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15 lines
1005 B
HTML
15 lines
1005 B
HTML
<p>
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Lato means “Summer” in Polish, and it is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic.
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Originally conceived as part of a corporate identity for a large client, the family became available for a public release when they decided to go in different stylistic direction.
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</p>
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<p>
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Łukasz tried to carefully balance some potentially conflicting priorities in the design;
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to create a typeface that seems “transparent” when used in body text but also displays original traits in larger size use.
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Classical proportions, particularly in the uppercase, give the letterforms familiar harmony and elegance, and combine with a sleek treatement that feels contemporary without being trendy.
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Semi-rounded details feel warm, while the underlying structure provides stability and seriousness.
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“Serious but friendly, with the feeling of the Summer,” said Łukasz.
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</p>
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<p>
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Learn more at <a href="http://www.latofonts.com">latofonts.com</a>
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</p>
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