Add conversion_rate to sources api and source table (#1299)

* Add conversion_rate to sources api and source table

* Remove percentageFormatter

* Update source tests to include conversionat rate

* Add CR to detals modal

* Correct formatting with linter

* Add change log

* Add CR to Pages, Device and Countries panels

CHANGELOG.md

@@ -16,6 +16,7 @@ All notable changes to this project will be documented in this file.
 - Added `CLICKHOUSE_FLUSH_INTERVAL_MS` and `CLICKHOUSE_MAX_BUFFER_SIZE` configuration parameters plausible/analytics#1073
 - Ability to invite users to sites with different roles plausible/analytics#1122
 - Option to configure a custom name for the script file
+- Add Conversion Rate to Top Sources, Top Pages Devices, Countries when filtered by a goal plausible/analytics#1299
 
 ### Fixed
 - Fix weekly report time range plausible/analytics#951

assets/js/dashboard/stats/devices/browsers.js

@@ -37,6 +37,10 @@ export default class Browsers extends React.Component {
     }
   }
 
+  showConversionRate() {
+    return !!this.props.query.filters.goal
+  }
+
   label() {
     return this.props.query.period === 'realtime' ? 'Current visitors' : 'Visitors'
   }
@@ -58,6 +62,7 @@ export default class Browsers extends React.Component {
     } else {
       query.set('browser', browser.name)
     }
+    const maxWidthDeduction =  this.showConversionRate() ? "10rem" : "5rem"
 
     return (
       <div className="flex items-center justify-between my-1 text-sm" key={browser.name}>
@@ -65,14 +70,14 @@ export default class Browsers extends React.Component {
           count={browser.count}
           all={this.state.browsers}
           bg="bg-green-50 dark:bg-gray-500 dark:bg-opacity-15"
-          maxWidthDeduction="6rem"
+          maxWidthDeduction={maxWidthDeduction}
         >
           {this.renderBrowserContent(browser, query)}
         </Bar>
-        <span className="font-medium dark:text-gray-200">
+        <span className="font-medium dark:text-gray-200 text-right w-20">
-          {numberFormatter(browser.count)}
+          {numberFormatter(browser.count)} <span className="inline-block w-8 text-xs"> ({browser.percentage}%)</span>
-          <span className="inline-block w-8 text-xs text-right">({browser.percentage}%)</span>
         </span>
+        {this.showConversionRate() && <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(browser.conversion_rate)}%</span>}
       </div>
     )
   }
@@ -85,7 +90,10 @@ export default class Browsers extends React.Component {
         <React.Fragment>
           <div className="flex items-center justify-between mt-3 mb-2 text-xs font-bold tracking-wide text-gray-500 dark:text-gray-400">
             <span>{ key }</span>
-            <span>{ this.label() }</span>
+            <div className="text-right">
+              <span className="inline-block w-20">{ this.label() }</span>
+              {this.showConversionRate() && <span className="inline-block w-20">CR</span>}
+            </div>
           </div>
           { this.state.browsers && this.state.browsers.map(this.renderBrowser.bind(this)) }
         </React.Fragment>

assets/js/dashboard/stats/devices/index.js

@@ -57,7 +57,6 @@ class ScreenSizes extends React.Component {
     if (this.props.timer) this.props.timer.onTick(this.fetchScreenSizes.bind(this))
   }
 
-
   fetchScreenSizes() {
     api.get(
       `/api/stats/${encodeURIComponent(this.props.site.domain)}/screen-sizes`,
@@ -66,6 +65,11 @@ class ScreenSizes extends React.Component {
       .then((res) => this.setState({loading: false, sizes: res}))
   }
 
+  showConversionRate() {
+    return !!this.props.query.filters.goal
+  }
+
+
   label() {
     return this.props.query.period === 'realtime' ? 'Current visitors' : 'Visitors'
   }
@@ -73,6 +77,7 @@ class ScreenSizes extends React.Component {
   renderScreenSize(size) {
     const query = new URLSearchParams(window.location.search)
     query.set('screen', size.name)
+    const maxWidthDeduction =  this.showConversionRate() ? "10rem" : "5rem"
 
     return (
       <div className="flex items-center justify-between my-1 text-sm" key={size.name}>
@@ -80,7 +85,7 @@ class ScreenSizes extends React.Component {
           count={size.count}
           all={this.state.sizes}
           bg="bg-green-50 dark:bg-gray-500 dark:bg-opacity-15"
-          maxWidthDeduction="6rem"
+          maxWidthDeduction={maxWidthDeduction}
         >
           <span
             tooltip={EXPLANATION[size.name]}
@@ -91,12 +96,10 @@ class ScreenSizes extends React.Component {
             </Link>
           </span>
         </Bar>
-        <span
+        <span className="font-medium dark:text-gray-200 text-right w-20">
-          className="font-medium dark:text-gray-200"
+          {numberFormatter(size.count)} <span className="inline-block w-8 text-xs text-right">({size.percentage}%)</span>
-        >
-          {numberFormatter(size.count)}
-          <span className="inline-block w-8 text-xs text-right">({size.percentage}%)</span>
         </span>
+        {this.showConversionRate() && <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(size.conversion_rate)}%</span>}
       </div>
     )
   }
@@ -109,7 +112,10 @@ class ScreenSizes extends React.Component {
             className="flex items-center justify-between mt-3 mb-2 text-xs font-bold tracking-wide text-gray-500"
           >
             <span>Screen size</span>
-            <span>{ this.label() }</span>
+            <div className="text-right">
+              <span className="inline-block w-20">{ this.label() }</span>
+              {this.showConversionRate() && <span className="inline-block w-20">CR</span>}
+            </div>
           </div>
           { this.state.sizes && this.state.sizes.map(this.renderScreenSize.bind(this)) }
         </React.Fragment>

