diff --git a/src/pages/Home/Scene.js b/src/pages/Home/Scene.js
index fd38652..da0b01d 100644
--- a/src/pages/Home/Scene.js
+++ b/src/pages/Home/Scene.js
@@ -15,7 +15,7 @@ const Header = styled('h1')({
 
 const SubHeader = styled(Header)({
   fontWeight: 500,
-  maxWidth: 550,
+  maxWidth: 460,
   color: '#fff',
   fontSize: 24,
   marginBottom: 30,
@@ -89,7 +89,7 @@ export default function Scene ({loggedIn, onLogout, ...props}) {
       </LandingHeader>
       <LandingMessage>
         <Header>Control your notifications</Header>
-        <SubHeader>Organizing and managing your GitHub notifications made easy</SubHeader>
+        <SubHeader>Prioritize the tasks that keep you and your team most productive</SubHeader>
         <div className="button-container">
           <RouterLink to={routes.LOGIN}>let's get started</RouterLink>
         </div>
diff --git a/src/pages/Notifications/SceneAlt.js b/src/pages/Notifications/SceneAlt.js
index 2dde2f4..5416f35 100644
--- a/src/pages/Notifications/SceneAlt.js
+++ b/src/pages/Notifications/SceneAlt.js
@@ -103,7 +103,7 @@ const Sidebar = styled('div')({
 const SidebarLink = styled('a')({}, ({active, color}) => ({
   textAlign: 'left',
   userSelect: 'none',
-  margin: '0 auto',
+  margin: '0 auto 5px',
   position: 'relative',
   cursor: 'pointer',
   borderRadius: 4,
@@ -630,9 +630,6 @@ export default function Scene ({
                       </NotificationTitle>
                       <Timestamp>{getRelativeTime(n.updated_at)}</Timestamp>
                     </TableItem>
-                    {/* <TableItem width={200}>
-                      <Repository>{n.reasons.map(r => r.reason).join(', ')}</Repository>
-                    </TableItem> */}
                     <TableItem width={100}>
                       <InlineBlockContainer>
                         {n.badges.map(badge => {
@@ -672,8 +669,6 @@ export default function Scene ({
                         />
                       </NotificationTab>
                     </TableItem>
-                    {/* <p>Last read at {n.last_read_at ? moment(n.last_read_at).format('dddd h:mma') : 'never'}</p>
-                    <p>Last updated at {moment(n.last_updated).format('dddd h:mma')}</p> */}
                   </NotificationRow>
                 ))}
               </tbody>
diff --git a/src/pages/Notifications/index.js b/src/pages/Notifications/index.js
index d9c67d3..218e115 100644
--- a/src/pages/Notifications/index.js
+++ b/src/pages/Notifications/index.js
@@ -1,4 +1,5 @@
 import React from 'react';
+import moment from 'moment';
 import { Redirect } from "@reach/router";
 import { compose } from 'recompose';
 import { withNotificationsProvider } from '../../providers/Notifications';
@@ -12,6 +13,8 @@ import { Status } from '../../constants/status';
 import { Reasons, Badges } from '../../constants/reasons';
 import Scene from './SceneAlt';
 
+const PER_PAGE = 15;
+
 // @TODO Move these functions.
 
 /**
@@ -65,13 +68,27 @@ function scoreOf (notification) {
 // @TODO implement this
 function badgesOf (notification) {
   const badges = [];
-  if (notification.reasons.length > 7) {
-    badges.push(Badges.HOT);
+  const len = notification.reasons.length;
+  // If there are more than 4 reasons, and the last 4 reasons have happened within
+  // an hour of each other.
+  // The specific time frame and reasons count is subject to change.
+  if (len >= 4) {
+    const oldestReference = moment(notification.reasons[len - 4].time);
+    const newestReference = moment(notification.reasons[len - 1].time);
+    if (newestReference.diff(oldestReference, 'hours') <= 1) {
+      badges.push(Badges.HOT);
+    }
   }
-  if (notification.reasons.length > 3) {
+  // If there's a lot of activity going on within the thread in general.
+  // The specific nunmber should be relative to average number of thread lengths.
+  // We can track a running statistic as we see notifications update.
+  if (len > 8) {
     badges.push(Badges.COMMENTS);
   }
-  if (notification.reasons.length <= 2) {
+  // If you've been tagged in for review and the most recent update happened over
+  // 4 hours ago, that specific time is subject to change.
+  if (notification.reasons.some(r => r.reason === Reasons.REVIEW_REQUESTED) &&
+      moment().diff(moment(notification.reasons.pop().time).hours, 'hours') > 4) {
     badges.push(Badges.OLD);
   }
   return badges;
@@ -93,8 +110,6 @@ const decorateWithScore = notification => ({
   badges: badgesOf(notification)
 });
 
-const PER_PAGE = 10;
-
 class NotificationsPage extends React.Component {
   state = {
     isSearching: false,