diff --git a/app/hall.hoon b/app/hall.hoon
index 9be186c73..b534198c9 100644
--- a/app/hall.hoon
+++ b/app/hall.hoon
@@ -30,9 +30,9 @@
     :>    state data structures
     +|
     ++  state                                           :>  application state
-      $:  stories/(map naem story)                      :<  conversations
+      $:  stories/(map name story)                      :<  conversations
           outbox/(map serial tracking)                  :<  sent messages
-          log/(map naem @ud)                            :<  logged to clay
+          log/(map name @ud)                            :<  logged to clay
           nicks/(map ship nick)                         :<  local nicknames
           binds/(jug char audience)                     :<  circle glyph lookup
           public/(set circle)                           :<  publicly member of
@@ -68,13 +68,13 @@
           {$glyph diff-glyph}                           :<  un/bound glyph
           {$nick diff-nick}                             :<  changed nickname
           ::  story state                               ::
-          {$story nom/naem det/delta-story}             :<  change to story
+          {$story nom/name det/delta-story}             :<  change to story
           ::  side-effects                              ::
           {$init $~}                                    :<  initialize
           {$observe who/ship}                           :<  watch burden bearer
           $:  $present                                  :>  send %present cmd
               hos/ship                                  ::
-              nos/(set naem)                            ::
+              nos/(set name)                            ::
               dif/diff-status                           ::
           ==                                            ::
       ==                                                ::
@@ -108,7 +108,7 @@
       ==                                                ::
     ++  weir                                            :>  parsed wire
       $%  {$repeat cir/circle ses/(list serial)}        :<  messaging wire
-          {$circle nom/naem src/source}                 :<  subscription wire
+          {$circle nom/name src/source}                 :<  subscription wire
       ==                                                ::
     --
 ::
@@ -221,7 +221,7 @@
     :>  {nom} exists, calls the gate with a story core.
     :>  if it doesn't, does nothing.
     ::
-    |=  nom/naem
+    |=  nom/name
     |=  fun/$-(_so _ta)
     ^+  +>+>
     =+  pur=(~(get by stories) nom)
@@ -243,11 +243,11 @@
     ::
     ::  create default circles.
     =>  %+  roll
-          ^-  (list {security naem cord})
+          ^-  (list {security name cord})
           :~  [%mailbox %inbox 'default home']
               [%journal %public 'visible activity']
           ==
-        |=  {{typ/security nom/naem des/cord} _ta}
+        |=  {{typ/security nom/name des/cord} _ta}
         (ta-action [%create nom des typ])
     %-  ta-deltas
     ::  if needed, subscribe to our parent's /burden.
@@ -283,7 +283,7 @@
     :>  sets status for the indicated stories,
     :>  but only if they have write permission there.
     ::
-    |=  {who/ship nos/(set naem) dif/diff-status}
+    |=  {who/ship nos/(set name) dif/diff-status}
     ^+  +>
     =+  nol=~(tap in nos)
     |-
@@ -340,7 +340,7 @@
       :>  store a delta about a story. if the story
       :>  does not exist, crash.
       ::
-      |=  {nom/naem det/delta-story}
+      |=  {nom/name det/delta-story}
       ?:  (~(has by stories) nom)
         (impact nom det)
       (ta-evil (crip "no story {(trip nom)}"))
@@ -350,7 +350,7 @@
       :>
       :>  Store a delta about a story.
       ::
-      |=  {nom/naem det/delta-story}
+      |=  {nom/name det/delta-story}
       (ta-delta %story nom det)
     ::
     ++  present
@@ -359,9 +359,9 @@
       |=  {aud/audience dif/diff-status}
       ^+  ..ta-action
       =/  cic
-        ^-  (jug ship naem)
+        ^-  (jug ship name)
         %-  ~(rep in aud)
-        |=  {c/circle m/(jug ship naem)}
+        |=  {c/circle m/(jug ship name)}
         (~(put ju m) hos.c nom.c)
       =?  ..ta-action  (~(has by cic) our.bol)
         =+  nos=~(tap in (~(get ju cic) our.bol))
@@ -372,12 +372,12 @@
         $(nos t.nos)
         ::TODO  runtime error
         ::%-  ~(rep in (~(get ju cic) our.bol))
-        ::|=  {n/naem _ta}  ::  beware, urbit/arvo#447
+        ::|=  {n/name _ta}  ::  beware, urbit/arvo#447
         ::(affect n %status [our.bol n] our.bol dif)
       =.  cic  (~(del by cic) our.bol)
       %-  ta-deltas
       %-  ~(rep by cic)
-      |=  {{h/ship s/(set naem)} l/(list delta)}
+      |=  {{h/ship s/(set name)} l/(list delta)}
       :_  l
       [%present h s dif]
     ::
@@ -386,7 +386,7 @@
     ++  action-create
       :>  creates a story with the specified parameters.
