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Simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics.
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README.md

Plausible Insights

Plausible is a simple, lightweight web analytics service that provides the most important traffic stats without intruding on your visitors' privacy. It collects unique visitors, referrers, top pages, countries, and device information using a lightweight script.

View live demo of our own analytics

Why Plausible?

  • Clutter Free: Stop digging through complex reports to find what you’re looking for. Plausible presents the most important information to you on a single page.
  • Anonymous: Measure traffic, not individuals. No personal data or IP addresses are ever stored in our database. Read more about our data policy
  • Lightweight: Plausible works by loading a script on your website, like Google Analytics. Our script is 14x smaller, making your website quicker to load.
  • Email reports: Keep an eye on your traffic with a weekly email report including pageviews, visitor numbers, top pages and top referrers for the week.
  • Search keywords: Integrate your dashboard with Google Search Console to get the most accurate reporting on your search keywords.
  • SPA support: Plausible is built with modern web frameworks in mind and it works automatically with any pushState based router on the frontend.

Interested? Read more on our website

Can Plausible be self-hosted?

At the moment we don't provide support for easily self-hosting the code. Currently, the purpose of keeping the code open-source is to be transparent with the community about how we collect and process data.

Technology

Plausible is a standard Elixir/Phoenix application backed by a PostgreSQL database. On the frontend we use TailwindCSS for styling and some vanilla Javascript for interactive bits.

Feedback & Roadmap

We have a feedback board and a public roadmap. Please let us know if you have any requests and vote on open issues so we can better prioritize.

License

Plausible is open-source under the most permissive MIT license. There are no restrictions on redistributing, modifying or using this software for any reason.