assets/js/dashboard/stats/devices/operating-systems.js

@@ -36,6 +36,10 @@ export default class OperatingSystems extends React.Component {
     }
   }
 
+  showConversionRate() {
+    return !!this.props.query.filters.goal
+  }
+
   renderOperatingSystem(os) {
     const query = new URLSearchParams(window.location.search)
     if (this.props.query.filters.os) {
@@ -43,6 +47,7 @@ export default class OperatingSystems extends React.Component {
     } else {
       query.set('os', os.name)
     }
+    const maxWidthDeduction =  this.showConversionRate() ? "10rem" : "5rem"
 
     return (
       <div
@@ -53,7 +58,7 @@ export default class OperatingSystems extends React.Component {
           count={os.count}
           all={this.state.operatingSystems}
           bg="bg-green-50 dark:gray-500 dark:bg-opacity-15"
-          maxWidthDeduction="6rem"
+          maxWidthDeduction={maxWidthDeduction}
         >
           <span className="flex px-2 py-1.5 dark:text-gray-300 relative z-9 break-all">
             <Link className="md:truncate block hover:underline" to={{search: query.toString()}}>
@@ -61,7 +66,8 @@ export default class OperatingSystems extends React.Component {
             </Link>
           </span>
         </Bar>
-        <span className="font-medium dark:text-gray-200">{numberFormatter(os.count)} <span className="inline-block w-8 text-xs text-right">({os.percentage}%)</span></span>
+        <span className="font-medium dark:text-gray-200 text-right w-20">{numberFormatter(os.count)} <span className="inline-block w-8 text-xs text-right">({os.percentage}%)</span></span>
+        {this.showConversionRate() && <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(os.conversion_rate)}%</span>}
       </div>
     )
   }
@@ -78,7 +84,10 @@ export default class OperatingSystems extends React.Component {
         <React.Fragment>
           <div className="flex items-center justify-between mt-3 mb-2 text-xs font-bold tracking-wide text-gray-500 dark:text-gray-400">
             <span>{ key }</span>
-            <span>{ this.label() }</span>
+            <div className="text-right">
+              <span className="inline-block w-20">{ this.label() }</span>
+              {this.showConversionRate() && <span className="inline-block w-20">CR</span>}
+            </div>
           </div>
           { this.state.operatingSystems && this.state.operatingSystems.map(this.renderOperatingSystem.bind(this)) }
         </React.Fragment>

assets/js/dashboard/stats/modals/countries.js

@@ -25,6 +25,10 @@ class CountriesModal extends React.Component {
     return this.state.query.period === 'realtime' ? 'Current visitors' : 'Visitors'
   }
 
+  showConversionRate() {
+    return !!this.state.query.filters.goal
+  }
+
   renderCountry(country) {
     const query = new URLSearchParams(window.location.search)
     query.set('country', country.name)
@@ -47,6 +51,7 @@ class CountriesModal extends React.Component {
         <td className="p-2 w-32 font-medium" align="right">
           {numberFormatter(country.count)} <span className="inline-block text-xs w-8 text-right">({country.percentage}%)</span>
         </td>
+        {this.showConversionRate() && <td className="p-2 w-32 font-medium" align="right">{country.conversion_rate}%</td> }
       </tr>
     )
   }
@@ -81,6 +86,7 @@ class CountriesModal extends React.Component {
                   >
                     {this.label()}
                   </th>
+                  {this.showConversionRate() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">CR</th>}
                 </tr>
               </thead>
               <tbody>

assets/js/dashboard/stats/modals/entry-pages.js

@@ -56,6 +56,10 @@ class EntryPagesModal extends React.Component {
     return '-';
   }
 
+  showConversionRate() {
+    return !!this.state.query.filters.goal
+  }
+
   renderPage(page) {
     const query = new URLSearchParams(window.location.search)
     query.set('entry_page', page.name)
@@ -76,6 +80,7 @@ class EntryPagesModal extends React.Component {
         <td className="p-2 w-32 font-medium" align="right">{numberFormatter(page.count)}</td>
         <td className="p-2 w-32 font-medium" align="right">{numberFormatter(page.entries)}</td>
         {this.showVisitDuration() && <td className="p-2 w-32 font-medium" align="right">{durationFormatter(page.visit_duration)}</td>}
+        {this.showConversionRate() && <td className="p-2 w-32 font-medium" align="right">{numberFormatter(page.conversion_rate)}%</td>}
       </tr>
     )
   }
@@ -125,6 +130,11 @@ class EntryPagesModal extends React.Component {
                     align="right"
                   >Visit Duration
                   </th>
+                  {this.showConversionRate() && <th
+                    className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400"
+                    align="right"
+                  >CR
+                  </th>}
                 </tr>
               </thead>
               <tbody>