       ::
-      |=  {nom/naem des/cord typ/security}
+      |=  {nom/name des/cord typ/security}
       ^+  ..ta-action
       ?.  (~(has in stories) nom)
         %^  impact  nom  %new
@@ -405,7 +405,7 @@
       :>  delete story {nom}, optionally announcing the
       :>  event with message {mes}.
       ::
-      |=  {nom/naem mes/(unit cord)}
+      |=  {nom/name mes/(unit cord)}
       ^+  ..ta-action
       =?  ..ta-action  ?=(^ mes)
         %+  action-phrase
@@ -416,7 +416,7 @@
     ++  action-depict
       :>  change description of story {nom} to {des}.
       ::
-      |=  {nom/naem cap/cord}
+      |=  {nom/name cap/cord}
       (affect nom %config [our.bol nom] %caption cap)
     ::
     ++  action-filter
@@ -425,13 +425,13 @@
       :>  replaces the story's current filter with the
       :>  specified one.
       ::
-      |=  {nom/naem fit/filter}
+      |=  {nom/name fit/filter}
       (affect nom %config [our.bol nom] %filter fit)
     ::
     ++  action-permit
       :>  invite to/banish from story {nom} all {sis}.
       ::
-      |=  {nom/naem inv/? sis/(set ship)}
+      |=  {nom/name inv/? sis/(set ship)}
       =+  soy=(~(get by stories) nom)
       ?~  soy
         (ta-evil (crip "no story {(trip nom)}"))
@@ -440,7 +440,7 @@
     ++  action-source
       :>  add/remove {pos} as sources for story {nom}.
       ::
-      |=  {nom/naem sub/? srs/(set source)}
+      |=  {nom/name sub/? srs/(set source)}
       =+  soy=(~(get by stories) nom)
       ?~  soy
         (ta-evil (crip "no story {(trip nom)}"))
@@ -557,7 +557,7 @@
     :>
     :>  store a started subscription as source.
     ::
-    |=  {nom/naem src/source}
+    |=  {nom/name src/source}
     %-  (ta-know nom)  |=  sor/_so  =<  so-done
     (so-greet:sor src)
   ::
@@ -566,7 +566,7 @@
     :>
     :>  removes {src} from story {nom}'s sources.
     ::
-    |=  {nom/naem src/source}
+    |=  {nom/name src/source}
     %-  (ta-know nom)  |=  sor/_so  =<  so-done
     (so-leave:sor src)
   ::
@@ -599,7 +599,7 @@
       $(sos t.sos)
       ::TODO  runtime error
       ::%+  roll  ~(tap by sos.piz)
-      ::|=  {{n/naem b/burden} _..ta-take}
+      ::|=  {{n/name b/burden} _..ta-take}
       ::=+  (fall (~(get by stories) n) *story)
       ::so-done:(~(so-bear so n ~ -) b)
     ::
@@ -673,7 +673,7 @@
     :>  when a subscription gets dropped by gall, we
     :>  resubscribe.
     ::
-    |=  {nom/naem src/source}
+    |=  {nom/name src/source}
     ^+  +>
     %-  (ta-know nom)  |=  sor/_so  =<  so-done
     (so-resub:sor src)
@@ -730,7 +730,7 @@
     :>
     :>  add or update telegram {gam} in story {nom}.
     ::
-    |=  {nom/naem gam/telegram}
+    |=  {nom/name gam/telegram}
     %-  (ta-know nom)  |=  sor/_so  =<  so-done
     (so-learn:sor [our.bol nom] gam)
   ::
@@ -754,7 +754,7 @@
         :>  acs: hall actions issued due to changes.
         ::  story is faceless to ease data access.
