diff --git a/core/frontend/helpers/content.js b/core/frontend/helpers/content.js
index bea0bd43dd..c1dcfacbb4 100644
--- a/core/frontend/helpers/content.js
+++ b/core/frontend/helpers/content.js
@@ -4,6 +4,8 @@
 // Turns content html into a safestring so that the user doesn't have to
 // escape it or tell handlebars to leave it alone with a triple-brace.
 //
+// Shows default or custom CTA when trying to see content without access
+//
 // Enables tag-safe truncation of content by characters or words.
 //
 // Dev flag feature: In case of restricted content access for member-only posts, shows CTA box
@@ -20,7 +22,7 @@ function restrictedCta(options) {
         accentColor: (options.data.site && options.data.site.accent_color) || '#3db0ef'
     });
     const data = createFrame(options.data);
-    return templates.execute('content', this, {data});
+    return templates.execute('content-cta', this, {data});
 }
 
 module.exports = function content(options = {}) {
diff --git a/core/frontend/helpers/tpl/content.hbs b/core/frontend/helpers/tpl/content-cta.hbs
similarity index 100%
rename from core/frontend/helpers/tpl/content.hbs
rename to core/frontend/helpers/tpl/content-cta.hbs
diff --git a/test/unit/helpers/content_spec.js b/test/unit/helpers/content_spec.js
index 9b4eaaf7ce..8f0e89e70f 100644
--- a/test/unit/helpers/content_spec.js
+++ b/test/unit/helpers/content_spec.js
@@ -1,9 +1,21 @@
 const should = require('should');
+const hbs = require('../../../core/frontend/services/themes/engine');
+const configUtils = require('../../utils/configUtils');
+const path = require('path');
 
+const runHelper = data => helpers.navigation.call({}, data);
 // Stuff we are testing
 const helpers = require('../../../core/frontend/helpers');
 
 describe('{{content}} helper', function () {
+    before(function (done) {
+        hbs.express4({partialsDir: [configUtils.config.get('paths').helperTemplates]});
+
+        hbs.cachePartials(function () {
+            done();
+        });
+    });
+
     it('renders empty string when null', function () {
         const html = null;
         const rendered = helpers.content.call({html: html});
@@ -65,3 +77,55 @@ describe('{{content}} helper', function () {
         rendered.string.should.equal('<p>Hello <strong>Wo</strong></p>');
     });
 });
+
+describe('{{content}} helper with no access', function () {
+    let optionsData;
+    before(function (done) {
+        hbs.express4({partialsDir: [configUtils.config.get('paths').helperTemplates]});
+
+        hbs.cachePartials(function () {
+            done();
+        });
+    });
+
+    beforeEach(function () {
+        optionsData = {
+            data: {
+                site: {
+                    accent_color: '#abcdef'
+                }
+            }
+        };
+    });
+
+    it('can render default template', function () {
+        const html = 'Hello World';
+        const rendered = helpers.content.call({html: html, access: false}, optionsData);
+        rendered.string.should.containEql('gh-post-upgrade-cta');
+        rendered.string.should.containEql('gh-post-upgrade-cta-content');
+        rendered.string.should.containEql('"background-color: #abcdef"');
+
+        should.exist(rendered);
+    });
+});
+
+describe('{{content}} helper with no access', function () {
+    let optionsData;
+    before(function (done) {
+        hbs.express4({partialsDir: [path.resolve(__dirname, './test_tpl')]});
+
+        hbs.cachePartials(function () {
+            done();
+        });
+    });
+
+    it('can render custom template', function () {
+        const html = 'Hello World';
+        const rendered = helpers.content.call({html: html, access: false}, optionsData);
+        rendered.string.should.not.containEql('gh-post-upgrade-cta');
+        rendered.string.should.containEql('custom-post-upgrade-cta');
+        rendered.string.should.containEql('custom-post-upgrade-cta-content');
+
+        should.exist(rendered);
+    });
+});
diff --git a/test/unit/helpers/test_tpl/content-cta.hbs b/test/unit/helpers/test_tpl/content-cta.hbs
new file mode 100644
index 0000000000..005f268318
--- /dev/null
+++ b/test/unit/helpers/test_tpl/content-cta.hbs
@@ -0,0 +1,10 @@
+<aside class="custom-post-upgrade-cta">
+    <div class="custom-post-upgrade-cta-content" style="background-color: {{accentColor}}">
+        {{#if @member}}
+            <a class="gh-btn" data-portal="account/plans" style="color:{{accentColor}}">Account upgrade link</a>
+        {{else}}
+            <a class="gh-btn" data-portal="signup" style="color:{{accentColor}}">Subscribe now</a>
+            <p><small>Already have an account? <a data-portal="signin">Sign in</a></small></p>
+        {{/if}}
+    </div>
+</aside>