<!DOCTYPE html><html><head><metacharSet="utf-8"class="next-head"/><metaname="viewport"content="width=device-width, initial-scale=1"class="next-head"/><linkrel="apple-touch-icon"sizes="180x180"href="https://www.lexend.com/static/favicon/apple-touch-icon.png"class="next-head"/><linkrel="icon"type="image/png"sizes="32x32"href="https://www.lexend.com/static/favicon/favicon-32x32.png"class="next-head"/><linkrel="icon"type="image/png"sizes="16x16"href="https://www.lexend.com/static/favicon/favicon-16x16.png"class="next-head"/><linkrel="manifest"href="https://www.lexend.com/static/favicon/site.webmanifest"class="next-head"/><linkrel="mask-icon"href="https://www.lexend.com/static/favicon/safari-pinned-tab.svg"color="#5bbad5"class="next-head"/><linkrel="shortcut icon"href="https://www.lexend.com/static/favicon/favicon.ico"class="next-head"/><metaname="msapplication-TileColor"content="#b91d47"class="next-head"/><metaname="msapplication-config"content="https://www.lexend.com/static/favicon/browserconfig.xml"class="next-head"/><metaname="theme-color"content="#ffffff"class="next-head"/><titleclass="next-head">Lexend — Change the way the world reads.</title><metaname="title"content="Lexend — Change the way the world reads."class="next-head"/><metaname="description"content="Lexend — Change the way the world reads."class="next-head"/><metaproperty="og:type"content="website"class="next-head"/><metaproperty="og:url"content="https://www.lexend.com/"class="next-head"/><metaproperty="og:title"content="Lexend — Change the way the world reads."class="next-head"/><metaproperty="og:description"content="Lexend — Change the way the world reads."class="next-head"/><metaproperty="og:image"content="https://www.lexend.com/static/social/lexend-v2.png"class="next-head"/><metaproperty="twitter:card"content="summary_large_image"class="next-head"/><metaproperty="twitter:url"content="https://www.lexend.com/"class="next-head"/><metaproperty="twitter:title"content="Lexend — Change the way the world reads."class="next-head"/><metaproperty="twitter:description"content="Lexend — Change the way the world reads."class="next-head"/><metaproperty="twitter:image"content="https://www.lexend.com/static/social/lexend-v2.png"class="next-head"/><linkrel="preload"href="/_next/static/q5WnymT3715vYVMxZbtjB/pages/index.js"as="script"/><linkrel="preload"href="/_next/static/q5WnymT3715vYVMxZbtjB/pages/_app.js"as="script"/><linkrel="preload"href="/_next/static/runtime/webpack-a79426b5e11f0ba5879d.js"as="script"/><linkrel="preload"href="/_next/static/chunks/commons.64abdbe7bfc4277f3079.js"as="script"/><linkrel="preload"href="/_next/static/runtime/main-fd73dbd6f398b7b886ec.js"as="script"/></head><body><divid="__next"><styledata-emotion-css="lz6nl1">@font-face{font-family:"Lexend";src:url("static/fonts/lexendgx.woff2")format("woff2"),url("static/fonts/lexendgx.ttf")format("truetype");font-weight:normal;font-style:normal;font-optical-sizing:auto;}html,body{padding:0;margin:0;background:white;min-height:100%;font-family:"Lexend",Helvetica,Arial,sans-serif;font-size:18px;line-height:1.4;}@media(max-width:640px){html,body{font-size:14px;}}body{padding:00;}*{box-sizing:border-box;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;}h1,h2,h3,h4,h5,h6{font-weight:normal;padding:01rem;}strong{font-weight:normal;color:red;}hr{border:none;border-bottom:1pxsolidrgba(0,0,0,0.12);margin:4remauto-2rem;max-width:960px;position:relative;}hr:before{display:block;content:"";border-bottom:1pxdashedred;font-variation-settings:"LXND"0;width:100%;height:1rem;z-index:10;color:red;text-align:center;position:relative;top:0;}h2{font-size:2.7rem;line-height:1.2;margin-top:10vh;}h2span{font-size:30%;}h3{font-size:1.4rem;margin:3rem00.618rem;}h6{color:#a9a9a9;font-variation-settings:"LXND"20;line-height:1.4;}p>a,h6>a{color:red;font-variation-settings:"LXND"80;text-transform:uppercase;-webkit-letter-spacing:2px;-moz-letter-spacing:2px;-ms-letter-spacing:2px;letter-sp
