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Interested to learn more? [Read more on our website](https://plausible.io), learn more about the team and the goals of the project on [our about page](https://plausible.io/about) or explore [the documentation](https://docs.plausible.io).
### Can Plausible Analytics be self-hosted?
Yes, Plausible is fully [open source web analytics](https://plausible.io/open-source-website-analytics). We have a free as in beer Plausible Analytics Self-Hosted solution. Its exactly the same product as our Cloud solution, only the self-hosted version you have to install, host and manage yourself on your own server. Take a look at our [self-hosting installation instructions](https://docs.plausible.io/self-hosting).
### Why is Plausible Analytics Cloud not free like Google Analytics?
Plausible Analytics is an independently owned and actively developed project. To keep the project development going, to stay in business, to continue putting effort into building a better product and to cover our costs, we need to charge a fee.
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We choose the subscription business model rather than the business model of surveillance capitalism. See reasons why we believe you should [stop using Google Analytics on your website](https://plausible.io/blog/remove-google-analytics).
### Can Plausible Analytics be self-hosted?
Yes, Plausible is fully [open source web analytics](https://plausible.io/open-source-website-analytics).
We have a free as in beer [Plausible Analytics Self-Hosted](https://plausible.io/self-hosted-web-analytics) solution. Its exactly the same product as our Cloud solution with a less frequent release schedule, which you have to install, host and manage yourself on your own infrastrucutre. Take a look at our [self-hosting installation instructions](https://docs.plausible.io/self-hosting).
Plausible Self-Hosted is [a community supported project](https://plausible.discourse.group/) and there are no guarantees that you will get support from the creators of Plausible to troubleshoot your self-hosting issues. But if you [become a sponsor](https://github.com/sponsors/plausible), you can [reach out to us](https://plausible.io/contact) and get equal support to all the other paying customers.
### Technology
Plausible Analytics is a standard Elixir/Phoenix application backed by a PostgreSQL database for general data and a Clickhouse