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# Plausible Analytics
<p align="center">
<a href="https://plausible.io/">
<img src="https://raw.githubusercontent.com/plausible/docs/master/static/img/plausible-analytics-icon-top.png" width="140px" alt="Plausible Analytics" />
</a>
</p>
<p align="center">
<a href="https://plausible.io/simple-web-analytics">Simple Metrics</a> |
<a href="https://plausible.io/lightweight-web-analytics">Lightweight Script</a> |
<a href="https://plausible.io/privacy-focused-web-analytics">Privacy Focused</a> |
<a href="https://plausible.io/open-source-website-analytics">Open Source</a> |
<a href="https://plausible.io/docs">Docs</a> |
<a href="https://github.com/plausible/analytics/blob/master/CONTRIBUTING.md">Contributing</a> |
<a href="https://twitter.com/plausiblehq">Twitter</a> |
<a href="https://fosstodon.org/@plausible">Mastodon</a>
<br /><br />
</p>
[Plausible Analytics](https://plausible.io/) is a simple, lightweight (< 1 KB), open-source and privacy-friendly alternative to Google Analytics. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. You can self-host Plausible or have us run it for you in the Cloud. Here's [the live demo of our own website stats](https://plausible.io/plausible.io). Made and hosted in the EU 🇪🇺
We are dedicated to making web analytics more privacy-friendly. Our mission is to reduce corporate surveillance by providing an alternative web analytics tool which doesn’t come from the AdTech world. The full-time team consists of Uku Taht and Marko Saric. We are completely independent, self-funded and bootstrapped.
![](https://docs.plausible.io/img/plausible-analytics.png)
### Why Plausible?
## Why Plausible?
Here's what makes Plausible a great Google Analytics alternative and why we're trusted by thousands of paying subscribers to deliver their website and business insights:
@ -21,7 +38,7 @@ Here's what makes Plausible a great Google Analytics alternative and why we're t
Interested to learn more? [Read more on our website](https://plausible.io), learn more about the team and the goals of the project on [our about page](https://plausible.io/about) or explore [the documentation](https://plausible.io/docs).
### Why is Plausible Analytics Cloud not free like Google Analytics?
## Why is Plausible Analytics Cloud not free like Google Analytics?
Plausible Analytics is an independently owned and actively developed project. To keep the project development going, to stay in business, to continue putting effort into building a better product and to cover our costs, we need to charge a fee.
@ -31,11 +48,15 @@ Plausible has no part in that business model. No personal data is being collecte
We choose the subscription business model rather than the business model of surveillance capitalism. See reasons why we believe you should [stop using Google Analytics on your website](https://plausible.io/blog/remove-google-analytics).
## Getting started with Plausible
The easiest way to get started with Plausible is with [our official managed service in the Cloud](https://plausible.io/#pricing). It takes 2 minutes to start counting your stats with a worldwide CDN, high availability, backups, security and maintenance all done for you by us.
Our managed hosting can save a substantial amount of developer time and resources. For most sites this ends up being the best value option and the revenue goes to funding the maintenance and further development of Plausible. So you’ll be supporting open source software and getting a great service!
### Can Plausible Analytics be self-hosted?
Yes, Plausible is fully [open source web analytics](https://plausible.io/open-source-website-analytics).
We have a free as in beer [Plausible Analytics Self-Hosted](https://plausible.io/self-hosted-web-analytics) solution. It’s exactly the same product as our Cloud solution with a less frequent release schedule (think of it as a long term support release).
Plausible is fully [open source web analytics](https://plausible.io/open-source-website-analytics) and we have a free as in beer [Plausible Analytics Self-Hosted](https://plausible.io/self-hosted-web-analytics) solution. It’s exactly the same product as our Cloud solution with a less frequent release schedule (think of it as a long term support release).
Bug fixes and new features are released to the cloud version several times per week. Features are battle-tested in the cloud which allows us to fix any bugs before the general self-hosted release. Every six months we combine all the changes into a new self-hosted release.
@ -51,20 +72,28 @@ The main difference between the two is that the self-hosted version you have to
Interested in self-hosting Plausible on your server? Take a look at our [self-hosting installation instructions](https://plausible.io/docs/self-hosting).
### Sponsoring Plausible
Plausible Self-Hosted is a community supported project and there are no guarantees that you will get support from the creators of Plausible to troubleshoot your self-hosting issues. There is a [community supported forum](https://github.com/plausible/analytics/discussions/categories/self-hosted-support) where you can ask for help.
If you choose to self-host Plausible you can [become a sponsor](https://github.com/sponsors/plausible) which is a great way to give back to the community and to contribute to the long-term sustainability of the project. Simply put, we treat sponsors like paying customers which means you can receive guaranteed priority support.
### Technology
## Technology
Plausible Analytics is a standard Elixir/Phoenix application backed by a PostgreSQL database for general data and a Clickhouse
database for stats. On the frontend we use [TailwindCSS](https://tailwindcss.com/) for styling and React to make the dashboard interactive.
### Feedback & Roadmap
## Contributors
For anyone wishing to contribute to Plausible, we recommend taking a look at [our contributor guide](https://github.com/plausible/analytics/blob/master/CONTRIBUTING.md).
## Feedback & Roadmap
We welcome feedback from our community. We have a public roadmap driven by the features suggested by the community members. Take a look at our [feedback board](https://plausible.io/feedback) and our [public roadmap](https://plausible.io/roadmap) directly here on GitHub. Please let us know if you have any requests and vote on open issues so we can better prioritize.
### License
To stay up to date with all the latest news and product updates, make sure to follow us on [Twitter](https://twitter.com/plausiblehq) or [Mastodon](https://fosstodon.org/@plausible).
## License
Plausible is open-source under the GNU Affero General Public License Version 3 (AGPLv3) or any later version. You can [find it here](https://github.com/plausible/analytics/blob/master/LICENSE.md).