diff --git a/docs/src/api/class-pageassertions.md b/docs/src/api/class-pageassertions.md
index 75a3ec5e80..17c217503e 100644
--- a/docs/src/api/class-pageassertions.md
+++ b/docs/src/api/class-pageassertions.md
@@ -116,6 +116,13 @@ The opposite of [`method: PageAssertions.toHaveURL`].
 
 Expected URL string or RegExp.
 
+### option: PageAssertions.NotToHaveURL.ignoreCase
+* since: v1.44
+* langs: js
+- `ignoreCase` <[boolean]>
+
+Whether to perform case-insensitive match. [`option: ignoreCase`] option takes precedence over the corresponding regular expression flag if specified.
+
 ### option: PageAssertions.NotToHaveURL.timeout = %%-csharp-java-python-assertions-timeout-%%
 * since: v1.18
 
@@ -325,6 +332,13 @@ await Expect(Page).ToHaveURL(new Regex(".*checkout"));
 
 Expected URL string or RegExp.
 
+### option: PageAssertions.toHaveURL.ignoreCase
+* since: v1.44
+* langs: js
+- `ignoreCase` <[boolean]>
+
+Whether to perform case-insensitive match. [`option: ignoreCase`] option takes precedence over the corresponding regular expression flag if specified.
+
 ### option: PageAssertions.toHaveURL.timeout = %%-js-assertions-timeout-%%
 * since: v1.18
 
diff --git a/packages/playwright/src/matchers/matchers.ts b/packages/playwright/src/matchers/matchers.ts
index c7a5ebde7a..1e3bdf9a45 100644
--- a/packages/playwright/src/matchers/matchers.ts
+++ b/packages/playwright/src/matchers/matchers.ts
@@ -326,13 +326,13 @@ export function toHaveURL(
   this: ExpectMatcherContext,
   page: Page,
   expected: string | RegExp,
-  options?: { timeout?: number },
+  options?: { ignoreCase?: boolean, timeout?: number },
 ) {
   const baseURL = (page.context() as any)._options.baseURL;
   expected = typeof expected === 'string' ? constructURLBasedOnBaseURL(baseURL, expected) : expected;
   const locator = page.locator(':root') as LocatorEx;
   return toMatchText.call(this, 'toHaveURL', locator, 'Locator', async (isNot, timeout) => {
-    const expectedText = toExpectedTextValues([expected]);
+    const expectedText = toExpectedTextValues([expected], { ignoreCase: options?.ignoreCase });
     return await locator._expect('to.have.url', { expectedText, isNot, timeout });
   }, expected, options);
 }
diff --git a/packages/playwright/types/test.d.ts b/packages/playwright/types/test.d.ts
index 5d9911f07c..d4662d4498 100644
--- a/packages/playwright/types/test.d.ts
+++ b/packages/playwright/types/test.d.ts
@@ -7210,6 +7210,12 @@ interface PageAssertions {
    * @param options
    */
   toHaveURL(urlOrRegExp: string|RegExp, options?: {
+    /**
+     * Whether to perform case-insensitive match. `ignoreCase` option takes precedence over the corresponding regular
+     * expression flag if specified.
+     */
+    ignoreCase?: boolean;
+
     /**
      * Time to retry the assertion for in milliseconds. Defaults to `timeout` in `TestConfig.expect`.
      */
diff --git a/tests/page/expect-misc.spec.ts b/tests/page/expect-misc.spec.ts
index 91f4178735..3d09341468 100644
--- a/tests/page/expect-misc.spec.ts
+++ b/tests/page/expect-misc.spec.ts
@@ -245,6 +245,11 @@ test.describe('toHaveURL', () => {
     const error = await expect(page).toHaveURL('wrong', { timeout: 1000 }).catch(e => e);
     expect(error.message).toContain('expect.toHaveURL with timeout 1000ms');
   });
+
+  test('support ignoreCase', async ({ page }) => {
+    await page.goto('data:text/html,<div>A</div>');
+    await expect(page).toHaveURL('DATA:teXT/HTml,<div>a</div>', { ignoreCase: true });
+  });
 });
 
 test.describe('toHaveAttribute', () => {