diff --git a/ghost/core/test/e2e-server/services/__snapshots__/recommendation-emails.test.js.snap b/ghost/core/test/e2e-server/services/__snapshots__/recommendation-emails.test.js.snap
index d805619d62..c1ac41b64f 100644
--- a/ghost/core/test/e2e-server/services/__snapshots__/recommendation-emails.test.js.snap
+++ b/ghost/core/test/e2e-server/services/__snapshots__/recommendation-emails.test.js.snap
@@ -129,7 +129,7 @@ exports[`Incoming Recommendation Emails Sends a different email if we receive a
                       <td style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; vertical-align: top;\\">
 
                           <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; color: #15212A; font-weight: bold; line-height: 25px; margin: 0; margin-bottom: 15px;\\">Great news!</p>
-                          <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;\\">One of the sites you're recommending is now <strong>recommending you back</strong>:</p>
+                          <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;\\">A site you’re recommending is now <strong>recommending you back</strong>:</p>
 
                         <!--[if !mso !vml]-->
                         <figure style=\\"margin:0 0 1.5em;padding:0;width:100%;\\">
@@ -368,7 +368,7 @@ exports[`Incoming Recommendation Emails Sends an email if we receive a recommend
                       <td style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; vertical-align: top;\\">
 
                           <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; color: #15212A; font-weight: bold; line-height: 25px; margin: 0; margin-bottom: 15px;\\">Good news!</p>
-                          <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;\\">A new site is <strong>recommending you</strong> to their audience:</p>
+                          <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;\\">Other Ghost Site is <strong>recommending you</strong> to their audience. Now, every time someone new signs up on their site, they’ll see an option to check out Ghost as well.</p>
 
                         <!--[if !mso !vml]-->
                         <figure style=\\"margin:0 0 1.5em;padding:0;width:100%;\\">
@@ -589,7 +589,7 @@ exports[`Incoming Recommendation Emails Sends an email if we receive a recommend
                       <td style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 14px; vertical-align: top;\\">
 
                           <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; color: #15212A; font-weight: bold; line-height: 25px; margin: 0; margin-bottom: 15px;\\">Good news!</p>
-                          <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;\\">A new site is <strong>recommending you</strong> to their audience:</p>
+                          <p style=\\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;\\">Other Ghost Site is <strong>recommending you</strong> to their audience. Now, every time someone new signs up on their site, they’ll see an option to check out Ghost as well.</p>
 
                         <!--[if !mso !vml]-->
                         <figure style=\\"margin:0 0 1.5em;padding:0;width:100%;\\">
diff --git a/ghost/staff-service/lib/email-templates/recommendation-received.hbs b/ghost/staff-service/lib/email-templates/recommendation-received.hbs
index 85af35fac0..197a581211 100644
--- a/ghost/staff-service/lib/email-templates/recommendation-received.hbs
+++ b/ghost/staff-service/lib/email-templates/recommendation-received.hbs
@@ -26,10 +26,10 @@
 
                         {{#if recommendation.recommendingBack}}
                           <p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; color: #15212A; font-weight: bold; line-height: 25px; margin: 0; margin-bottom: 15px;">Great news!</p>
-                          <p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;">One of the sites you're recommending is now <strong>recommending you back</strong>:</p>
+                          <p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;">A site you’re recommending is now <strong>recommending you back</strong>:</p>
                         {{else}}
                           <p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 20px; color: #15212A; font-weight: bold; line-height: 25px; margin: 0; margin-bottom: 15px;">Good news!</p>
-                          <p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;">A new site is <strong>recommending you</strong> to their audience:</p>
+                          <p style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 16px; color: #3A464C; font-weight: normal; margin: 0; line-height: 25px; margin-bottom: 16px;">{{recommendation.title}} is <strong>recommending you</strong> to their audience. Now, every time someone new signs up on their site, they’ll see an option to check out {{siteTitle}} as well.</p>
                         {{/if}}
 
                         <!--[if !mso !vml]-->