assets/js/dashboard/stats/modals/exit-pages.js

@@ -42,6 +42,10 @@ class ExitPagesModal extends React.Component {
     }
   }
 
+  showConversionRate() {
+    return !!this.state.query.filters.goal
+  }
+
   renderPage(page) {
     const query = new URLSearchParams(window.location.search)
     query.set('exit_page', page.name)
@@ -54,6 +58,7 @@ class ExitPagesModal extends React.Component {
         <td className="p-2 w-32 font-medium" align="right">{numberFormatter(page.count)}</td>
         <td className="p-2 w-32 font-medium" align="right">{numberFormatter(page.exits)}</td>
         <td className="p-2 w-32 font-medium" align="right">{this.formatPercentage(page.exit_rate)}</td>
+        {this.showConversionRate() && <td className="p-2 w-32 font-medium" align="right">{numberFormatter(page.conversion_rate)}%</td>}
       </tr>
     )
   }
@@ -87,6 +92,7 @@ class ExitPagesModal extends React.Component {
                   <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">Unique Exits</th>
                   <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">Total Exits</th>
                   <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">Exit Rate</th>
+                  {this.showConversionRate() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">CR</th>}
                 </tr>
               </thead>
               <tbody>

assets/js/dashboard/stats/modals/pages.js

@@ -44,6 +44,10 @@ class PagesModal extends React.Component {
     return this.state.query.period !== 'realtime' && !(filters.goal || filters.source || filters.referrer)
   }
 
+  showConversionRate() {
+    return !!this.state.query.filters.goal
+  }
+
   formatBounceRate(page) {
     if (typeof(page.bounce_rate) === 'number') {
       return page.bounce_rate + '%'
@@ -66,6 +70,7 @@ class PagesModal extends React.Component {
         {this.showPageviews() && <td className="p-2 w-32 font-medium" align="right">{numberFormatter(page.pageviews)}</td> }
         {this.showExtra() && <td className="p-2 w-32 font-medium" align="right">{this.formatBounceRate(page)}</td> }
         {this.showExtra() && <td className="p-2 w-32 font-medium" align="right">{timeOnPage}</td> }
+        {this.showConversionRate() && <td className="p-2 w-32 font-medium" align="right">{page.conversion_rate}%</td> }
       </tr>
     )
   }
@@ -104,6 +109,7 @@ class PagesModal extends React.Component {
                   {this.showPageviews() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">Pageviews</th>}
                   {this.showExtra() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">Bounce rate</th>}
                   {this.showExtra() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">Time on Page</th>}
+                  {this.showConversionRate() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">CR</th>}
                 </tr>
               </thead>
               <tbody>

assets/js/dashboard/stats/modals/sources.js

@@ -54,6 +54,10 @@ class SourcesModal extends React.Component {
     return this.state.query.period !== 'realtime' && !this.state.query.filters.goal
   }
 
+  showConversionRate() {
+    return !!this.state.query.filters.goal
+  }
+
   loadMore() {
     this.setState({loading: true, page: this.state.page + 1}, this.loadSources.bind(this))
   }
@@ -82,6 +86,8 @@ class SourcesModal extends React.Component {
     if (filter === 'utm_sources') query.set('utm_source', source.name)
     if (filter === 'utm_campaigns') query.set('utm_campaign', source.name)
 
+    console.log(source)
+
     return (
       <tr className="text-sm dark:text-gray-200" key={source.name}>
         <td className="p-2">
@@ -94,6 +100,7 @@ class SourcesModal extends React.Component {
         <td className="p-2 w-32 font-medium" align="right">{numberFormatter(source.count)}</td>
         {this.showExtra() && <td className="p-2 w-32 font-medium" align="right">{this.formatBounceRate(source)}</td> }
         {this.showExtra() && <td className="p-2 w-32 font-medium" align="right">{this.formatDuration(source)}</td> }
+        {this.showConversionRate() && <td className="p-2 w-32 font-medium" align="right">{source.conversion_rate}%</td> }
       </tr>
     )
   }
@@ -135,6 +142,7 @@ class SourcesModal extends React.Component {
                 <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">{this.label()}</th>
                 {this.showExtra() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">Bounce rate</th>}
                 {this.showExtra() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">Visit duration</th>}
+                {this.showConversionRate() && <th className="p-2 w-32 text-xs tracking-wide font-bold text-gray-500 dark:text-gray-400" align="right">CR</th>}
               </tr>
             </thead>
             <tbody>

assets/js/dashboard/stats/pages/entry-pages.js

@@ -29,6 +29,10 @@ export default class EntryPages extends React.Component {
     }
   }
 
