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17 lines
1.3 KiB
HTML
17 lines
1.3 KiB
HTML
<p>
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Lalezar is an Arabic and Latin display typeface for popular culture.
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</p>
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<p>
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During the 1960s and 1970s a genre of filmmaking emerged in Iran which was commonly known as Film-Farsi.
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The main focus of the films produced in this period was on popular subjects such as romances, musicals and unrealistic heroic characters.
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The movie posters designed to represent these films were also intended to exaggerate these elements by the use of provocative imagery and a particular type of display lettering.
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These bold and dynamic letterforms were so popular and widely used that perhaps one can consider them the most significant component of film posters in that period.
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</p>
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<p>
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Lalezar is an attempt to revive the appealing qualities in this genre of lettering and transform them into a modern Arabic display typeface and a suitable Latin companion.
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Although the main inspiration comes from a style of lettering that was used to represent the Persian language, here the objective is to design a typeface that can be used for most of the languages that use the Arabic script for their written communication.
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</p>
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The Lalezar project is led by Borna Izadpanah, a type designer based in London, UK.
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To contribute, see <a href="https://github.com/BornaIz/Lalezar">github.com/BornaIz/Lalezar</a>
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