diff --git a/ghost/admin/app/components/modal-import-members.hbs b/ghost/admin/app/components/modal-import-members.hbs
index b904f92326..019f385e07 100644
--- a/ghost/admin/app/components/modal-import-members.hbs
+++ b/ghost/admin/app/components/modal-import-members.hbs
@@ -2,12 +2,12 @@
     <h1>
         {{#if this.summary}}
             Import complete{{unless this.importResponse.invalid.count "!"}}
-        {{/if}}
-
-        {{#if this.uploading}}
-            Importing members
         {{else}}
-            Import members
+            {{#if this.uploading}}
+                Importing members
+            {{else}}
+                Import members
+            {{/if}}
         {{/if}}
     </h1>
 </header>
@@ -110,7 +110,7 @@
                             {{#if this.config.enableDeveloperExperiments}}
                                 <ul class="ma0 pa0 mt4 list bt b--whitegrey">
                                 {{#each this.importResponse.invalid.errors as |error|}}
-                                    <li class="gh-members-import-errormessage">{{error.message}} <span class="fw6">({{format-number error.count}})</span></li>
+                                    <li class="gh-members-import-errormessage">{{error.message}} <span class="fw4">({{format-number error.count}})</span></li>
                                 {{/each}}
                                 </ul>
                             {{/if}}
diff --git a/ghost/admin/app/services/member-import-validator.js b/ghost/admin/app/services/member-import-validator.js
index 987b6b1f83..baad0b9375 100644
--- a/ghost/admin/app/services/member-import-validator.js
+++ b/ghost/admin/app/services/member-import-validator.js
@@ -3,6 +3,7 @@ import Service, {inject as service} from '@ember/service';
 import validator from 'validator';
 import {formatNumber} from 'ghost-admin/helpers/format-number';
 import {isEmpty} from '@ember/utils';
+import {pluralize} from 'ember-inflector';
 
 export default Service.extend({
     ajax: service(),
@@ -32,8 +33,8 @@ export default Service.extend({
 
             if (!this.membersUtils.isStripeEnabled) {
                 validationErrors.push(new MemberImportError({
-                    message: `Missing Stripe connection (${formatNumber(totalCount)})`,
-                    context: `Stripe customers won't be imported. You need to <a href="#/settings/labs">connect to Stripe</a> to import stripe customers.`,
+                    message: `Missing Stripe connection`,
+                    context: `${formatNumber(totalCount)} ${pluralize(totalCount, 'Stripe customer', {withoutCount: true})} won't be imported. You need to <a href="#/settings/labs">connect to Stripe</a> to import Stripe customers.`,
                     type: 'warning'
                 }));
             } else {
@@ -49,7 +50,7 @@ export default Service.extend({
 
             if (duplicateCount) {
                 validationErrors.push(new MemberImportError({
-                    message: `Duplicate Stripe ID (${formatNumber(duplicateCount)})`,
+                    message: `Duplicate Stripe ID <span class="fw4">(${formatNumber(duplicateCount)})</span>`,
                     type: 'warning'
                 }));
             }
@@ -65,7 +66,7 @@ export default Service.extend({
 
             if (emptyCount) {
                 validationErrors.push(new MemberImportError({
-                    message: `Missing email address (${formatNumber(emptyCount)})`,
+                    message: `Missing email address <span class="fw4">(${formatNumber(emptyCount)})</span>`,
                     type: 'warning'
                 }));
             }
diff --git a/ghost/admin/tests/integration/services/member-import-validator-test.js b/ghost/admin/tests/integration/services/member-import-validator-test.js
index 2cf821f3f1..6b57d6f2c2 100644
--- a/ghost/admin/tests/integration/services/member-import-validator-test.js
+++ b/ghost/admin/tests/integration/services/member-import-validator-test.js
@@ -57,7 +57,7 @@ describe('Integration: Service: member-import-validator', function () {
         }]);
 
         expect(validationErrors.length).to.equal(1);
-        expect(validationErrors[0].message).to.equal('Missing Stripe connection (1)');
+        expect(validationErrors[0].message).to.equal('Missing Stripe connection');
         expect(mapping.email).to.equal('email');
         expect(mapping.stripe_customer_id).to.equal('stripe_customer_id');
     });