diff --git a/lib/plausible/billing/plans.ex b/lib/plausible/billing/plans.ex
index 2f9065dea..bd7860fdf 100644
--- a/lib/plausible/billing/plans.ex
+++ b/lib/plausible/billing/plans.ex
@@ -1,7 +1,8 @@
 defmodule Plausible.Billing.Plans do
   alias Plausible.Billing.Subscriptions
   use Plausible.Repo
-  alias Plausible.Billing.{Subscription, Plan, EnterprisePlan}
+  alias Plausible.Billing.{Quota, Subscription, Plan, EnterprisePlan}
+  alias Plausible.Billing.Feature.{StatsAPI, Props}
   alias Plausible.Auth.User
 
   for f <- [
@@ -26,6 +27,8 @@ defmodule Plausible.Billing.Plans do
     Module.put_attribute(__MODULE__, :external_resource, path)
   end
 
+  @business_tier_launch ~D[2023-11-07]
+
   @spec growth_plans_for(User.t()) :: [Plan.t()]
   @doc """
   Returns a list of growth plans available for the user to choose.
@@ -63,10 +66,17 @@ defmodule Plausible.Billing.Plans do
     |> Enum.filter(&(&1.kind == :business))
   end
 
-  def available_plans_with_prices(%User{} = user) do
-    (growth_plans_for(user) ++ business_plans_for(user))
-    |> with_prices()
-    |> Enum.group_by(& &1.kind)
+  def available_plans_for(%User{} = user, opts \\ []) do
+    plans = growth_plans_for(user) ++ business_plans_for(user)
+
+    plans =
+      if Keyword.get(opts, :with_prices) do
+        with_prices(plans)
+      else
+        plans
+      end
+
+    Enum.group_by(plans, & &1.kind)
   end
 
   @spec yearly_product_ids() :: [String.t()]
@@ -216,6 +226,21 @@ defmodule Plausible.Billing.Plans do
     Enum.find(available_plans, &(usage_during_cycle < &1.monthly_pageview_limit))
   end
 
+  def suggest_tier(user) do
+    growth_features =
+      if Timex.before?(user.inserted_at, @business_tier_launch) do
+        [StatsAPI, Props]
+      else
+        []
+      end
+
+    if Enum.any?(Quota.features_usage(user), &(&1 not in growth_features)) do
+      :business
+    else
+      :growth
+    end
+  end
+
   defp all() do
     @legacy_plans ++ @plans_v1 ++ @plans_v2 ++ @plans_v3 ++ @plans_v4
   end
diff --git a/lib/plausible_web/live/choose_plan.ex b/lib/plausible_web/live/choose_plan.ex
index 55dda19d0..8c80ca4d8 100644
--- a/lib/plausible_web/live/choose_plan.ex
+++ b/lib/plausible_web/live/choose_plan.ex
@@ -28,11 +28,17 @@ defmodule PlausibleWeb.Live.ChoosePlan do
       |> assign_new(:owned_plan, fn %{user: %{subscription: subscription}} ->
         Plans.get_regular_plan(subscription, only_non_expired: true)
       end)
+      |> assign_new(:owned_tier, fn %{owned_plan: owned_plan} ->
+        if owned_plan, do: Map.get(owned_plan, :kind), else: nil
+      end)
+      |> assign_new(:recommended_tier, fn %{owned_plan: owned_plan, user: user} ->
+        if owned_plan, do: nil, else: Plans.suggest_tier(user)
+      end)
       |> assign_new(:current_interval, fn %{user: user} ->
         current_user_subscription_interval(user.subscription)
       end)
       |> assign_new(:available_plans, fn %{user: user} ->
-        Plans.available_plans_with_prices(user)
+        Plans.available_plans_for(user, with_prices: true)
       end)
       |> assign_new(:available_volumes, fn %{available_plans: available_plans} ->
         get_available_volumes(available_plans)
@@ -101,7 +107,8 @@ defmodule PlausibleWeb.Live.ChoosePlan do
         <div class="mt-6 isolate mx-auto grid max-w-md grid-cols-1 gap-8 lg:mx-0 lg:max-w-none lg:grid-cols-3">
           <.plan_box
             kind={:growth}
-            owned={@owned_plan && Map.get(@owned_plan, :kind) == :growth}
+            owned={@owned_tier == :growth}
+            recommended={@recommended_tier == :growth}
             plan_to_render={@growth_plan_to_render}
             benefits={@growth_benefits}
             available={!!@selected_growth_plan}
@@ -109,7 +116,8 @@ defmodule PlausibleWeb.Live.ChoosePlan do
           />
           <.plan_box
             kind={:business}
-            owned={@owned_plan && Map.get(@owned_plan, :kind) == :business}
+            owned={@owned_tier == :business}
+            recommended={@recommended_tier == :business}
             plan_to_render={@business_plan_to_render}
             benefits={@business_benefits}
             available={!!@selected_business_plan}
@@ -241,24 +249,33 @@ defmodule PlausibleWeb.Live.ChoosePlan do
   end
 
