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### Why Plausible?
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### Why Plausible?
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Here's what makes Plausible a great Google Analytics alternative and why we're trusted by 2,000+ paying subscribers to deliver their website and business insights:
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- **Clutter Free**: Plausible Analytics provides [simple web analytics](https://plausible.io/simple-web-analytics) and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page. No training necessary.
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- **Clutter Free**: Plausible Analytics provides [simple web analytics](https://plausible.io/simple-web-analytics) and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page. No training necessary.
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- **GDPR/CCPA/PECR compliant**: Measure traffic, not individuals. No personal data or IP addresses are ever stored in our database. We don't use cookies or any other persistent idenfitiers. [Read more about our data policy](https://plausible.io/data-policy)
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- **GDPR/CCPA/PECR compliant**: Measure traffic, not individuals. No personal data or IP addresses are ever stored in our database. We don't use cookies or any other persistent idenfitiers. [Read more about our data policy](https://plausible.io/data-policy)
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- **Lightweight**: Plausible Analytics works by loading a script on your website, like Google Analytics. Our script is [45x smaller](https://plausible.io/lightweight-web-analytics), making your website quicker to load.
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- **Lightweight**: Plausible Analytics works by loading a script on your website, like Google Analytics. Our script is [45x smaller](https://plausible.io/lightweight-web-analytics), making your website quicker to load.
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