through use of:</p><ol><li>A sans-serif font to reduce cognitive noise</li><li>Expanded scaling to improve potential for character recognition</li><li>Hyper-expansion of character spacing, which creates a greater lag time and reduces potential crowding and masking effects</li></ol><p>These changes led to the development of seven specially-designed fonts, which create an immediate improvement in reading performance.</p><p>This is where <strong>Lexend</strong> was formed.</p></section><styledata-emotion-css="1mh9c7h">.css-1mh9c7h{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin:0auto;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:start;-webkit-justify-content:flex-start;-ms-flex-pack:start;justify-content:flex-start;max-width:1440px;-webkit-flex-wrap:no-wrap;-ms-flex-wrap:no-wrap;flex-wrap:no-wrap;}@media(max-width:960px){.css-1mh9c7h{-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}}</style><sectionclass="css-1mh9c7h"><styledata-emotion-css="nirvw3">.css-nirvw3{margin:2.618remauto;padding:01rem;max-width:720px;width:100%;height:auto;}@media(max-width:960px){.css-nirvw3{position:static;}}</style><mainclass="css-nirvw3"><h2>A variable font empirically shown to significantly improve reading-proficiency.</h2><p>Working with Dr. Bonnie Shaver-Troup, utilizing her theory and the LEXEND beta font designs, educator and type designer, Thomas Jockin began formulating an advanced set of typographic variables to coordinate with one simple idea:</p><p>A font, much like the prescription in a pair of eyeglasses, should change based on the reader’s unique needs.</p><p>Combining some of the newest technology in font software and an educated history in professional type design, the two began experimenting & testing how to pull the most important typographic factors in reading-proficiency into a variable font that was designed specifically to fluctuate based on a reader’s Words Correct per Minute score — a typographic system that could be changed to make the words more readable, based on who’s reading them.</p><h2>The Demonstration of Effectiveness</h2><p>20 third graders, eight males and twelve females, read for one minute in five fonts.</p><p>All text was set at 16pt and the reading materials were two grade levels above the participants current grade level to ensure the typography was being measured, rather than reading competency.</p><p>Each student read out loud a passage set in a control of Times New Roman, then four of the Lexend Series — Deca, Exa, Giga, and Mega.</p></main><styledata-emotion-css="bxfku5">.css-bxfku5{margin:1remauto;padding:01rem;max-width:720px;width:100%;min-width:400px;position:-webkit-sticky;position:sticky;top:1vw;}@media(max-width:960px){.css-bxfku5{width:100%;min-width:auto;position:static;}}</style><mainclass="css-bxfku5"><styledata-emotion-css="1qsy2fo">.css-1qsy2fo{padding:1.618rem1.618rem;}</style><sectionclass="css-1qsy2fo"><styledata-emotion-css="d70hlp">.css-d70hlp{text-transform:uppercase;font-size:80%;-webkit-letter-spacing:2px;-moz-letter-spacing:2px;-ms-letter-spacing:2px;letter-spacing:2px;}</style><spanstyle="font-variation-settings:'LXND' 0"class="css-d70hlp">Deca<!----> • LXND <!---->0</span><styledata-emotion-css="bcm5l">.css-bcm5l{font-size:5.4vw!important;line-height:1;margin:0;padding:0;font-weight:normal;}.css-bcm5lspan{display:inline-block;margin:2px;border:1pxdashedrgba(0,0,0,0.12);}.css-bcm5l+p{margin-left:0.392rem;}@media(max-width:960px){.css-bcm5l{font-size:12vw!important;}}</style><h1class="css-bcm5l"><spanstyle="font-variation-settings:'LXND' 0">L</span><spanstyle="font-variation-settings:'LXND' 0">E</span><spanstyle="font-variation-settings:'LXND' 0">X</span><spanstyle="font-variation-settings:'LXND' 0">E</span><spanstyle="font-variation-settings:'LXND' 0">N</span><spanstyle="font-variation-settings:'LXND' 0">D</span></h1></section><section
