Update blog post.

examples/docs/content/blog/static-http.md

@@ -9,19 +9,19 @@
 }
 ---
 
-I’m excited to announce a new feature that brings `elm-pages` solidly into the JAMstack: Static HTTP requests. JAMstack stands for JavaScript, APIs, and Markup. And Static HTTP is all about pulling API data into your `elm-pages` site.
+I'm excited to announce a new feature that brings `elm-pages` solidly into the JAMstack: Static HTTP requests. JAMstack stands for JavaScript, APIs, and Markup. And Static HTTP is all about pulling API data into your `elm-pages` site.
 
 If you’ve tried `elm-pages`, you may be thinking, "elm-pages hydrates into a full Elm app... so couldn’t you already make HTTP requests to fetch API data, like you would in any Elm app?" Very astute observation! You absolutely could.
 
 So what's new? It all comes down to these key points:
 
-* Less Boilerplate
-* Earlier Feedback
-* Better Performance
+* Less boilerplate
+* Earlier feedback
+* Better performance
 
 Let's dive into these points in more detail.
 
-## Less Boilerplate
+## Less boilerplate
 
 Let's break down how you perform HTTP requests in vanilla Elm, and compare that to how you perform a Static HTTP request with `elm-pages`.
 
@@ -40,9 +40,7 @@ There is a lifecycle, because things can still fail. But the entire Static HTTP
 
 
 ### Let's see some code!
-Here's a code snippet for making a StaticHttp request. This code makes an HTTP request to the Github API to grab the current number of stars for the `elm-pages` repo. The data is baked into our built code, which means that the star count will only update when we trigger a new build. This is a common JAMstack technique. Many sites will trigger builds periodically to refresh data. Or better yet, use a webhook to trigger new builds whenever new data is available (for example, if you add a new blog post or a new page using a service like Contentful).
-
-Notice that this app's `Msg`, `Model`, and `update` function are not involved in the process at all! It's also worth noting that we are passing that data into our `head` function, which allows us to use it in our `<meta>` tags for the page.
+Here's a code snippet for making a StaticHttp request. This code makes an HTTP request to the Github API to grab the current number of stars for the `elm-pages` repo.
 
 ```elm
 import StaticHttp
@@ -100,6 +98,10 @@ head starCount =
     |> Seo.website
 ```
 
+The data is baked into our built code, which means that the star count will only update when we trigger a new build. This is a common JAMstack technique. Many sites will trigger builds periodically to refresh data. Or better yet, use a webhook to trigger new builds whenever new data is available (for example, if you add a new blog post or a new page using a service like Contentful).
+
+Notice that this app's `Msg`, `Model`, and `update` function are not involved in the process at all! It's also worth noting that we are passing that data into our `head` function, which allows us to use it in our `<meta>` tags for the page.
+
 
 ### The Static HTTP Lifecycle
 If you have a bad auth token in your URL, or your JSON decoder fails, then that code will never run for your `elm-pages` site. Instead, you'll get a friendly `elm-pages` build-time error telling you exactly what the problem was and where it occurred (as you're familiar with in Elm).
@@ -110,43 +112,42 @@ These error messages are inspired by Elm's famously helpful errors. They're desi
 
 Which brings us to our next key point...
 
-## Earlier Feedback
+## Earlier feedback
 Static HTTP requests are performed at build-time. Which means that if you have a problem with one of your Static HTTP requests, *your users will never see it*. Even if a JSON decoder fails, `elm-pages` will report back the decode failure and wait until its fixed before it allows you to create your production build.
 
 Your API might go down, but your Static HTTP requests will always be up (assuming your site is up). The responses from your Static requests are baked into the static files for your `elm-pages` build. If there is an API outage, you of course won't be able to rebuild your site with fresh data from that API. But you can be confident that, though your build may break, your site will always have a working set of Static HTTP data.
 
 Compare this to an HTTP request in a vanilla Elm app. Elm can guarantee that you've handled all error cases. But you still need to handle the case where you have a bad HTTP response, or a JSON decoder fails. That's the best that Elm can do because it can't guarantee anything about the data you'll receive at runtime. But `elm-pages` *can* make guarantees about the data you'll receive! Because it introduces a new concept of data that you get a snapshot of during your build step. `elm-pages` guarantees that this frozen moment of time has no problems before the build succeeds, so we can make even stronger guarantees than we can with plain Elm.
 
