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11 lines
766 B
HTML
11 lines
766 B
HTML
<p>Livvic is a custom corporate typeface designed by Jacques Le Bailly for LV=, an insurance company based in the UK. The typeface is part of a brand redesign.</p>
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<p>Livvic was designed to capture LV=’s brand values and uniqueness. It is an open, friendly and somewhat quirky design. Corporate, yet still fresh and personal.</p>
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<p>The Roman is an upright Italic, with some inspirations from handwriting. This gives livvic a strong, yet accessible character.</p>
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<p>The Italic has matching metrics to the Roman. Although the Italic and Roman share a lot of similarities, the construction is different. It is gives the Italic some more panache.</p>
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<p>To contribute, see <a href="https://github.com/Fonthausen/Livvic">github.com/Fonthausen/Livvic</a>.</p>
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