+  showConversionRate() {
+    return !!this.props.query.filters.goal
+  }
+
   fetchPages() {
     api.get(`/api/stats/${encodeURIComponent(this.props.site.domain)}/entry-pages`, this.props.query)
       .then((res) => this.setState({loading: false, pages: res}))
@@ -37,6 +41,7 @@ export default class EntryPages extends React.Component {
   renderPage(page) {
     const query = new URLSearchParams(window.location.search)
     query.set('entry_page', page.name)
+    const maxWidthDeduction =  this.showConversionRate() ? "10rem" : "5rem"
 
     return (
       <div className="flex items-center justify-between my-1 text-sm" key={page.name}>
@@ -44,7 +49,7 @@ export default class EntryPages extends React.Component {
           count={page.count}
           all={this.state.pages}
           bg="bg-orange-50 dark:bg-gray-500 dark:bg-opacity-15"
-          maxWidthDeduction="4rem"
+          maxWidthDeduction={maxWidthDeduction}
         >
           <span className="flex px-2 py-1.5 group dark:text-gray-300 relative break-all z-9">
             <Link
@@ -62,7 +67,8 @@ export default class EntryPages extends React.Component {
             </a>
           </span>
         </Bar>
-        <span className="font-medium dark:text-gray-200">{numberFormatter(page.count)}</span>
+        <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(page.count)}</span>
+        {this.showConversionRate() && <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(page.conversion_rate)}%</span>}
       </div>
     )
   }
@@ -73,7 +79,10 @@ export default class EntryPages extends React.Component {
         <>
           <div className="flex items-center justify-between mt-3 mb-2 text-xs font-bold tracking-wide text-gray-500 dark:text-gray-400">
             <span>Page url</span>
-            <span>Unique Entrances</span>
+            <div className="text-right">
+              <span className="inline-block w-30">Unique Entrances</span>
+              {this.showConversionRate() && <span className="inline-block w-20">CR</span>}
+            </div>
           </div>
 
           <FlipMove>

assets/js/dashboard/stats/pages/exit-pages.js

@@ -29,6 +29,10 @@ export default class ExitPages extends React.Component {
     }
   }
 
+  showConversionRate() {
+    return !!this.props.query.filters.goal
+  }
+
   fetchPages() {
     api.get(`/api/stats/${encodeURIComponent(this.props.site.domain)}/exit-pages`, this.props.query)
       .then((res) => this.setState({loading: false, pages: res}))
@@ -37,6 +41,7 @@ export default class ExitPages extends React.Component {
   renderPage(page) {
     const query = new URLSearchParams(window.location.search)
     query.set('exit_page', page.name)
+    const maxWidthDeduction =  this.showConversionRate() ? "10rem" : "5rem"
 
     return (
       <div className="flex items-center justify-between my-1 text-sm" key={page.name}>
@@ -44,7 +49,7 @@ export default class ExitPages extends React.Component {
           count={page.count}
           all={this.state.pages}
           bg="bg-orange-50 dark:bg-gray-500 dark:bg-opacity-15"
-          maxWidthDeduction="4rem"
+          maxWidthDeduction={maxWidthDeduction}
         >
           <span className="flex px-2 py-1.5 group dark:text-gray-300 z-9 relative break-all">
             <Link
@@ -62,7 +67,8 @@ export default class ExitPages extends React.Component {
             </a>
           </span>
         </Bar>
-        <span className="font-medium dark:text-gray-200">{numberFormatter(page.count)}</span>
+        <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(page.count)}</span>
+        {this.showConversionRate() && <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(page.conversion_rate)}%</span>}
       </div>
     )
   }
@@ -73,7 +79,10 @@ export default class ExitPages extends React.Component {
         <React.Fragment>
           <div className="flex items-center justify-between mt-3 mb-2 text-xs font-bold tracking-wide text-gray-500 dark:text-gray-400">
             <span>Page url</span>
-            <span>Unique Exits</span>
+            <div className="text-right">
+              <span className="inline-block w-20">Unique Exits</span>
+              {this.showConversionRate() && <span className="inline-block w-20">CR</span>}
+            </div>
           </div>
 
           <FlipMove>

assets/js/dashboard/stats/pages/pages.js

@@ -29,6 +29,10 @@ export default class Visits extends React.Component {
     }
   }
 
+  showConversionRate() {
+    return !!this.props.query.filters.goal
+  }
+
   fetchPages() {
     api.get(`/api/stats/${encodeURIComponent(this.props.site.domain)}/pages`, this.props.query)
       .then((res) => this.setState({loading: false, pages: res}))
@@ -39,6 +43,7 @@ export default class Visits extends React.Component {
     query.set('page', page.name)
     const domain = new URL('https://' + this.props.site.domain)
     const externalLink = 'https://' + domain.host  + page.name
+    const maxWidthDeduction =  this.showConversionRate() ? "10rem" : "5rem"
 
     return (
       <div
@@ -49,7 +54,7 @@ export default class Visits extends React.Component {
           count={page.count}
           all={this.state.pages}
           bg="bg-orange-50 dark:bg-gray-500 dark:bg-opacity-15"
-          maxWidthDeduction="4rem"
+          maxWidthDeduction={maxWidthDeduction}
         >
           <span
             className="flex px-2 py-1.5 group dark:text-gray-300 relative z-9 break-all"
@@ -69,7 +74,8 @@ export default class Visits extends React.Component {
             </a>
           </span>
         </Bar>
-        <span className="font-medium dark:text-gray-200">{numberFormatter(page.count)}</span>
+        <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(page.count)}</span>
+        {this.showConversionRate() && <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(page.conversion_rate)}%</span>}
       </div>
     )
   }
@@ -89,7 +95,10 @@ export default class Visits extends React.Component {
         <React.Fragment>
           <div className="flex items-center justify-between mt-3 mb-2 text-xs font-bold tracking-wide text-gray-500 dark:text-gray-400">
             <span>Page url</span>
-            <span>{ this.label() }</span>
+            <div className="text-right">
+              <span className="inline-block w-20">{ this.label() }</span>
+              {this.showConversionRate() && <span className="inline-block w-20">CR</span>}
+            </div>
           </div>
 