   defp plan_box(assigns) do
+    highlight =
+      cond do
+        assigns.owned -> "Current"
+        assigns.recommended -> "Recommended"
+        true -> nil
+      end
+
+    assigns = assign(assigns, :highlight, highlight)
+
     ~H"""
     <div
       id={"#{@kind}-plan-box"}
       class={[
         "shadow-lg bg-white rounded-3xl px-6 sm:px-8 py-4 sm:py-6 dark:bg-gray-800",
-        !@owned && "dark:ring-gray-600",
-        @owned && "ring-2 ring-indigo-600 dark:ring-indigo-300"
+        !@highlight && "dark:ring-gray-600",
+        @highlight && "ring-2 ring-indigo-600 dark:ring-indigo-300"
       ]}
     >
       <div class="flex items-center justify-between gap-x-4">
         <h3 class={[
           "text-lg font-semibold leading-8",
-          !@owned && "text-gray-900 dark:text-gray-100",
-          @owned && "text-indigo-600 dark:text-indigo-300"
+          !@highlight && "text-gray-900 dark:text-gray-100",
+          @highlight && "text-indigo-600 dark:text-indigo-300"
         ]}>
           <%= String.capitalize(to_string(@kind)) %>
         </h3>
-        <.current_label :if={@owned} />
+        <.pill :if={@highlight} text={@highlight} />
       </div>
       <div>
         <.render_price_info available={@available} {assigns} />
@@ -444,14 +461,14 @@ defmodule PlausibleWeb.Live.ChoosePlan do
     """
   end
 
-  defp current_label(assigns) do
+  defp pill(assigns) do
     ~H"""
     <div class="flex items-center justify-between gap-x-4">
       <p
-        id="current-label"
+        id="highlight-pill"
         class="rounded-full bg-indigo-600/10 px-2.5 py-1 text-xs font-semibold leading-5 text-indigo-600 dark:text-indigo-300 dark:ring-1 dark:ring-indigo-300/50"
       >
-        Current
+        <%= @text %>
       </p>
     </div>
     """
diff --git a/lib/plausible_web/templates/email/dashboard_locked.html.eex b/lib/plausible_web/templates/email/dashboard_locked.html.eex
index 3e169056e..b54e7da4a 100644
--- a/lib/plausible_web/templates/email/dashboard_locked.html.eex
+++ b/lib/plausible_web/templates/email/dashboard_locked.html.eex
@@ -6,7 +6,7 @@ In the last billing cycle (<%= date_format(@last_cycle.first) %> to <%= date_for
 <%= if @suggested_plan == :enterprise do %>
 This is more than our standard plans, so please reply back to this email to get a quote for your volume.
 <% else %>
-Based on that we recommend you select the <%= @suggested_plan.volume %>/mo plan.
+Based on that we recommend you select a <%= @suggested_plan.volume %>/mo plan.
 <br /><br />
 <a href="https://plausible.io/settings">Click here</a> to go to your account settings. You can upgrade your subscription tier by clicking the 'Change plan' link.
 <% end %>
diff --git a/lib/plausible_web/templates/email/over_limit.html.eex b/lib/plausible_web/templates/email/over_limit.html.eex
index 4f5af3fdf..45daf4567 100644
--- a/lib/plausible_web/templates/email/over_limit.html.eex
+++ b/lib/plausible_web/templates/email/over_limit.html.eex
@@ -8,7 +8,7 @@ In the last billing cycle (<%= date_format(@last_cycle.first) %> to <%= date_for
 <%= if @suggested_plan == :enterprise do %>
 This is more than our standard plans, so please reply back to this email to get a quote for your volume.
 <% else %>
-Based on that we recommend you select the <%= @suggested_plan.volume %>/mo plan.
+Based on that we recommend you select a <%= @suggested_plan.volume %>/mo plan.
 <br /><br />
 You can upgrade your subscription using our self-serve platform. The new charge will be prorated to reflect the amount you have already paid and the time until your current subscription is supposed to expire.
 <br /><br />
diff --git a/lib/plausible_web/templates/email/trial_upgrade_email.html.eex b/lib/plausible_web/templates/email/trial_upgrade_email.html.eex
index 65ec109ec..3fc23add7 100644
--- a/lib/plausible_web/templates/email/trial_upgrade_email.html.eex
+++ b/lib/plausible_web/templates/email/trial_upgrade_email.html.eex
@@ -4,7 +4,7 @@ In the last month, your account has used <%= PlausibleWeb.AuthView.delimit_integ
 <%= if @suggested_plan == :enterprise do %>
 This is more than our standard plans, so please reply back to this email to get a quote for your volume.
 <% else %>
-Based on that we recommend you select the <%= @suggested_plan.volume %>/mo plan.
+Based on that we recommend you select a <%= @suggested_plan.volume %>/mo plan.
 <br /><br />
 <%= link("Upgrade now", to: "#{plausible_url()}/billing/upgrade") %>
 <br /><br />
diff --git a/test/plausible/billing/plans_test.exs b/test/plausible/billing/plans_test.exs
index f98dfdbf5..c34bf7d55 100644
--- a/test/plausible/billing/plans_test.exs
+++ b/test/plausible/billing/plans_test.exs
@@ -68,10 +68,11 @@ defmodule Plausible.Billing.PlansTest do
       assert List.first(business_plans).monthly_product_id == @v4_business_plan_id
     end
 
