diff --git a/lib/plausible/goals/goals.ex b/lib/plausible/goals/goals.ex
index 1c1ab51e2..e145df17f 100644
--- a/lib/plausible/goals/goals.ex
+++ b/lib/plausible/goals/goals.ex
@@ -248,6 +248,12 @@ defmodule Plausible.Goals do
     :ok
   end
 
+  @spec create_404(Plausible.Site.t()) :: :ok
+  def create_404(%Plausible.Site{} = site) do
+    create(site, %{"event_name" => "404"}, upsert?: true)
+    :ok
+  end
+
   @spec delete_outbound_links(Plausible.Site.t()) :: :ok
   def delete_outbound_links(%Plausible.Site{} = site) do
     q =
@@ -270,6 +276,17 @@ defmodule Plausible.Goals do
     :ok
   end
 
+  @spec delete_404(Plausible.Site.t()) :: :ok
+  def delete_404(%Plausible.Site{} = site) do
+    q =
+      from g in Goal,
+        where: g.site_id == ^site.id,
+        where: g.event_name == "404"
+
+    Repo.delete_all(q)
+    :ok
+  end
+
   defp insert_goal(site, params, upsert?) do
     params = Map.delete(params, "site_id")
 
diff --git a/lib/plausible_web/live/installation.ex b/lib/plausible_web/live/installation.ex
index 8c7729007..7c6d6c839 100644
--- a/lib/plausible_web/live/installation.ex
+++ b/lib/plausible_web/live/installation.ex
@@ -14,7 +14,8 @@ defmodule PlausibleWeb.Live.Installation do
     "file-downloads",
     "hash",
     "pageview-props",
-    "revenue"
+    "revenue",
+    "404"
   ]
 
   @installation_types [
@@ -226,10 +227,28 @@ defmodule PlausibleWeb.Live.Installation do
     """
   end
 
+  defp render_snippet("manual", domain, %{"404" => true} = script_config) do
+    script_config = Map.put(script_config, "404", false)
+
+    """
+    #{render_snippet("manual", domain, script_config)}
+    #{render_snippet_404("manual")}
+    """
+  end
+
   defp render_snippet("manual", domain, script_config) do
     ~s|<script defer data-domain="#{domain}" src="#{tracker_url(script_config)}"></script>|
   end
 
+  defp render_snippet("GTM", domain, %{"404" => true} = script_config) do
+    script_config = Map.put(script_config, "404", false)
+
+    """
+    #{render_snippet("GTM", domain, script_config)}
+    #{render_snippet_404("GTM")}
+    """
+  end
+
   defp render_snippet("GTM", domain, script_config) do
     """
     <script>
@@ -243,6 +262,14 @@ defmodule PlausibleWeb.Live.Installation do
     """
   end
 
+  def render_snippet_404("manual") do
+    "<script>window.plausible = window.plausible || function() { (window.plausible.q = window.plausible.q || []).push(arguments) }</script>"
+  end
+
+  def render_snippet_404("GTM") do
+    render_snippet_404("manual")
+  end
+
   defp script_extension_control(assigns) do
     ~H"""
     <div class="mt-2 p-1">
@@ -338,6 +365,13 @@ defmodule PlausibleWeb.Live.Installation do
         tooltip="Assign monetary values to purchases and track revenue attribution. Additional action required."
         learn_more="https://plausible.io/docs/ecommerce-revenue-tracking"
       />
+      <.script_extension_control
+        config={@script_config}
+        variant="404"
+        label="404 errors"
+        tooltip="Automatically track 404 error pages. Additional action required."
+        learn_more="https://plausible.io/docs/error-pages-tracking-404"
+      />
     </form>
     """
   end
@@ -412,6 +446,16 @@ defmodule PlausibleWeb.Live.Installation do
     update_script_config(socket, %{key => false})
   end
 
+  defp update_script_config(socket, "404" = key, true) do
+    Plausible.Goals.create_404(socket.assigns.site)
+    update_script_config(socket, %{key => true})
+  end
+
+  defp update_script_config(socket, "404" = key, false) do
+    Plausible.Goals.delete_404(socket.assigns.site)
+    update_script_config(socket, %{key => false})
+  end
+
   defp update_script_config(socket, key, value) do
     update_script_config(socket, %{key => value})
   end
diff --git a/test/plausible_web/live/installation_test.exs b/test/plausible_web/live/installation_test.exs
index 0fa0a57e4..2123a247d 100644
--- a/test/plausible_web/live/installation_test.exs
+++ b/test/plausible_web/live/installation_test.exs
@@ -183,7 +183,31 @@ defmodule PlausibleWeb.Live.InstallationTest do
       end
     end
 
-    test "turning on file-downloads and outbound-links creates special goals", %{
+    test "allows manual snippet customization with 404 links", %{conn: conn, site: site} do
+      {lv, _html} = get_lv(conn, site, "?installation_type=manual")
+
+      lv
+      |> element(~s|form#snippet-form|)
+      |> render_change(%{
+        "404" => "on"
+      })
+
+      html = lv |> render()
+
+      assert text_of_element(html, "textarea#snippet") =~
+               "function() { (window.plausible.q = window.plausible.q || []).push(arguments) }&amp;lt;/script&amp;gt;"
+
+      lv
+      |> element(~s|form#snippet-form|)
+      |> render_change(%{})
+
+      html = lv |> render()
+
+      refute text_of_element(html, "textarea#snippet") =~
+      "function() { (window.plausible.q = window.plausible.q || []).push(arguments) }&amp;lt;/script&amp;gt;"
+    end
+
+    test "turning on file-downloads, outbound-links and 404 creates special goals", %{
       conn: conn,
       site: site
     } do
@@ -195,14 +219,16 @@ defmodule PlausibleWeb.Live.InstallationTest do
       |> element(~s|form#snippet-form|)
       |> render_change(%{
         "file-downloads" => "on",
-        "outbound-links" => "on"
+        "outbound-links" => "on",
+        "404" => "on"
       })
 
       lv |> render()
 
-      assert [clicks, downloads] = Plausible.Goals.for_site(site)
+      assert [clicks, downloads, error_404] = Plausible.Goals.for_site(site)
       assert clicks.event_name == "Outbound Link: Click"
       assert downloads.event_name == "File Download"
+      assert error_404.event_name == "404"
     end
 
     test "turning off file-downloads and outbound-links deletes special goals", %{