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[Plausible Analytics](https://plausible.io/) is an easy to use, lightweight (< 1 KB), open source and privacy-friendly alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. You can self-host Plausible Community Edition or have us manage Plausible Analytics for you in the cloud. Here's [the live demo of our own website stats](https://plausible.io/plausible.io). Made and hosted in the EU 🇪🇺
[Plausible Analytics](https://plausible.io/) is an easy to use, lightweight, open source and privacy-friendly alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. You can self-host Plausible Community Edition or have us manage Plausible Analytics for you in the cloud. Here's [the live demo of our own website stats](https://plausible.io/plausible.io). Made and hosted in the EU 🇪🇺
We are dedicated to making web analytics more privacy-friendly. Our mission is to reduce corporate surveillance by providing an alternative web analytics tool which doesn’t come from the AdTech world. We are completely independent and solely funded by our subscribers.
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## Why Plausible?
Here's what makes Plausible a great Google Analytics alternative and why we're trusted by 12,000+ paying subscribers to deliver their website and business insights:
Here's what makes Plausible a great Google Analytics alternative and why we're trusted by thousands of paying subscribers to deliver their website and business insights:
- **Clutter Free**: Plausible Analytics provides [simple web analytics](https://plausible.io/simple-web-analytics) and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page. No training necessary.
- **GDPR/CCPA/PECR compliant**: Measure traffic, not individuals. No personal data or IP addresses are ever stored in our database. We don't use cookies or any other persistent identifiers. [Read more about our data policy](https://plausible.io/data-policy)
- **Lightweight**: Plausible Analytics works by loading a script on your website, like Google Analytics. Our script is [45x smaller](https://plausible.io/lightweight-web-analytics), making your website quicker to load. You can also send events directly to our [events API](https://plausible.io/docs/events-api).
- **Lightweight**: Plausible Analytics works by loading a script on your website, like Google Analytics. Our script is [small](https://plausible.io/lightweight-web-analytics), making your website quicker to load. You can also send events directly to our [events API](https://plausible.io/docs/events-api).
- **Email or Slack reports**: Keep an eye on your traffic with weekly and/or monthly email or Slack reports. You can also get traffic spike notifications.
- **Invite team members and share stats**: You have the option to be transparent and open your web analytics to everyone. Your website stats are private by default but you can choose to make them public so anyone with your custom link can view them. You can [invite team members](https://plausible.io/docs/users-roles) and assign user roles too.
- **Define key goals and track conversions**: Create custom events with custom dimensions to track conversions and attribution to understand and identify the trends that matter. Includes easy ways to track outbound link clicks, file downloads and 404 error pages.
- **Define key goals and track conversions**: Create custom events with custom dimensions to track conversions and attribution to understand and identify the trends that matter. Track ecommerce revenue, outbound link clicks, file downloads and 404 error pages. Increase conversions using funnel analysis.
- **Search keywords**: Integrate your dashboard with Google Search Console to get the most accurate reporting on your search keywords.
- **SPA support**: Plausible is built with modern web frameworks in mind and it works automatically with any pushState based router on the frontend. We also support frameworks that use the URL hash for routing. See [our documentation](https://plausible.io/docs/hash-based-routing).
- **Smooth transition from Google Analytics**: There's a realtime dashboard, entry pages report and integration with Search Console. You can track your paid campaigns and conversions. You can invite team members. You can even [import your historical Google Analytics stats](https://plausible.io/docs/google-analytics-import). Learn how to [get the most out of your Plausible experience](https://plausible.io/docs/your-plausible-experience) and join thousands who have already migrated from Google Analytics.