Make the README prettier

README.md

@@ -1,18 +1,18 @@
 <p align="center">
   <br/>
   <a href="http://luna-lang.org">
-      <img 
-          src="https://user-images.githubusercontent.com/1623053/75657359-50c92300-5c66-11ea-9cb8-61da8ee34df1.png" 
-          alt="Enso Studio" 
+      <img
+          src="https://user-images.githubusercontent.com/1623053/75657359-50c92300-5c66-11ea-9cb8-61da8ee34df1.png"
+          alt="Enso Studio"
           width="128"
       />
   </a>
   <br/>
   <br/>
   <a href="http://luna-lang.org">
-      <img 
-          src="https://user-images.githubusercontent.com/1623053/75661125-05664300-5c6d-11ea-9bd3-8a5355db9609.png" 
-          alt="Enso Language" 
+      <img
+          src="https://user-images.githubusercontent.com/1623053/75661125-05664300-5c6d-11ea-9bd3-8a5355db9609.png"
+          alt="Enso Language"
           width="240"
       />
   </a>
@@ -23,22 +23,52 @@
 
 ### Overview
 ![Enso CI](https://github.com/luna/enso/workflows/Enso%20CI/badge.svg?branch=master)
+<p>
+  <a href="https://github.com/luna/ide/actions">
+    <img src="https://github.com/luna/enso/workflows/Enso%20CI/badge.svg?branch=master"
+         alt="Actions Status">
+  </a>
+  <a href="https://github.com/luna/enso/blob/master/LICENSE">
+    <img src="https://img.shields.io/static/v1?label=Compiler%20License&message=Apache%20v2&color=2ec352&labelColor=2c3239"
+         alt="License">
+  </a>
+  <a href="https://github.com/luna/ide/blob/master/LICENSE">
+    <img src="https://img.shields.io/static/v1?label=GUI%20License&message=AGPL%20v3&color=2ec352&labelColor=2c3239"
+         alt="License">
+  </a>
+  <a href="http://chat.luna-lang.org">
+    <img src="https://img.shields.io/discord/401396655599124480?label=Chat&color=2ec352&labelColor=2c3239"
+         alt="Chat">
+  </a>
+</p>
 
-<h3 align="center">
-Visual and textual functional programming language with a focus on productivity,
-collaboration and development ergonomics.
-</h3>
+Enso is an open-source, visual language for data science that lets you design,
+prototype, develop and refactor any application by connecting visual elements
+together. A developer's whiteboard on steroids, Enso lets you collaborate with
+your co-workers, interactively fine-tune parameters, inspect results and
+visually profile and debug your programs in real-time.
 
-Enso is a developer’s whiteboard on steroids. Design, prototype, develop and
-refactor any application simply by connecting visual elements together.
-Collaborate with co-workers, interactively fine tune parameters, inspect the
-results and visually profile the performance in real-time.
+Enso consists of several sub projects, including the
+[Enso Language Compiler](https://github.com/luna/enso) and the
+[Enso Integrated Development Environment (IDE)](https://github.com/luna/ide).
+You can also check out the [Enso Website](https://www.luna-lang.org) for more
+information.
 
-Visit [The Enso Website](http://www.luna-lang.org) to learn more!
+This repository contains [Enso Engine](engine/), which consists of the compiler,
+type-checker, runtime and language server. These components implement Enso the
+language in its entirety, and are usable in isolation.
 
-This repository contains [Enso Engine](engine/) (its compiler, 
-interpreter, runtime, and language server). Its cloud-ready IDE can be found in
-a [separate repository](https://github.com/luna/ide/).
+### Getting Started
+Enso is distributed as [pre-built packages](https://github.com/luna/enso/releases)
+for MacOS, Linux and Windows, as well as universal `.jar` packages that can run
+anywhere that [GraalVM](https://graalvm.org) can. See the
+[documentation](http://luna-lang.org) for more.
+
+### Building
+The project builds on any platform where [GraalVM](https://graalvm.org) can run.
+You will need the source code, and [`sbt`](https://www.scala-sbt.org/). For more
+information, please read the detailed instructions in
+[CONTRIBUTING.md](CONTRIBUTING.md).
 
 ### Enso's Design
 If you would like to gain a better understanding of the principles on which Enso
@@ -54,19 +84,23 @@ This repository is licensed under the
 [Apache 2.0](https://opensource.org/licenses/apache-2.0), as specified in the
 [LICENSE](https://github.com/luna/luna/blob/master/LICENSE) file.
 
-Please be aware that, as the commercial backing for Enso,
-**New Byte Order Sp. z o. o.** reserves the right under the CLA to use
-contributions made to this repository as part of commercially available Enso
-products.
-
-If these terms are unacceptable to you, please do not contribute to the
-repository.
+This license set was choosen to both provide you with a complete freedom to use
+Enso, create libraries, and release them under any license of your choice, while
+also allowing us to release commercial products on top of the platform,
+including Enso Cloud and Enso Enterprise server managers.
 
 ### Contributing to Enso
-If you are interested in contributing to the development of Enso, please read
-the [`CONTRIBUTING.md`](./CONTRIBUTING.md) file. It describes all the ways in
-which you can help the project, as well as provides instructions for how to
-build Enso.
+Enso is a community-driven open source project which is and will always be open
+and free to use. We are committed to a fully transparent development process and
+highly appreciate every contribution. If you love the vision behind Enso and you
+want to redefine the data processing world, join us and help us track down bugs,
+implement new features, improve the documentation or spread the word!
+
+If you'd like to help us make this vision a reality, please feel free to join
+our [chat](http://chat.luna-lang.org/), and take a look at our
+[development and contribution guidelines](CONTRIBUTING.md). The latter describes
+all the ways in which you can help out with the project, as well as provides
+detailed instructions for building and hacking on Enso.
 
 <a href="https://github.com/luna/enso/graphs/contributors">
   <img src="https://contributors-img.firebaseapp.com/image?repo=luna/enso" />