         ::
-        $:  nom/naem
+        $:  nom/name
             acs/(list action)
             story
         ==
@@ -1458,7 +1458,7 @@
   ++  da-present
     :>  send %present cmd
     ::
-    |=  {hos/ship nos/(set naem) dif/diff-status}
+    |=  {hos/ship nos/(set name) dif/diff-status}
     ^+  +>
     %-  da-emit
     :*  ost.bol
@@ -1611,7 +1611,7 @@
     :>  in case of a new or deleted story, specialized
     :>  arms are called.
     ::
-    |=  {nom/naem det/delta-story}
+    |=  {nom/name det/delta-story}
     ^+  +>
     ?+  -.det
       =<  sa-done
@@ -1629,7 +1629,7 @@
     :>
     :>  creates story {nom} with config {con}.
     ::
-    |=  {nom/naem cof/config}
+    |=  {nom/name cof/config}
     ^+  +>
     =<  sa-done
     %-  ~(sa-change sa nom *story)
@@ -1640,7 +1640,7 @@
     :>
     :>  calls the story core to delete story {nom}.
     ::
-    |=  nom/naem
+    |=  nom/name
     ^+  +>
     =.  +>
       %-  da-emil
@@ -1655,7 +1655,7 @@
     |_  :>  nom: story name in {stories}.
         ::  story is faceless to ease data access.
         ::
-        $:  nom/naem
+        $:  nom/name
             story
         ==
     :>  #  %resolve
@@ -1979,7 +1979,7 @@
   :>  constructs a /circle %peer path for subscribing
   :>  {nom} to a source.
   ::
-  |=  {nom/naem wat/(list circle-data) source}
+  |=  {nom/name wat/(list circle-data) source}
   ^-  wire
   ;:  weld
     /circle/[nom]/(scot %p hos.cir)/[nom.cir]
@@ -2050,7 +2050,7 @@
   ::
   |=  $:  wir/wire
           $=  fun
-          $-  {nom/naem src/source}
+          $-  {nom/name src/source}
               {(list move) _.}
       ==
   =+  wer=(etch wir)
@@ -2088,7 +2088,7 @@
   ?.  =(who our.bol)  [bon %quit ~]~
   %-  zing
   %+  turn  ~(tap in ~(key by stories))
-  |=  n/naem
+  |=  n/name
   ^-  (list move)
   :~  :^  0  %poke  /
       :+  [our.bol dap.bol]  %hall-action
@@ -2144,10 +2144,10 @@
   ::
       $circles
     =-  ``[%circles -]
-    %-  ~(gas in *(set naem))
+    %-  ~(gas in *(set name))
     %+  murn  ~(tap by stories)
-    |=  {n/naem s/story}
-    ^-  (unit naem)
+    |=  {n/name s/story}
+    ^-  (unit name)
     ?:((~(so-visible so:ta n ~ s) who.qer) `n ~)
   ::
       $public
@@ -2156,10 +2156,10 @@
       $burden
     :+  ~  ~
     :-  %burden
-    %-  ~(gas in *(map naem burden))
+    %-  ~(gas in *(map name burden))
     %+  murn  ~(tap by stories)
-    |=  {n/naem s/story}
-    ^-  (unit (pair naem burden))
+    |=  {n/name s/story}
+    ^-  (unit (pair name burden))
     ::  only auto-federate channels for now.
     ?.  ?=($channel sec.con.shape.s)  ~
     :+  ~  n
@@ -2209,7 +2209,7 @@
   :>  modify a %story diff to make it about their ship
   :>  instead of ours.
   ::
-  |=  {who/ship nom/naem det/delta-story}
+  |=  {who/ship nom/name det/delta-story}
   ^-  rumor-story
   ?+  -.det  det
     ::
@@ -2251,7 +2251,7 @@
   :>  for a given story. assumes both story and
   :>  telegram are known.
   ::
-  |=  {nom/naem gam/telegram}
+  |=  {nom/name gam/telegram}
   ^-  envelope
   :_  gam
   %.  uid.gam
@@ -2261,7 +2261,7 @@
   ::
   |=  $:  wer/(unit circle)
           wat/(set circle-data)
-          nom/naem
+          nom/name
           det/delta-story
       ==
   ^-  ?
