diff --git a/README.md b/README.md
index 3c87199..7d39612 100644
--- a/README.md
+++ b/README.md
@@ -3,9 +3,18 @@ Coz is a new kind of profiler that unlocks optimization opportunities missed by
 
 ![Example Coz profile](https://github.com/plasma-umass/coz/blob/master/example-coz-output.png)
 
-Full details of Coz are available in our paper, [Coz: Finding Code that Counts with Causal Profiling (pdf)](http://arxiv.org/pdf/1608.03676v1.pdf), SOSP 2015, October 2015 (recipient of a Best Paper Award).
+The above profile generated by Coz shows the "bang for buck" of
+optimizing a line of code in the Ferret application. Almost every
+effort to optimize the performance of this line of code directly leads
+to an increase in overall performance, making it an excellent
+candidate for optimization efforts.
 
-[![Coz presentation at SOSP 2015](http://img.youtube.com/vi/jE0V-p1odPg/0.jpg)](http://www.youtube.com/watch?v=jE0V-p1odPg&t=0m28s "Coz presentation at SOSP 2015")
+Full details of Coz are available in our paper, [Coz: Finding Code
+that Counts with Causal Profiling
+(pdf)](http://arxiv.org/pdf/1608.03676v1.pdf), SOSP 2015, October 2015
+(recipient of a Best Paper Award).
+
+[![Coz presentation at SOSP](http://img.youtube.com/vi/jE0V-p1odPg/0.jpg)](http://www.youtube.com/watch?v=jE0V-p1odPg&t=0m28s "Coz presentation at SOSP")
 
 ## Installation