diff --git a/azure-pipelines.yml b/azure-pipelines.yml
index 85ac69b2bb7..24d4950f399 100644
--- a/azure-pipelines.yml
+++ b/azure-pipelines.yml
@@ -518,7 +518,7 @@ jobs:
           curl -XPOST \
                -i \
                -H 'Content-Type: application/json' \
-               --data "{\"text\":\"<@${pr_handler}> Release \`$(release_tag)\` is ready for testing. (<https://dev.azure.com/digitalasset/daml/_build/results?buildId=$(Build.BuildId)|build>, <https://github.com/digital-asset/daml/commit/$(trigger_sha)|trigger commit>, <https://github.com/digital-asset/daml/commit/$(release_sha)|target commit>)\"}" \
+               --data "{\"text\":\"<@${pr_handler}> Release \`$(release_tag)\` is ready for testing. See <https://github.com/digital-asset/daml/blob/master/release/RELEASE.md|release instructions>. (<https://dev.azure.com/digitalasset/daml/_build/results?buildId=$(Build.BuildId)|build>, <https://github.com/digital-asset/daml/commit/$(trigger_sha)|trigger commit>, <https://github.com/digital-asset/daml/commit/$(release_sha)|target commit>)\"}" \
                $(Slack.team-daml)
       - template: ci/tell-slack-failed.yml
         parameters:
@@ -799,7 +799,19 @@ jobs:
           # the PR. Hence the `|| echo ""`.
           PR_HANDLER=$(head -1 release/rotation | awk '{print $1}')
 
-          tell_slack "<@${PR_HANDLER}> <https://dev.azure.com/digitalasset/daml/_build/results?buildId=$(Build.BuildId)|Build $(Build.BuildId)> for release PR <https://github.com/digital-asset/daml/pull/${PR}|#${PR}> has completed with status $(status). See <https://github.com/digital-asset/daml/blob/master/release/RELEASE.md|RELEASE.md> for what to do next."
+          case "$(status)" in
+            Succeeded*)
+              msg="has succeeded! Next step is to approve & merge."
+              ;;
+            Failed*)
+              msg="has failed. Please investigate."
+              ;;
+            *)
+              # Should not be reached, but who knows?
+              msg="has completed with status $(status). See <https://github.com/digital-asset/daml/blob/master/release/RELEASE.md|RELEASE.md> for what to do next."
+              ;;
+            esac
+          tell_slack "<@${PR_HANDLER}> <https://dev.azure.com/digitalasset/daml/_build/results?buildId=$(Build.BuildId)|Build $(Build.BuildId)> for release PR <https://github.com/digital-asset/daml/pull/${PR}|#${PR}> $msg"
 
   - job: notify_user
     condition: and(eq(variables['Build.Reason'], 'PullRequest'), not(canceled()))