@@ -2665,7 +2665,7 @@
   |=  wir/wire
   ^-  (quip move _+>)
   %+  etch-circle  [%circle wir]
-  |=  {nom/naem src/source}
+  |=  {nom/name src/source}
   %-  pre-bake
   ta-done:(ta-resub:ta nom src)
 ::
@@ -2694,7 +2694,7 @@
   :>  to be re-loaded by ++poke-hall-load.
   ::TODO  maybe update to also store sourced list.
   ::
-  |=  nom/naem
+  |=  nom/name
   ^-  (quip move _+>)
   =/  paf/path
     /(scot %p our.bol)/home/(scot %da now.bol)/hall/[nom]/hall-telegrams
@@ -2711,7 +2711,7 @@
 ++  poke-load-legacy
   :>  loads legacy messages into the story {nom}.
   ::
-  |=  nom/naem
+  |=  nom/name
   ^-  (quip move _+>)
   =/  jams/json
     .^  json
@@ -2731,7 +2731,7 @@
   :>  loads the telegrams of story {nom} into our state,
   :>  as saved in ++poke-hall-save.
   ::
-  |=  nom/naem
+  |=  nom/name
   ^-  (quip move _+>)
   =/  grams
     .^  (list telegram)
@@ -2746,7 +2746,7 @@
 ++  poke-hall-log
   :>  starts logging story {nom}'s messages.
   ::
-  |=  nom/naem
+  |=  nom/name
   ^-  (quip move _+>)
   :-  [(log-to-file nom) ~]
   %=  +>.$
@@ -2758,7 +2758,7 @@
 ++  poke-hall-unlog
   :>  stops logging story {nom}'s messages.
   ::
-  |=  nom/naem
+  |=  nom/name
   ^-  (quip move _+>)
   :-  ~
   +>.$(log (~(del by log) nom))
@@ -2773,11 +2773,11 @@
   :_  %_  .
           log
         %-  ~(urn by log)
-        |=  {nom/naem len/@ud}
+        |=  {nom/name len/@ud}
         count:(~(got by stories) nom)
       ==
   %+  murn  ~(tap by log)
-  |=  {nom/naem len/@ud}
+  |=  {nom/name len/@ud}
   ^-  (unit move)
   ?:  (gte len count:(~(got by stories) nom))
     ~
@@ -2786,7 +2786,7 @@
 ++  log-to-file
   :>  logs all grams of story {nom} to a file.
   ::
-  |=  nom/naem
+  |=  nom/name
   ^-  move
   =+  ^-  paf/path
       =+  day=(year %*(. (yore now.bol) +.t +:*tarp))
@@ -2809,7 +2809,7 @@
     ~&  'verifying message reference integrity...'
     =-  ~&(- [~ +>.$])
     %-  ~(urn by stories)
-    |=  {n/naem s/story}
+    |=  {n/name s/story}
     =+  %-  ~(rep by known.s)
       |=  {{u/serial a/@ud} k/@ud m/@ud}
       :-  ?:((gth a k) a k)
@@ -2829,7 +2829,7 @@
     ~&  'rebuilding message references...'
