)
+        settings.attributes
+        settings.content
+
+
+{-| Used for the default container case.
+-}
+default : Attribute msg
+default =
+    Attribute identity
+
+
+defaultSettings : Settings msg
+defaultSettings =
+    { containerType = "default-container"
+    , padding = 20
+    , css = defaultStyles
+    , content = []
+    , attributes = []
+    }
+
+
+defaultStyles : List Css.Style
+defaultStyles =
+    [ borderRadius (px 8)
+    , border3 (px 1) solid Colors.gray92
+    , boxShadow5 zero (px 1) (px 1) zero (rgba 0 0 0 0.25)
+    , backgroundColor Colors.white
+    ]
+
+
+{-| Used when there are a lot of containers.
+-}
+gray : Attribute msg
+gray =
+    Attribute <|
+        \config ->
+            { config
+                | containerType = "gray-container"
+                , padding = 20
+                , css = grayStyles
+            }
+
+
+grayStyles : List Css.Style
+grayStyles =
+    [ borderRadius (px 8)
+    , backgroundColor Colors.gray96
+    ]
+
+
+{-| -}
+disabled : Attribute msg
+disabled =
+    Attribute <|
+        \config ->
+            { config
+                | containerType = "disabled-container"
+                , padding = 20
+                , css = disabledStyles
+            }
+
+
+disabledStyles : List Css.Style
+disabledStyles =
+    [ borderRadius (px 8)
+    , border3 (px 1) solid Colors.gray92
+    , backgroundColor Colors.white
+    , color Colors.gray45
+    ]
+
+
+{-| -}
+invalid : Attribute msg
+invalid =
+    Attribute <|
+        \config ->
+            { config
+                | containerType = "invalid-container"
+                , padding = 20
+                , css = invalidStyles
+            }
+
+
+invalidStyles : List Css.Style
+invalidStyles =
+    [ borderRadius (px 8)
+    , border3 (px 1) solid Colors.purpleLight
+    , boxShadow5 zero (px 1) (px 1) zero Colors.purple
+    , backgroundColor Colors.purpleLight
+    ]
+
+
+{-| Used for containers of interactive elements.
+-}
+pillow : Attribute msg
+pillow =
+    Attribute <|
+        \config ->
+            { config
+                | containerType = "pillow-container"
+                , padding = 40
+                , css = pillowStyles
+            }
+
+
+pillowStyles : List Style
+pillowStyles =
+    [ borderRadius (px 20)
+    , border3 (px 1) solid Colors.gray92
+    , boxShadow5 zero (px 2) (px 4) zero (rgba 0 0 0 0.25)
+    , backgroundColor Colors.white
+    , withMedia [ mobile ]
+        [ borderRadius (px 8)
+        , padding (px 20)
+        ]
+    ]
+
+
+{-| Used for clickable cards
+-}
+buttony : Attribute msg
+buttony =
+    Attribute <|
+        \config ->
+            { config
+                | containerType = "buttony-container"
+                , css = buttonyStyles
+            }
+
+
+buttonyStyles : List Style
+buttonyStyles =
+    [ borderRadius (px 20)
+    , border3 (px 1) solid Colors.gray85
+    , borderBottom3 (px 4) solid Colors.gray85
+    , backgroundColor Colors.white
+    , withMedia [ mobile ]
+        [ borderRadius (px 8)
+        ]
+    ]
+
+
+{-| Provide a list of custom HTML.
+-}
+html : List (Html msg) -> Attribute msg
+html content =
+    Attribute <| \config -> { config | content = content }
+
+
+{-| Provide a plain-text string.
+-}
+plaintext : String -> Attribute msg
+plaintext content =
+    Attribute <| \config -> { config | content = [ text content ] }
+
+
+{-| Provide a string that will be rendered as markdown.
+
+Note that you may need to remove extra margin added by default
+to `p` tags by user agents.
+
+-}
+markdown : String -> Attribute msg
+markdown content =
+    Attribute <|
+        \config ->
+            { config
+                | content =
+                    Markdown.toHtml Nothing content
+                        |> List.map fromUnstyled
+            }
diff --git a/styleguide-app/Debug/Control/Extra.elm b/styleguide-app/Debug/Control/Extra.elm
new file mode 100644
index 00000000..3003a474
--- /dev/null
+++ b/styleguide-app/Debug/Control/Extra.elm
@@ -0,0 +1,43 @@
+module Debug.Control.Extra exposing
+    ( float
+    , list, listItem, optionalListItem
+    )
+
+{-|
+
+@docs float
+@docs list, listItem, optionalListItem
+
+-}
+
+import Debug.Control as Control exposing (Control)
+
+
+{-| -}
+float : Float -> Control Float
+float default =
+    Control.map (String.toFloat >> Maybe.withDefault default)
+        (Control.string (String.fromFloat default))
+
+
+{-| Use with `listItem` and `optionalListItem`
+-}
+list : Control (List a)
+list =
+    Control.record []
+
+
+{-| -}
+listItem : String -> Control a -> Control (List a) -> Control (List a)
+listItem name accessor accumulator =
+    Control.field name
+        (Control.map List.singleton accessor)
+        (Control.map (++) accumulator)
+
+
+{-| -}
+optionalListItem : String -> Control a -> Control (List a) -> Control (List a)
+optionalListItem name accessor accumulator =
+    Control.field name
+        (Control.map (List.singleton >> List.filterMap identity) (Control.maybe False accessor))
+        (Control.map (++) accumulator)
diff --git a/styleguide-app/Examples/Balloon.elm b/styleguide-app/Examples/Balloon.elm
index 528d210c..5c44dde2 100644
--- a/styleguide-app/Examples/Balloon.elm
+++ b/styleguide-app/Examples/Balloon.elm
@@ -9,6 +9,7 @@ module Examples.Balloon exposing (example, State, Msg)
 import Category exposing (Category(..))
 import Css
 import Debug.Control as Control exposing (Control)
+import Debug.Control.Extra as ControlExtra
 import Example exposing (Example)
 import Examples.IconExamples as IconExamples
 import Html.Styled exposing (Html, div, fromUnstyled, text)
@@ -83,12 +84,12 @@ widthOptions =
         [ ( "px"
           , Control.map
                 (\w -> ( "Balloon.widthPx " ++ String.fromFloat w, Balloon.widthPx w ))
-                (controlFloat 50)
+                (ControlExtra.float 50)
           )
         , ( "%"
           , Control.map
                 (\w -> ( "Balloon.widthPct " ++ String.fromFloat w, Balloon.widthPct w ))
-                (controlFloat 50)
+                (ControlExtra.float 50)
           )
         ]
 