-    test "available_plans_with_prices/1" do
+    test "available_plans returns all plans for user with prices when asked for" do
       user = insert(:user, subscription: build(:subscription, paddle_plan_id: @v2_plan_id))
 
-      %{growth: growth_plans, business: business_plans} = Plans.available_plans_with_prices(user)
+      %{growth: growth_plans, business: business_plans} =
+        Plans.available_plans_for(user, with_prices: true)
 
       assert Enum.find(growth_plans, fn plan ->
                (%Money{} = plan.monthly_cost) && plan.monthly_product_id == @v2_plan_id
@@ -82,6 +83,12 @@ defmodule Plausible.Billing.PlansTest do
              end)
     end
 
+    test "available_plans returns all plans without prices by default" do
+      user = insert(:user, subscription: build(:subscription, paddle_plan_id: @v2_plan_id))
+
+      assert %{growth: [_ | _], business: [_ | _]} = Plans.available_plans_for(user)
+    end
+
     test "latest_enterprise_plan_with_price/1" do
       user = insert(:user)
       insert(:enterprise_plan, user: user, paddle_plan_id: "123", inserted_at: Timex.now())
@@ -225,4 +232,36 @@ defmodule Plausible.Billing.PlansTest do
              ] == Plans.yearly_product_ids()
     end
   end
+
+  describe "suggest_tier/1" do
+    test "suggests Business when user has used a premium feature" do
+      user = insert(:user, inserted_at: ~N[2024-01-01 10:00:00])
+      insert(:api_key, user: user)
+
+      assert Plans.suggest_tier(user) == :business
+    end
+
+    test "suggests Growth when no premium features used" do
+      user = insert(:user, inserted_at: ~N[2024-01-01 10:00:00])
+      site = insert(:site, members: [user])
+      insert(:goal, site: site, event_name: "goals_is_not_premium")
+
+      assert Plans.suggest_tier(user) == :growth
+    end
+
+    test "suggests Growth tier for a user who used the Stats API, but signed up before it was considered a premium feature" do
+      user = insert(:user, inserted_at: ~N[2023-10-25 10:00:00])
+      insert(:api_key, user: user)
+
+      assert Plans.suggest_tier(user) == :growth
+    end
+
+    test "suggests Business tier for a user who used the Revenue Goals, even when they signed up before Business tier release" do
+      user = insert(:user, inserted_at: ~N[2023-10-25 10:00:00])
+      site = insert(:site, members: [user])
+      insert(:goal, site: site, currency: :USD, event_name: "Purchase")
+
+      assert Plans.suggest_tier(user) == :business
+    end
+  end
 end
diff --git a/test/plausible_web/live/choose_plan_test.exs b/test/plausible_web/live/choose_plan_test.exs
index f2c34a164..1c2e75058 100644
--- a/test/plausible_web/live/choose_plan_test.exs
+++ b/test/plausible_web/live/choose_plan_test.exs
@@ -19,13 +19,13 @@ defmodule PlausibleWeb.Live.ChoosePlanTest do
   @growth_plan_box "#growth-plan-box"
   @growth_price_tag_amount "#growth-price-tag-amount"
   @growth_price_tag_interval "#growth-price-tag-interval"
-  @growth_current_label "#{@growth_plan_box} #current-label"
+  @growth_highlight_pill "#{@growth_plan_box} #highlight-pill"
   @growth_checkout_button "#growth-checkout"
 