     =-  [~ +>.$(stories -)]
     %-  ~(urn by stories)
-    |=  {nom/naem soy/story}
+    |=  {nom/name soy/story}
     =+  %+  roll  grams.soy
       |=  {t/telegram c/@ud k/(map serial @ud) s/(map circle (list @ud))}
       :+  +(c)  (~(put by k) uid.t c)
@@ -2857,7 +2857,7 @@
   ?:  =(a 'sources')
     ~&  'sources per story:'
     ~&  %-  ~(urn by stories)
-        |=  {n/naem s/story}
+        |=  {n/name s/story}
         [n src.shape.s]
     [~ +>]
   [~ +>]
diff --git a/app/talk.hoon b/app/talk.hoon
index 1e16ea01e..f18ec6663 100644
--- a/app/talk.hoon
+++ b/app/talk.hoon
@@ -69,14 +69,14 @@
       $%  ::  circle management                         ::
           {$join (map circle range)}                    ::<  subscribe to
           {$leave audience}                             ::<  unsubscribe from
-          {$create security naem cord}                  ::<  create circle
-          {$delete naem (unit cord)}                    ::<  delete circle
-          {$depict naem cord}                           ::<  change description
-          {$filter naem ? ?}                            ::<  change message rules
-          {$invite naem (set ship)}                     ::<  give permission
-          {$banish naem (set ship)}                     ::<  deny permission
-          {$source naem (map circle range)}             ::<  add source
-          {$unsource naem (map circle range)}           ::<  remove source
+          {$create security name cord}                  ::<  create circle
+          {$delete name (unit cord)}                    ::<  delete circle
+          {$depict name cord}                           ::<  change description
+          {$filter name ? ?}                            ::<  change message rules
+          {$invite name (set ship)}                     ::<  give permission
+          {$banish name (set ship)}                     ::<  deny permission
+          {$source name (map circle range)}             ::<  add source
+          {$unsource name (map circle range)}           ::<  remove source
           ::  personal metadata                         ::
           {$attend audience (unit presence)}            ::<  set our presence
           {$name audience human}                        ::<  set our name
@@ -138,7 +138,7 @@
 ++  inbox                                               ::<  client's circle name
   ::>  produces the name of the circle used by this
   ::>  client for all its operations
-  ^-  naem
+  ^-  name
   %inbox
 ::
 ++  incir                                               ::<  client's circle
@@ -727,7 +727,7 @@
           ==
         ::
           ;~  plug  (perk %delete ~)
-            ;~(pfix ;~(plug ace cen) sym)
+            ;~(pfix ace cire)
             ;~  pose
               (cook some ;~(pfix ace qut))
               (easy ~)
@@ -949,7 +949,7 @@
           $unsource  (source | +.job)
           ::  personal metadata
           $attend  (attend +.job)
-          $name    (name +.job)
+          $name    (set-name +.job)
           ::  messaging
           $say     (say +.job)
           $eval    (eval +.job)
@@ -1084,7 +1084,7 @@
       ++  create                                        ::<  %create
         ::>  creates circle {nom} with specified config.
         ::
-        |=  {sec/security nom/naem txt/cord}
+        |=  {sec/security nom/name txt/cord}
         ^+  ..sh-work
         =.  ..sh-work
           (sh-act %create nom txt sec)
@@ -1094,14 +1094,14 @@
         ::>  deletes our circle {nom}, after optionally
         ::>  sending a last announce message {say}.
         ::
-        |=  {nom/naem say/(unit cord)}
+        |=  {nom/name say/(unit cord)}
         ^+  ..sh-work
         (sh-act %delete nom say)
       ::
       ++  depict                                        ::<  %depict
         ::>  changes the description of {nom} to {txt}.
         ::
-        |=  {nom/naem txt/cord}
+        |=  {nom/name txt/cord}
         ^+  ..sh-work
         (sh-act %depict nom txt)
       ::
@@ -1109,19 +1109,19 @@
         ::>  invites or banishes {sis} to/from our
         ::>  circle {nom}.
         ::
-        |=  {inv/? nom/naem sis/(set ship)}
+        |=  {inv/? nom/name sis/(set ship)}
         ^+  ..sh-work
         (sh-act %permit nom inv sis)
       ::
       ++  filter
-        |=  {nom/naem cus/? utf/?}
+        |=  {nom/name cus/? utf/?}
         ^+  ..sh-work
         (sh-act %filter nom cus utf)
       ::
       ++  source                                        ::<  %source
         ::>  adds {pas} to {nom}'s src.
         ::
-        |=  {sub/? nom/naem pos/(map circle range)}
+        |=  {sub/? nom/name pos/(map circle range)}
         ^+  ..sh-work
         (sh-act %source nom sub pos)
       ::
@@ -1137,7 +1137,7 @@
         ^+  ..sh-work
         (sh-act %notify aud pec)
       ::
-      ++  name                                          ::<  set our name
+      ++  set-name                                      ::<  set our name
         ::>  sets our name to {man} for {aud}.
         ::
         |=  {aud/audience man/human}
diff --git a/sur/hall.hoon b/sur/hall.hoon
index 6887c3291..192e9ff0e 100644
--- a/sur/hall.hoon
+++ b/sur/hall.hoon
@@ -13,8 +13,7 @@
 ::>    wrapper molds, for semantic clarity.
