diff --git a/core/frontend/apps/private-blogging/lib/views/private.hbs b/core/frontend/apps/private-blogging/lib/views/private.hbs
index cc96d48e07..87670059fb 100644
--- a/core/frontend/apps/private-blogging/lib/views/private.hbs
+++ b/core/frontend/apps/private-blogging/lib/views/private.hbs
@@ -22,6 +22,9 @@
                 <main class="gh-main" role="main">
                     <div class="gh-flow">
                         <div class="gh-flow-content-wrap">
+                            {{#if @site.icon}}
+                                <img class="site-icon" src="{{img_url @site.icon absolute="true"}}" alt="icon">
+                            {{/if}}
                             <section class="gh-flow-content private">
                                 <header>
                                     <h1>This site is private.</h1>
diff --git a/core/frontend/public/ghost.css b/core/frontend/public/ghost.css
index ce130a2caf..9a9b46c3fd 100644
--- a/core/frontend/public/ghost.css
+++ b/core/frontend/public/ghost.css
@@ -657,21 +657,28 @@ h2 {
 }
 
 .gh-flow-content-wrap {
+    display: flex;
+    flex-direction: column;
     flex-grow: 1;
     flex-shrink: 0;
-    display: flex;
     justify-content: center;
     align-items: center;
     margin: 0 5%;
     padding-bottom: 8vh;
 }
 
+.gh-flow-content-wrap .site-icon {
+    width: 70px;
+    height: 70px;
+    border-radius: 3px;
+}
+
 .gh-flow-content {
     display: flex;
     flex-direction: column;
     max-width: 520px;
     width: 100%;
-    margin: 4.8rem 0 8rem;
+    margin: 4rem 0 6rem;
     color: var(--darkgrey);
     font-size: 1.9rem;
     line-height: 1.5em;
@@ -679,12 +686,20 @@ h2 {
 }
 
 .gh-flow-content.private {
-    max-width: 480px;
+    padding: 40px;
+    background: #fff;
+    border-radius: 3px;
+    box-shadow: 
+        0 2.8px 2.2px rgba(0,0,0,.02),
+        0 6.7px 5.3px rgba(0,0,0,.02),
+        0 12.5px 10px rgba(0,0,0,.02),
+        0 22.3px 17.9px rgba(0,0,0,.03),
+        0 41.8px 33.4px rgba(0,0,0,.03),
+        0 100px 80px rgba(0,0,0,.05);
 }
 
 @media (max-width: 400px) {
     .gh-flow-content {
-        margin: 4rem 0 6rem;
         font-size: 4vw;
     }
 }
@@ -696,7 +711,7 @@ h2 {
 }
 
 .gh-flow-content h1 {
-    margin-bottom: 40px;
+    margin-bottom: 32px;
     color: #15171A;
     font-size: 4.1rem;
     font-weight: 700;
@@ -789,7 +804,7 @@ h2 {
     width: 100%;
     height: 54px;
     max-width: unset;
-    margin-top: 40px;
+    margin-top: 32px;
     background: #15171A;
     font-weight: 300;
     line-height: 54px;