           <FlipMove>

assets/js/dashboard/stats/sources/source-list.js

@@ -33,15 +33,21 @@ class AllSources extends React.Component {
     return this.props.query.period === 'realtime'
   }
 
+  showConversionRate() {
+    return !!this.props.query.filters.goal
+  }
+
   fetchReferrers() {
     api.get(`/api/stats/${encodeURIComponent(this.props.site.domain)}/sources`, this.props.query, {show_noref: this.showNoRef()})
-      .then((res) => this.setState({loading: false, referrers: res}))
+       .then((res) => this.setState({loading: false, referrers: res}))
   }
 
   renderReferrer(referrer) {
     const query = new URLSearchParams(window.location.search)
     query.set('source', referrer.name)
 
+    const maxWidthDeduction =  this.showConversionRate() ? "10rem" : "5rem"
+
     return (
       <div
         className="flex items-center justify-between my-1 text-sm"
@@ -51,7 +57,7 @@ class AllSources extends React.Component {
           count={referrer.count}
           all={this.state.referrers}
           bg="bg-blue-50 dark:bg-gray-500 dark:bg-opacity-15"
-          maxWidthDeduction="4rem"
+          maxWidthDeduction={maxWidthDeduction}
         >
           <span className="flex px-2 py-1.5 dark:text-gray-300 relative z-9 break-all">
             <Link
@@ -66,7 +72,8 @@ class AllSources extends React.Component {
             </Link>
           </span>
         </Bar>
-        <span className="font-medium dark:text-gray-200">{numberFormatter(referrer.count)}</span>
+        <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(referrer.count)}</span>
+        {this.showConversionRate() && <span className="font-medium dark:text-gray-200 w-20 text-right">{referrer.conversion_rate}%</span>}
       </div>
     )
   }
@@ -81,7 +88,10 @@ class AllSources extends React.Component {
         <React.Fragment>
           <div className="flex items-center justify-between mt-3 mb-2 text-xs font-bold tracking-wide text-gray-500">
             <span>Source</span>
-            <span>{this.label()}</span>
+            <div className="text-right">
+              <span className="inline-block w-20">{this.label()}</span>
+              {this.showConversionRate() && <span className="inline-block w-20">CR</span>}
+            </div>
           </div>
 
           <FlipMove className="flex-grow">
@@ -149,6 +159,10 @@ class UTMSources extends React.Component {
     return this.props.query.period === 'realtime'
   }
 
+  showConversionRate() {
+    return !!this.props.query.filters.goal
+  }
+
   fetchReferrers() {
     const endpoint = UTM_TAGS[this.props.tab].endpoint
     api.get(`/api/stats/${encodeURIComponent(this.props.site.domain)}/${endpoint}`, this.props.query, {show_noref: this.showNoRef()})
@@ -158,6 +172,7 @@ class UTMSources extends React.Component {
   renderReferrer(referrer) {
     const query = new URLSearchParams(window.location.search)
     query.set(this.props.tab, referrer.name)
+    const maxWidthDeduction =  this.showConversionRate() ? "10rem" : "5rem"
 
     return (
       <div
@@ -168,7 +183,7 @@ class UTMSources extends React.Component {
           count={referrer.count}
           all={this.state.referrers}
           bg="bg-blue-50 dark:bg-gray-500 dark:bg-opacity-15"
-          maxWidthDeduction="4rem"
+          maxWidthDeduction={maxWidthDeduction}
         >
 
           <span className="flex px-2 py-1.5 dark:text-gray-300 relative z-9 break-all">
@@ -180,7 +195,8 @@ class UTMSources extends React.Component {
             </Link>
           </span>
         </Bar>
-        <span className="font-medium dark:text-gray-200">{numberFormatter(referrer.count)}</span>
+        <span className="font-medium dark:text-gray-200 w-20 text-right">{numberFormatter(referrer.count)}</span>
+        {this.showConversionRate() && <span className="font-medium dark:text-gray-200 w-20 text-right">{referrer.conversion_rate}%</span>}
       </div>
     )
   }
@@ -195,7 +211,10 @@ class UTMSources extends React.Component {
         <div className="flex flex-col flex-grow">
           <div className="flex items-center justify-between mt-3 mb-2 text-xs font-bold tracking-wide text-gray-500 dark:text-gray-400">
             <span>{UTM_TAGS[this.props.tab].label}</span>
-            <span>{this.label()}</span>
+            <div className="text-right">
+              <span className="inline-block w-20">{this.label()}</span>
+              {this.showConversionRate() && <span className="inline-block w-20">CR</span>}
+            </div>
           </div>
 