-## Better Performance
-Because `elm-pages` makes sure there are no issues with your Static HTTP data before making a production build, you get the guarantee that your Static HTTP data will be available for your users. You also get some significant performance boosts.
-
-StaticHttp data is just a static JSON file for each page in your `elm-pages` site. That means that:
+## Better performance
+The StaticHttp API also comes with some significant performance boosts. StaticHttp data is just a static JSON file for each page in your `elm-pages` site. That means that:
 
 * No waiting on database queries to fetch API data
-* You serve it through a blazing-fast CDN, so your users just get a static file served from the nearest server in their region
+* Your site, including API responses, is just static files so it can be served through a blazing-fast CDN (which serves files from the nearest server in the user's region)
 * Scaling is cheap and doesn't require an Ops team
 * `elm-pages` intelligently prefetches the Static HTTP data for a page when you're likely to navigate to that page, so page loads are instant and there's no spinner waiting to load that initial data
-* `elm-pages` optimizes your StaticHTTP JSON data, stripping out everything but what you use
+* `elm-pages` optimizes your StaticHTTP JSON data, stripping out everything but what you use in your JSON decoder
 
 ### JSON Optimization
 The JSON optimization is made possible by a JSON parsing library created by Ilias Van Peer. Here's the pull request where he introduced the JSON optimization functionality: [github.com/zwilias/json-decode-exploration/pull/9](https://github.com/zwilias/json-decode-exploration/pull/9).
 
 Let's take our Github API request as an example. Our Github API request from our previous code snippet ([https://api.github.com/repos/dillonkearns/elm-pages](https://api.github.com/repos/dillonkearns/elm-pages)) has a payload of 5.6KB (2.4KB gzipped). That size of the optimized JSON drops down to about 3% of that.
 
-Here's what the data coming into the network looks like:
+You can inspect the network tab on this page and you'll see something like this:
 
 ![StaticHTTP content request](/images/static-http-content-requests.png)
 
-The JSON decoding library that `elm-pages` uses is able to strip out unused values safely because Elm will always have the same result given the same input values. And an `elm-pages` build is a frozen moment in time that will not change until it's rebuilt. So the JSON decoders will always run the same way, and we can safely strip out everything but the values that your JSON decoder explicitly touches. All the other fields (or array indexes) in the JSON data are stripped out of the payload.
+If you click on Github API link above and compare it, you'll see that it's quite a bit smaller! It just has the one field that we grabbed in our JSON decoder.
 
 This is quite nice for privacy and security purposes as well because any personally identifying information that might be included in an API response you consume won't show up in your production bundle (unless you were to explicitly include it in a JSON decoder).
 
 ### Comparing StaticHTTP to other JAMstack data source strategies
-You may be familiar with frameworks like Gatsby or Gridsome which also allow you to build data from external sources into your static site. Those frameworks, however, use a completely different approach, using a GraphQL layer to store data from those data sources, and then looking that data up in GraphQL queries from within your static pages.
+You may be familiar with frameworks like Gatsby or Gridsome which also allow you to build data from external sources into your static site. Those frameworks, however, use a completely different approach, [using a GraphQL layer to store data from those data sources](https://www.gatsbyjs.org/docs/page-query/), and then looking that data up in GraphQL queries from within your static pages.
 
-https://www.gatsbyjs.org/docs/page-query/
 
-This approach makes sense for those frameworks. But since `elm-pages` is built on top of a language that already has an excellent type system, I wanted to remove that additional layer of abstraction and provide a simpler way to consume static data. The fact that Elm functions are all deterministic (i.e. given the same inputs they will always have the same outputs) opens up exciting new approaches to these problems.
+This approach makes sense for those frameworks. But since `elm-pages` is built on top of a language that already has an excellent type system, I wanted to remove that additional layer of abstraction and provide a simpler way to consume static data. The fact that Elm functions are all deterministic (i.e. given the same inputs they will always have the same outputs) opens up exciting new approaches to these problems as well. One of Gatsby's stated reasons for encouraging the use of their GraphQL layer is that it allows you to have your data all in one place. But the `elm-pages` StaticHttp API gives you similar benefits, using familiar Elm techniques like `map`, `andThen`, etc to massage your data into the desired format.
+
+## Future plans
 
 I'm looking forward to exploring more possibilities for using static data in `elm-pages`. Some things I plan to explore are: