diff --git a/README.md b/README.md
index cdb82a665..707d267ee 100644
--- a/README.md
+++ b/README.md
@@ -1,10 +1,16 @@
 # Material Web Components
 
+> Warning: These components are still a work in progress.
+
 Material Web Components helps developers execute [Material Design](https://www.material.io) using [web components](https://developer.mozilla.org/en-US/docs/Web/Web_Components).
 
 Built on top of the [Material Components Web](https://github.com/material-components/material-components-web) project and [LitElement](https://github.com/polymerlabs/lit-element), the Material Web Components enable a reliable development workflow to build beautiful and functional web projects.
 
-Web Components can be seamlessly incorporated into a wide range of usage contexts. Whether you're already heavily invested in another framework or not, it should be easy to incorporate Material Web Components into your site in a lightweight, idiomatic fashion.
+Web Components can be seamlessly incorporated into a wide range of usage contexts. Whether you're already heavily invested in another framework or not, it's easy to incorporate Material Web Components into your site in a lightweight, idiomatic fashion.
+
+<!-- TODO
+Insert screenshot of a demo page, including a code snippet.
+-->
 
 **[Demos](demos/)**
 
@@ -14,28 +20,28 @@ Web Components can be seamlessly incorporated into a wide range of usage context
 
 To get started using one of the Material Web Components in your web application, simply:
 
-1. npm install it
+1. Install each element you'd like to use:
 
     ```
     npm install @material/mwc-button
     ```
 
-1. Load the webcomponents polyfills (see the [webcomponents polyfill Readme](https://github.com/webcomponents/webcomponentsjs/blob/v2/README.md) for more info).
+1. Load the webcomponents polyfills (see the [webcomponents polyfill readme](https://github.com/webcomponents/webcomponentsjs/blob/v2/README.md) for more info).
 
-1. import the element
+1. Import the element:
 
-    ```
+    ```html
     <script type="module">
       import {Button} from '@material/mwc-button';
     </script>
     ```
 
-1. Use the element on the page
+1. Use the element on the page:
 
-    ```
+    ```html
     <mwc-button label="Hi" icon="explore" raised></mwc-button>
     ```
-
+## Contributing guide
 Below are instructions for setting up project development.
 
 1. `git clone` this repo
@@ -45,9 +51,9 @@ Below are instructions for setting up project development.
 
 ### Rebuild CSS for components
 
-Components define their css using [SASS](http://sass-lang.com/). The SASS output is built into a javascript module which exports the component's styling as a (lit-html)[https://github.com/Polymer/lit-html] template.
+Components define their css using [SASS](http://sass-lang.com/). The SASS output is built into a javascript module which exports the component's styling as a [lit-html](https://github.com/Polymer/lit-html) template.
 
-To compile the component SASS run
+To compile the component SASS run:
 
   ```
   npm run update-styling