           <FlipMove className="flex-grow">

lib/plausible_web/controllers/api/stats_controller.ex

@@ -213,6 +213,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     res =
       Stats.breakdown(site, query, "visit:source", metrics, pagination)
+      |> maybe_add_cr(site, query, pagination, "source", "visit:source")
       |> transform_keys(%{"source" => "name", "visitors" => "count"})
 
     json(conn, res)
@@ -231,6 +232,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     res =
       Stats.breakdown(site, query, "visit:utm_medium", metrics, pagination)
+      |> maybe_add_cr(site, query, pagination, "utm_medium", "visit:utm_medium")
       |> transform_keys(%{"utm_medium" => "name", "visitors" => "count"})
 
     json(conn, res)
@@ -249,6 +251,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     res =
       Stats.breakdown(site, query, "visit:utm_campaign", metrics, pagination)
+      |> maybe_add_cr(site, query, pagination, "utm_campaign", "visit:utm_campaign")
       |> transform_keys(%{"utm_campaign" => "name", "visitors" => "count"})
 
     json(conn, res)
@@ -267,6 +270,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     res =
       Stats.breakdown(site, query, "visit:utm_source", metrics, pagination)
+      |> maybe_add_cr(site, query, pagination, "utm_source", "visit:utm_source")
       |> transform_keys(%{"utm_source" => "name", "visitors" => "count"})
 
     json(conn, res)
@@ -332,6 +336,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     pages =
       Stats.breakdown(site, query, "event:page", metrics, pagination)
+      |> maybe_add_cr(site, query, pagination, "page", "event:page")
       |> transform_keys(%{"page" => "name", "visitors" => "count"})
 
     json(conn, pages)
@@ -345,6 +350,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     entry_pages =
       Stats.breakdown(site, query, "visit:entry_page", metrics, pagination)
+      |> maybe_add_cr(site, query, pagination, "entry_page", "visit:entry_page")
       |> transform_keys(%{"entry_page" => "name", "visits" => "entries", "visitors" => "count"})
 
     json(conn, entry_pages)
@@ -358,6 +364,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     exit_pages =
       Stats.breakdown(site, query, "visit:exit_page", metrics, {limit, page})
+      |> maybe_add_cr(site, query, {limit, page}, "exit_page", "visit:exit_page")
       |> transform_keys(%{"exit_page" => "name", "visits" => "exits", "visitors" => "count"})
 
     pages = Enum.map(exit_pages, & &1["name"])
@@ -395,6 +402,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     countries =
       Stats.breakdown(site, query, "visit:country", ["visitors"], {300, 1})
+      |> maybe_add_cr(site, query, {300, 1}, "country", "visit:country")
       |> transform_keys(%{"country" => "name", "visitors" => "count"})
       |> Enum.map(fn country ->
         alpha3 = Stats.CountryName.to_alpha3(country["name"])
@@ -412,6 +420,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     browsers =
       Stats.breakdown(site, query, "visit:browser", ["visitors"], pagination)
+      |> maybe_add_cr(site, query, pagination, "browser", "visit:browser")
       |> transform_keys(%{"browser" => "name", "visitors" => "count"})
       |> add_percentages
 
@@ -425,6 +434,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     versions =
       Stats.breakdown(site, query, "visit:browser_version", ["visitors"], pagination)
+      |> maybe_add_cr(site, query, pagination, "browser_version", "visit:browser_version")
       |> transform_keys(%{"browser_version" => "name", "visitors" => "count"})
       |> add_percentages
 
@@ -438,6 +448,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     systems =
       Stats.breakdown(site, query, "visit:os", ["visitors"], pagination)
+      |> maybe_add_cr(site, query, pagination, "os", "visit:os")
       |> transform_keys(%{"os" => "name", "visitors" => "count"})
       |> add_percentages
 
@@ -451,6 +462,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     versions =
       Stats.breakdown(site, query, "visit:os_version", ["visitors"], pagination)
+      |> maybe_add_cr(site, query, pagination, "os_version", "visit:os_version")
       |> transform_keys(%{"os_version" => "name", "visitors" => "count"})
       |> add_percentages
 
@@ -464,6 +476,7 @@ defmodule PlausibleWeb.Api.StatsController do
 
     sizes =
       Stats.breakdown(site, query, "visit:device", ["visitors"], pagination)
+      |> maybe_add_cr(site, query, pagination, "device", "visit:device")
       |> transform_keys(%{"device" => "name", "visitors" => "count"})
       |> add_percentages
 