   @business_plan_box "#business-plan-box"
   @business_price_tag_amount "#business-price-tag-amount"
   @business_price_tag_interval "#business-price-tag-interval"
-  @business_current_label "#{@business_plan_box} #current-label"
+  @business_highlight_pill "#{@business_plan_box} #highlight-pill"
   @business_checkout_button "#business-checkout"
 
   @enterprise_plan_box "#enterprise-plan-box"
@@ -229,6 +229,26 @@ defmodule PlausibleWeb.Live.ChoosePlanTest do
       assert text_of_attr(find(doc, @growth_checkout_button), "onclick") =~
                "if (confirm(\"This plan does not support Custom Properties, which you are currently using. Please note that by subscribing to this plan you will lose access to this feature.\")) {Paddle.Checkout.open"
     end
+
+    test "recommends Growth tier when no premium features were used", %{conn: conn} do
+      {:ok, _lv, doc} = get_liveview(conn)
+
+      assert text_of_element(doc, @growth_plan_box) =~ "Recommended"
+      refute text_of_element(doc, @business_plan_box) =~ "Recommended"
+    end
+
+    test "recommends Business tier when Revenue Goals were used during trial", %{
+      conn: conn,
+      user: user
+    } do
+      site = insert(:site, members: [user])
+      insert(:goal, site: site, currency: :USD, event_name: "Purchase")
+
+      {:ok, _lv, doc} = get_liveview(conn)
+
+      assert text_of_element(doc, @business_plan_box) =~ "Recommended"
+      refute text_of_element(doc, @growth_plan_box) =~ "Recommended"
+    end
   end
 
   describe "for a user with a v4 growth subscription plan" do
@@ -318,7 +338,7 @@ defmodule PlausibleWeb.Live.ChoosePlanTest do
 
       assert class =~ "ring-2"
       assert class =~ "ring-indigo-600"
-      assert text_of_element(doc, @growth_current_label) == "Current"
+      assert text_of_element(doc, @growth_highlight_pill) == "Current"
     end
 
     test "checkout button text and click-disabling CSS classes are dynamic", %{conn: conn} do
@@ -379,7 +399,7 @@ defmodule PlausibleWeb.Live.ChoosePlanTest do
 
       assert class =~ "ring-2"
       assert class =~ "ring-indigo-600"
-      assert text_of_element(doc, @business_current_label) == "Current"
+      assert text_of_element(doc, @business_highlight_pill) == "Current"
     end
 
     test "checkout button text and click-disabling CSS classes are dynamic", %{conn: conn} do
@@ -568,16 +588,17 @@ defmodule PlausibleWeb.Live.ChoosePlanTest do
 
     test "currently owned tier is highlighted if stats are still unlocked", %{conn: conn} do
       {:ok, _lv, doc} = get_liveview(conn)
-      assert text_of_element(doc, @growth_current_label) == "Current"
+      assert text_of_element(doc, @growth_highlight_pill) == "Current"
     end
 
-    test "currently owned tier is not highlighted if stats are locked", %{conn: conn, user: user} do
+    test "highlights recommended tier", %{conn: conn, user: user} do
       user.subscription
       |> Subscription.changeset(%{next_bill_date: Timex.shift(Timex.now(), months: -2)})
       |> Repo.update()
 
       {:ok, _lv, doc} = get_liveview(conn)
-      refute element_exists?(doc, @growth_current_label)
+      assert text_of_element(doc, @growth_highlight_pill) == "Recommended"
+      refute text_of_element(doc, @business_highlight_pill) == "Recommended"
     end
   end
 
@@ -656,10 +677,20 @@ defmodule PlausibleWeb.Live.ChoosePlanTest do
   describe "for a free_10k subscription" do
     setup [:create_user, :log_in, :subscribe_free_10k]
 
