diff --git a/generator/src/develop.js b/generator/src/develop.js
index 24e94209..3225cadf 100644
--- a/generator/src/develop.js
+++ b/generator/src/develop.js
@@ -109,6 +109,11 @@ function webpackOptions(
           }
         }
       ]),
+      new CopyPlugin([
+        {
+          from: "images/**/*"
+        }
+      ]),
       new ImageminPlugin({
         test: /\.(jpe?g|png|gif|svg)$/i,
         disable: !production,
diff --git a/generator/src/elm-file-constants.js b/generator/src/elm-file-constants.js
index 63ccdcdb..881c6e48 100644
--- a/generator/src/elm-file-constants.js
+++ b/generator/src/elm-file-constants.js
@@ -1,10 +1,18 @@
-const exposingList = "(application, PageRoute, all, pages, routeToString)";
+const exposingList =
+  "(application, PageRoute, all, pages, routeToString, Image, imageUrl, images)";
 
 function staticRouteStuff(staticRoutes) {
   return `
 
 type PageRoute = PageRoute (List String)
 
+type Image = Image (List String)
+
+imageUrl : Image -> String
+imageUrl (Image path) =
+    "/"
+        ++ String.join "/" path
+
 ${staticRoutes.allRoutes}
 
 ${staticRoutes.routeRecord}
diff --git a/generator/src/generate-records.js b/generator/src/generate-records.js
index aaf163c2..2eee75ec 100644
--- a/generator/src/generate-records.js
+++ b/generator/src/generate-records.js
@@ -35,10 +35,11 @@ function unpackFile() {
 function relativeImagePath(imageFilepath) {
   var pathFragments = imageFilepath;
   //remove extesion and split into fragments
+  const fragmentsWithExtension = pathFragments.split(path.sep);
   pathFragments = pathFragments.replace(/\.[^/.]+$/, "").split(path.sep);
   const fullPath = imageFilepath;
   var relative = imageFilepath.slice(dir.length - 1);
-  return { path: relative, pathFragments };
+  return { path: relative, pathFragments, fragmentsWithExtension };
 }
 
 function generate(scanned) {
@@ -92,7 +93,7 @@ function generate(scanned) {
     // routeToMetadata: formatCaseStatement("toMetadata", routeToMetadata),
     // routeToDocExtension: formatCaseStatement("toExt", routeToExt),
     // routeToSource: formatCaseStatement("toSourcePath", routeToSource),
-    imageAssetsRecord: toElmRecord("assets", getImageAssets(), false)
+    imageAssetsRecord: toElmRecord("images", getImageAssets(), true)
   };
 }
 function getImageAssets() {
@@ -103,7 +104,14 @@ function getImageAssets() {
     .filter(filePath => !fs.lstatSync(filePath).isDirectory())
     .map(relativeImagePath)
     .forEach(info => {
-      captureRouteRecord(info.pathFragments, info.path, assetsRecord);
+      const elmType =
+        "(Image [ " +
+        info.fragmentsWithExtension
+          .map(fragment => `"${fragment}"`)
+          .join(", ") +
+        " ])";
+
+      captureRouteRecord(info.pathFragments, elmType, assetsRecord);
     });
   return assetsRecord;
 }