@@ -97,13 +98,7 @@ paddingOptions : Control ( String, Balloon.Attribute )
 paddingOptions =
     Control.map
         (\w -> ( "Balloon.paddingPx " ++ String.fromFloat w, Balloon.paddingPx w ))
-        (controlFloat 10)
-
-
-controlFloat : Float -> Control Float
-controlFloat default =
-    Control.map (String.toFloat >> Maybe.withDefault default)
-        (Control.string (String.fromFloat default))
+        (ControlExtra.float 10)
 
 
 {-| -}
diff --git a/styleguide-app/Examples/Container.elm b/styleguide-app/Examples/Container.elm
index eb2b319e..52214750 100644
--- a/styleguide-app/Examples/Container.elm
+++ b/styleguide-app/Examples/Container.elm
@@ -8,23 +8,27 @@ module Examples.Container exposing (Msg, State, example)
 
 import Category exposing (Category(..))
 import Css
+import Debug.Control as Control exposing (Control)
+import Debug.Control.Extra as ControlExtra
 import Example exposing (Example)
-import Html.Styled as Html
+import Html.Styled as Html exposing (Html)
 import Html.Styled.Attributes exposing (css)
 import Html.Styled.Events exposing (onClick)
 import KeyboardSupport exposing (Direction(..), Key(..))
 import Nri.Ui.Button.V10 as Button
 import Nri.Ui.Colors.V1 as Colors
-import Nri.Ui.Container.V1 as Container
+import Nri.Ui.Container.V2 as Container
 import Nri.Ui.Heading.V2 as Heading
+import Nri.Ui.Svg.V1 as Svg
 import Nri.Ui.Text.V5 as Text
+import Nri.Ui.UiIcon.V1 as UiIcon
 
 
 {-| -}
 example : Example State Msg
 example =
     { name = "Container"
-    , version = 1
+    , version = 2
     , categories = [ Layout ]
     , keyboardSupport = []
     , state = init
@@ -32,52 +36,147 @@ example =
     , subscriptions = \_ -> Sub.none
     , view =
         \state ->
-            [ Heading.h3 [ Heading.css [ Css.marginTop (Css.px 8) ] ]
-                [ Html.text "General Container" ]
-            , Html.text "Used for the general container case."
-            , Container.general [] (Html.text "Content, content...")
-            , Heading.h3 [ Heading.css [ Css.marginTop (Css.px 8) ] ]
-                [ Html.text "Alternate Container" ]
-            , Html.text "Used when there are a lot of containers."
-            , Container.alternate [] (Html.text "Content, content...")
-            , Heading.h3 [ Heading.css [ Css.marginTop (Css.px 8) ] ]
-                [ Html.text "Interactable Container" ]
-            , Html.text "Usually used for larger containers with many elements inside."
-            , Container.interactable [] (Html.text "Content, content...")
-            , Heading.h3 [ Heading.css [ Css.marginTop (Css.px 8) ] ]
-                [ Html.text "Disabled Container" ]
-            , Html.text "Used to indicate content is locked/inaccessible"
-            , Container.disabled [] (Html.text "Content, content...")
-            , Heading.h3 [ Heading.css [ Css.marginTop (Css.px 8) ] ]
-                [ Html.text "Invalid Container" ]
-            , Html.text "Used to indicate content is invalid"
-            , Container.invalid [] (Html.text "Content, content...")
-            , Heading.h3 [ Heading.css [ Css.marginTop (Css.px 8) ] ]
-                [ Html.text "Interactable container with a label" ]
-            , Html.text "Used for helpful tidbits."
-            , Container.interactableWithLabel "The label" <|
-                Html.text "Content, content..."
+            let
+                attributes =
+                    Control.currentValue state.control
+            in
+            [ Control.view UpdateControl state.control
+                |> Html.fromUnstyled
+            , viewExample
+                { name = "Default Container"
+                , description = "Your go-to container."
+                }
+                (Container.default :: attributes)
+            , viewExample
+                { name = "Gray Container"
+                , description = "A container that doesn’t draw too much attention to itself."
+                }
+                (Container.gray :: attributes)
+            , viewExample
+                { name = "Pillow Container"
+                , description = "When you want something big and soft."
+                }
+                (Container.pillow :: attributes)
+            , viewExample
+                { name = "Buttony Container"
+                , description = "Used for clickable button card things."
+                }
+                (Container.buttony :: attributes)
+            , viewExample
+                { name = "Disabled Container"
+                , description = "Used to indicate content is locked/inaccessible"
+                }
+                (Container.disabled :: attributes)
+            , viewExample
+                { name = "Invalid Container"
+                , description = "Used to indicate content is invalid"
+                }
+                (Container.invalid :: attributes)
             ]
     }
 
 
+viewExample : { name : String, description : String } -> List (Container.Attribute msg) -> Html msg
+viewExample { name, description } attributes =
+    Html.section
+        [ css
+            [ Css.marginTop (Css.px 20)
+            ]
+        ]
+        [ Heading.h3 [] [ Html.text name ]
+        , Html.text description
+        , Container.view attributes
+        ]
+
+
+{-| -}
+type alias State =
+    { control : Control (List (Container.Attribute Msg))
+    }
+
+
 {-| -}
 init : State
 init =
-    {}
+    { control =
+        ControlExtra.list
+            |> ControlExtra.optionalListItem "paddingPx" controlPaddingPx
+            |> ControlExtra.optionalListItem "css" controlCss
+            |> ControlExtra.listItem "content" controlContent
+    }
+
+
+controlPaddingPx : Control (Container.Attribute msg)
+controlPaddingPx =
+    Control.map Container.paddingPx (ControlExtra.float 20)
+
+
+controlCss : Control (Container.Attribute msg)
+controlCss =
+    Control.map Container.css
+        (Control.value
+            [ Css.minHeight (Css.px 100)
+            , Css.hover [ Css.backgroundColor Colors.glacier ]
+            ]
+        )
+
+
+controlContent : Control (Container.Attribute msg)
+controlContent =
+    Control.choice
+        [ ( "plain text (short)"
+          , Control.string "Content, content..."
+                |> Control.map Container.plaintext
+          )
+        , ( "plain text (long)"
+          , Control.stringTextarea romeoAndJulietQuotation
+                |> Control.map Container.plaintext
+          )
+        , ( "markdown"
+          , Control.string romeoAndJulietQuotation
+                |> Control.map Container.markdown
+          )
+        , ( "HTML (short)"
+          , Control.value
+                (Container.html
+                    [ UiIcon.footsteps
+                        |> Svg.withHeight (Css.px 200)
+                        |> Svg.withColor Colors.grassland
+                        |> Svg.toHtml
+                    ]
+                )
+          )
+        ]
+
+
+romeoAndJulietQuotation : String
+romeoAndJulietQuotation =
+    """
+        Two households, both alike in dignity,
+        In fair Verona, where we lay our scene,
+        From ancient grudge break to new mutiny,
+        Where civil blood makes civil hands unclean.
+        From forth the fatal loins of these two foes
+        A pair of star-cross’d lovers take their life;
+        Whose misadventured piteous overthrows
+        Do with their death bury their parents’ strife.
+        The fearful passage of their death-mark’d love,
+        And the continuance of their parents’ rage,
+        Which, but their children’s end, nought could remove,
+        Is now the two hours’ traffic of our stage;
+        The which if you with patient ears attend,
+        What here shall miss, our toil shall strive to mend.
+    """
 
 
 {-| -}
-type alias State =
-    {}
-
-
-{-| -}
-type alias Msg =
-    ()
+type Msg
+    = UpdateControl (Control (List (Container.Attribute Msg)))
 
 
 {-| -}
 update : Msg -> State -> ( State, Cmd Msg )
 update msg state =
-    ( state, Cmd.none )
+    case msg of
+        UpdateControl newControl ->
+            ( { state | control = newControl }, Cmd.none )
diff --git a/tests/elm-verify-examples.json b/tests/elm-verify-examples.json
index db6f42cd..0576b25b 100644
--- a/tests/elm-verify-examples.json
+++ b/tests/elm-verify-examples.json
@@ -13,6 +13,7 @@
         "Nri.Ui.ClickableSvg.V2",
         "Nri.Ui.ClickableText.V3",
         "Nri.Ui.Container.V1",
+        "Nri.Ui.Container.V2",
         "Nri.Ui.Colors.Extra",
         "Nri.Ui.Colors.V1",
         "Nri.Ui.Confetti.V2",