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Plausible Analytics is a simple, lightweight, open-source and privacy-friendly alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. You can [view the live demo of our own website stats](https://plausible.io/plausible.io).
![](https://plausible.io/assets/images/privacy-focused-web-analytics.png)
![](https://docs.plausible.io/img/plausible-analytics.png)
### Why Plausible?
- **Clutter Free**: Plausible Analytics provides [simple web analytics](https://plausible.io/simple-web-analytics) and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page. No training necessary.
- **GDPR/CCPA/PECR compliant**: Measure traffic, not individuals. No personal data or IP addresses are ever stored in our database. We don't use cookies either. [Read more about our data policy](https://plausible.io/data-policy)
- **Lightweight**: Plausible Analytics works by loading a script on your website, like Google Analytics. Our script is [33x smaller](https://plausible.io/lightweight-web-analytics), making your website quicker to load.
- **Lightweight**: Plausible Analytics works by loading a script on your website, like Google Analytics. Our script is [45x smaller](https://plausible.io/lightweight-web-analytics), making your website quicker to load.
- **Email reports**: Keep an eye on your traffic with weekly and/or monthly email reports. All the stats are embedded directly in the email and there’s no need to go to any website. No attachments, no PDFs and no links to click on.
- **Open website stats**: You have the option to be transparent and open your web analytics to everyone. Your website stats are private by default but you can choose to make them public so anyone with your custom link can view them.
- **Define key goals and track conversions**: Set custom events or page URLs as your goals and see how they convert over time to understand and identify the trends that matter.