 ::+|
 ::
-::TODO  rename
-++  naem  term                                          ::<  circle name
+++  name  term                                          ::<  circle name
 ++  nick  cord                                          ::<  local nickname
 ::
 ::>  ||
@@ -27,11 +26,11 @@
   $%  {$client $~}                                      ::<  shared ui state
       {$circles who/ship}                               ::<  readable circles
       {$public $~}                                      ::<  public memberships
-      {$burden who/ship}  ::TODO  eventually, nom/naem. ::<  duties to share
+      {$burden who/ship}  ::TODO  eventually, nom/name. ::<  duties to share
       {$report $~}                                      ::<  duty reports
-      {$peers nom/naem}                                 ::<  readers of story
+      {$peers nom/name}                                 ::<  readers of story
       $:  $circle                                       ::>  story query
-          nom/naem                                      ::<  circle name
+          nom/name                                      ::<  circle name
           wer/(unit circle)                             ::<  from source
           wat/(set circle-data)                         ::<  data to get
           ran/range                                     ::<  query duration
@@ -57,9 +56,9 @@
   ==                                                    ::
 ++  prize                                               ::>  query result
   $%  {$client prize-client}                            ::<  /client
-      {$circles cis/(set naem)}                         ::<  /circles
+      {$circles cis/(set name)}                         ::<  /circles
       {$public cis/(set circle)}                        ::<  /public
-      {$burden sos/(map naem burden)}                   ::<  /burden
+      {$burden sos/(map name burden)}                   ::<  /burden
       {$report $~}                                      ::<  /report
       {$peers pes/(jar ship query)}                     ::<  /peers
       {$circle package}                                 ::<  /circle
@@ -70,9 +69,9 @@
   ==                                                    ::
 ++  rumor                                               ::>  query result change
   $%  {$client rum/rumor-client}                        ::<  /client
-      {$circles add/? cir/naem}                         ::<  /circles
+      {$circles add/? cir/name}                         ::<  /circles
       {$public add/? cir/circle}                        ::<  /public
-      {$burden nom/naem rum/rumor-story}                ::<  /burden
+      {$burden nom/name rum/rumor-story}                ::<  /burden
       {$peers add/? who/ship qer/query}                 ::<  /peers
       {$circle rum/rumor-story}                         ::<  /circle
   ==                                                    ::
@@ -135,12 +134,12 @@
 ::
 ++  action                                              ::>  user action
   $%  ::  circle configuration                          ::
-      {$create nom/naem des/cord sec/security}          ::<  create circle
-      {$delete nom/naem why/(unit cord)}                ::<  delete + announce
-      {$depict nom/naem des/cord}                       ::<  change description
-      {$filter nom/naem fit/filter}                     ::<  change message rules
-      {$permit nom/naem inv/? sis/(set ship)}           ::<  invite/banish
-      {$source nom/naem sub/? srs/(set source)}         ::<  un/sub to/from src
+      {$create nom/name des/cord sec/security}          ::<  create circle
+      {$delete nom/name why/(unit cord)}                ::<  delete + announce
+      {$depict nom/name des/cord}                       ::<  change description
+      {$filter nom/name fit/filter}                     ::<  change message rules
+      {$permit nom/name inv/? sis/(set ship)}           ::<  invite/banish
+      {$source nom/name sub/? srs/(set source)}         ::<  un/sub to/from src
       ::  messaging                                     ::
       {$convey tos/(list thought)}                      ::<  post exact
       {$phrase aud/audience ses/(list speech)}          ::<  post easy
@@ -162,7 +161,7 @@
 ::
 ++  command                                             ::>  effect on story
   $%  {$publish tos/(list thought)}                     ::<  deliver
-      {$present nos/(set naem) dif/diff-status}         ::<  status update
+      {$present nos/(set name) dif/diff-status}         ::<  status update
       {$bearing $~}                                     ::<  prompt to listen
   ==                                                    ::
 ::
@@ -172,7 +171,7 @@
 ::>    messaging targets and their metadata.
 ::+|
 ::
-++  circle     {hos/ship nom/naem}                      ::<  native target
+++  circle     {hos/ship nom/name}                      ::<  native target
 ::  circle configurations.                              ::
 ++  lobby      {loc/config rem/(map circle config)}     ::<  our & srcs configs
 ++  config                                              ::>  circle config