@@ -580,4 +593,32 @@ defmodule PlausibleWeb.Api.StatsController do
         query
     end
   end
+
+  defp add_cr(list, list_without_goals, key_name) do
+    Enum.map(list, fn item ->
+      without_goal = Enum.find(list_without_goals, fn s -> s[key_name] === item[key_name] end)
+
+      item
+      |> Map.put(:conversion_rate, calculate_cr(without_goal["visitors"], item["visitors"]))
+    end)
+  end
+
+  defp maybe_add_cr(list, site, query, pagination, key_name, filter_name) do
+    if Map.has_key?(query.filters, "event:goal") do
+      items = Enum.map(list, fn item -> item[key_name] end)
+
+      query_without_goal =
+        query
+        |> Query.put_filter(filter_name, {:member, items})
+        |> Query.remove_goal()
+
+      res_without_goal =
+        Stats.breakdown(site, query_without_goal, filter_name, ["visitors"], pagination)
+
+      list
+      |> add_cr(res_without_goal, key_name)
+    else
+      list
+    end
+  end
 end

test/plausible_web/controllers/api/stats_controller/browsers_test.exs

@@ -19,6 +19,22 @@ defmodule PlausibleWeb.Api.StatsController.BrowsersTest do
                %{"name" => "Firefox", "count" => 1, "percentage" => 33}
              ]
     end
+
+    test "calculates conversion_rate when filtering for goal", %{conn: conn, site: site} do
+      populate_stats(site, [
+        build(:pageview, user_id: 1, browser: "Chrome"),
+        build(:pageview, user_id: 2, browser: "Chrome"),
+        build(:event, user_id: 1, name: "Signup")
+      ])
+
+      filters = Jason.encode!(%{"goal" => "Signup"})
+
+      conn = get(conn, "/api/stats/#{site.domain}/browsers?period=day&filters=#{filters}")
+
+      assert json_response(conn, 200) == [
+               %{"name" => "Chrome", "count" => 1, "percentage" => 100, "conversion_rate" => 50.0}
+             ]
+    end
   end
 
   describe "GET /api/stats/:domain/browser-versions" do

test/plausible_web/controllers/api/stats_controller/countries_test.exs

@@ -33,5 +33,43 @@ defmodule PlausibleWeb.Api.StatsController.CountriesTest do
                }
              ]
     end
+
+    test "calculates conversion_rate when filtering for goal", %{conn: conn, site: site} do
+      populate_stats(site, [
+        build(:pageview,
+          user_id: 1,
+          country_code: "EE"
+        ),
+        build(:event, user_id: 1, name: "Signup"),
+        build(:pageview,
+          user_id: 2,
+          country_code: "EE"
+        ),
+        build(:pageview,
+          user_id: 3,
+          country_code: "GB"
+        ),
+        build(:event, user_id: 3, name: "Signup")
+      ])
+
+      filters = Jason.encode!(%{"goal" => "Signup"})
+
+      conn = get(conn, "/api/stats/#{site.domain}/countries?period=day&filters=#{filters}")
+
+      assert json_response(conn, 200) == [
+               %{
+                 "name" => "GBR",
+                 "count" => 1,
+                 "percentage" => 50,
+                 "conversion_rate" => 100.0
+               },
+               %{
+                 "name" => "EST",
+                 "count" => 1,
+                 "percentage" => 50,
+                 "conversion_rate" => 50.0
+               }
+             ]
+    end
   end
 end

test/plausible_web/controllers/api/stats_controller/operating_systems_test.exs

@@ -19,6 +19,23 @@ defmodule PlausibleWeb.Api.StatsController.OperatingSystemsTest do
                %{"name" => "Android", "count" => 1, "percentage" => 33}
              ]
     end
+
+    test "calculates conversion_rate when filtering for goal", %{conn: conn, site: site} do
+      populate_stats(site, [
+        build(:pageview, user_id: 1, operating_system: "Mac"),
+        build(:pageview, user_id: 2, operating_system: "Mac"),
+        build(:event, user_id: 1, name: "Signup")
+      ])
+
+      filters = Jason.encode!(%{"goal" => "Signup"})
+
+      conn =
+        get(conn, "/api/stats/#{site.domain}/operating-systems?period=day&filters=#{filters}")
+
+      assert json_response(conn, 200) == [
+               %{"name" => "Mac", "count" => 1, "percentage" => 100, "conversion_rate" => 50.0}
+             ]
+    end
   end
 
   describe "GET /api/stats/:domain/operating-system-versions" do

test/plausible_web/controllers/api/stats_controller/pages_test.exs

@@ -81,6 +81,23 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                %{"count" => 1, "name" => "/page2"}
              ]
     end
+
+    test "calculates conversion_rate when filtering for goal", %{conn: conn, site: site} do
+      populate_stats(site, [
+        build(:pageview, user_id: 1, pathname: "/"),
+        build(:pageview, user_id: 2, pathname: "/"),
+        build(:pageview, user_id: 3, pathname: "/"),
+        build(:event, user_id: 3, name: "Signup")
+      ])
+
+      filters = Jason.encode!(%{"goal" => "Signup"})
+
+      conn = get(conn, "/api/stats/#{site.domain}/pages?period=day&filters=#{filters}")
+
+      assert json_response(conn, 200) == [
+               %{"count" => 1, "name" => "/", "conversion_rate" => 33.3}
+             ]
+    end
   end
 