-    test "does not highlight any tier", %{conn: conn} do
+    test "recommends growth tier when no premium features used", %{conn: conn} do
       {:ok, _lv, doc} = get_liveview(conn)
-      refute element_exists?(doc, @growth_current_label)
-      refute element_exists?(doc, @business_current_label)
+      assert element_exists?(doc, @growth_highlight_pill)
+      refute element_exists?(doc, @business_highlight_pill)
+    end
+
+    test "recommends Business tier when premium features used", %{conn: conn, user: user} do
+      site = insert(:site, members: [user])
+      insert(:goal, currency: :USD, site: site, event_name: "Purchase")
+
+      {:ok, _lv, doc} = get_liveview(conn)
+
+      assert text_of_element(doc, @business_plan_box) =~ "Recommended"
+      refute text_of_element(doc, @growth_plan_box) =~ "Recommended"
     end
 
     test "renders Paddle upgrade buttons", %{conn: conn, user: user} do
diff --git a/test/workers/check_usage_test.exs b/test/workers/check_usage_test.exs
index c03843f3e..59605ccc1 100644
--- a/test/workers/check_usage_test.exs
+++ b/test/workers/check_usage_test.exs
@@ -166,7 +166,7 @@ defmodule Plausible.Workers.CheckUsageTest do
     })
 
     # Should find 2 visiors
-    assert html_body =~ ~s(Based on that we recommend you select the 100k/mo plan.)
+    assert html_body =~ ~s(Based on that we recommend you select a 100k/mo plan.)
   end
 
   describe "enterprise customers" do
diff --git a/test/workers/send_trial_notifications_test.exs b/test/workers/send_trial_notifications_test.exs
index 2c2a89ac3..f21302526 100644
--- a/test/workers/send_trial_notifications_test.exs
+++ b/test/workers/send_trial_notifications_test.exs
@@ -147,56 +147,56 @@ defmodule Plausible.Workers.SendTrialNotificationsTest do
       user = insert(:user)
 
       email = PlausibleWeb.Email.trial_upgrade_email(user, "today", {9_000, 0})
-      assert email.html_body =~ "we recommend you select the 10k/mo plan."
+      assert email.html_body =~ "we recommend you select a 10k/mo plan."
     end
 
     test "suggests 100k/mo plan" do
       user = insert(:user)
 
       email = PlausibleWeb.Email.trial_upgrade_email(user, "today", {90_000, 0})
-      assert email.html_body =~ "we recommend you select the 100k/mo plan."
+      assert email.html_body =~ "we recommend you select a 100k/mo plan."
     end
 
     test "suggests 200k/mo plan" do
       user = insert(:user)
 
       email = PlausibleWeb.Email.trial_upgrade_email(user, "today", {180_000, 0})
-      assert email.html_body =~ "we recommend you select the 200k/mo plan."
+      assert email.html_body =~ "we recommend you select a 200k/mo plan."
     end
 
     test "suggests 500k/mo plan" do
       user = insert(:user)
 
       email = PlausibleWeb.Email.trial_upgrade_email(user, "today", {450_000, 0})
-      assert email.html_body =~ "we recommend you select the 500k/mo plan."
+      assert email.html_body =~ "we recommend you select a 500k/mo plan."
     end
 
     test "suggests 1m/mo plan" do
       user = insert(:user)
 
       email = PlausibleWeb.Email.trial_upgrade_email(user, "today", {900_000, 0})
-      assert email.html_body =~ "we recommend you select the 1M/mo plan."
+      assert email.html_body =~ "we recommend you select a 1M/mo plan."
     end
 
     test "suggests 2m/mo plan" do
       user = insert(:user)
 
       email = PlausibleWeb.Email.trial_upgrade_email(user, "today", {1_800_000, 0})
-      assert email.html_body =~ "we recommend you select the 2M/mo plan."
+      assert email.html_body =~ "we recommend you select a 2M/mo plan."
     end
 
     test "suggests 5m/mo plan" do
       user = insert(:user)
 
       email = PlausibleWeb.Email.trial_upgrade_email(user, "today", {4_500_000, 0})
-      assert email.html_body =~ "we recommend you select the 5M/mo plan."
+      assert email.html_body =~ "we recommend you select a 5M/mo plan."
     end
 
     test "suggests 10m/mo plan" do
       user = insert(:user)
 
       email = PlausibleWeb.Email.trial_upgrade_email(user, "today", {9_000_000, 0})
-      assert email.html_body =~ "we recommend you select the 10M/mo plan."
+      assert email.html_body =~ "we recommend you select a 10M/mo plan."
     end
 
     test "does not suggest a plan above that" do