   describe "GET /api/stats/:domain/entry-pages" do
@@ -133,6 +150,66 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
                }
              ]
     end
+
+    test "calculates conversion_rate when filtering for goal", %{conn: conn, site: site} do
+      populate_stats(site, [
+        build(:pageview,
+          pathname: "/page1",
+          user_id: 1,
+          timestamp: ~N[2021-01-01 00:00:00]
+        ),
+        build(:pageview,
+          pathname: "/page1",
+          user_id: 2,
+          timestamp: ~N[2021-01-01 00:00:00]
+        ),
+        build(:event,
+          name: "Signup",
+          user_id: 1,
+          timestamp: ~N[2021-01-01 00:00:00]
+        ),
+        build(:pageview,
+          pathname: "/page2",
+          user_id: 3,
+          timestamp: ~N[2021-01-01 00:00:00]
+        ),
+        build(:pageview,
+          pathname: "/page2",
+          user_id: 3,
+          timestamp: ~N[2021-01-01 00:15:00]
+        ),
+        build(:event,
+          name: "Signup",
+          user_id: 3,
+          timestamp: ~N[2021-01-01 00:15:00]
+        )
+      ])
+
+      filters = Jason.encode!(%{"goal" => "Signup"})
+
+      conn =
+        get(
+          conn,
+          "/api/stats/#{site.domain}/entry-pages?period=day&date=2021-01-01&filters=#{filters}"
+        )
+
+      assert json_response(conn, 200) == [
+               %{
+                 "count" => 1,
+                 "entries" => 1,
+                 "name" => "/page2",
+                 "visit_duration" => 900,
+                 "conversion_rate" => 100.0
+               },
+               %{
+                 "count" => 1,
+                 "entries" => 1,
+                 "name" => "/page1",
+                 "visit_duration" => 0,
+                 "conversion_rate" => 50.0
+               }
+             ]
+    end
   end
 
   describe "GET /api/stats/:domain/exit-pages" do
@@ -168,7 +245,10 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
              ]
     end
 
-    test "calculates correct exit rate when filtering for goal", %{conn: conn, site: site} do
+    test "calculates correct exit rate and conversion_rate when filtering for goal", %{
+      conn: conn,
+      site: site
+    } do
       populate_stats(site, [
         build(:event,
           name: "Signup",
@@ -206,8 +286,20 @@ defmodule PlausibleWeb.Api.StatsController.PagesTest do
         )
 
       assert json_response(conn, 200) == [
-               %{"name" => "/exit1", "count" => 1, "exits" => 1, "exit_rate" => 50},
+               %{
-               %{"name" => "/exit2", "count" => 1, "exits" => 1, "exit_rate" => 100}
+                 "name" => "/exit1",
+                 "count" => 1,
+                 "exits" => 1,
+                 "exit_rate" => 50,
+                 "conversion_rate" => 100.0
+               },
+               %{
+                 "name" => "/exit2",
+                 "count" => 1,
+                 "exits" => 1,
+                 "exit_rate" => 100,
+                 "conversion_rate" => 100.0
+               }
              ]
     end
 

test/plausible_web/controllers/api/stats_controller/screen_sizes_test.exs

@@ -19,5 +19,26 @@ defmodule PlausibleWeb.Api.StatsController.ScreenSizesTest do
                %{"name" => "Laptop", "count" => 1, "percentage" => 33}
              ]
     end
+
+    test "calculates conversion_rate when filtering for goal", %{conn: conn, site: site} do
+      populate_stats(site, [
+        build(:pageview, user_id: 1, screen_size: "Desktop"),
+        build(:pageview, user_id: 2, screen_size: "Desktop"),
+        build(:event, user_id: 1, name: "Signup")
+      ])
+
+      filters = Jason.encode!(%{"goal" => "Signup"})
+
+      conn = get(conn, "/api/stats/#{site.domain}/screen-sizes?period=day&filters=#{filters}")
+
+      assert json_response(conn, 200) == [
+               %{
+                 "name" => "Desktop",
+                 "count" => 1,
+                 "percentage" => 100,
+                 "conversion_rate" => 50.0
+               }
+             ]
+    end
   end
 end

test/plausible_web/controllers/api/stats_controller/sources_test.exs

@@ -283,7 +283,10 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
   describe "GET /api/stats/:domain/sources - with goal filter" do
     setup [:create_user, :log_in, :create_new_site]
 
-    test "returns top referrers for a custom goal", %{conn: conn, site: site} do
+    test "returns top referrers for a custom goal including conversion_rate", %{
+      conn: conn,
+      site: site
+    } do
       populate_stats(site, [
         build(:pageview,
           referrer_source: "Twitter",
@@ -307,11 +310,14 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn, 200) == [
-               %{"name" => "Twitter", "count" => 1}
+               %{"name" => "Twitter", "count" => 1, "conversion_rate" => 50.0}
              ]
     end
 
-    test "returns top referrers for a pageview goal", %{conn: conn, site: site} do
+    test "returns top referrers for a pageview goal including conversion_rate", %{
+      conn: conn,
+      site: site
+    } do
       populate_stats(site, [
         build(:pageview,
           referrer_source: "Twitter",
@@ -335,7 +341,7 @@ defmodule PlausibleWeb.Api.StatsController.SourcesTest do
         )
 
       assert json_response(conn, 200) == [
-               %{"name" => "Twitter", "count" => 1}
+               %{"name" => "Twitter", "count" => 1, "conversion_rate" => 50.0}
              ]
     end
   end