diff --git a/README.md b/README.md
index 7d4cd76d..c9b7de75 100644
--- a/README.md
+++ b/README.md
@@ -1,13 +1,13 @@
 # Primer CSS
 
-[![NPM version](http://img.shields.io/npm/v/primer-css.svg)](https://www.npmjs.org/package/primer-css)
+[![npm version](http://img.shields.io/npm/v/primer-css.svg)](https://www.npmjs.org/package/primer-css)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
-Primer is the CSS framework that powers GitHub's front-end design. Primer CSS includes 23 packages that are grouped into 3 core meta-packages for easy install. Each package and meta-package is independently versioned and distributed via NPM, so it's easy to include all or part of Primer within your own project.
+Primer is the CSS framework that powers GitHub's front-end design. Primer CSS includes 23 packages that are grouped into 3 core meta-packages for easy install. Each package and meta-package is independently versioned and distributed via npm, so it's easy to include all or part of Primer within your own project.
 
 ## Packages
 
-The Primer CSS repo is managed as a monorepo that is composed of many NPM packages.
+The Primer CSS repo is managed as a monorepo that is composed of many npm packages.
 
 ### Core Packages
 
@@ -38,7 +38,7 @@ You can also import specific portions of the module by importing those partials
 
 ## Build
 
-For a compiled **CSS** version of this module, a NPM script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the NPM package.
+For a compiled **CSS** version of this module, a npm script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the npm package.
 
 ```
 $ npm run build
diff --git a/package.json b/package.json
index 7ba2e4d5..3f82ccbd 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "primer-css",
-  "description": "Primer is the CSS framework that powers GitHub's front-end design. Primer-css includes 23 packages that are grouped into 3 core meta-packages for easy install. Each package and meta-package is independently versioned and distributed via NPM, so it's easy to include all or part of Primer within your own project.",
+  "description": "Primer is the CSS framework that powers GitHub's front-end design. Primer-css includes 23 packages that are grouped into 3 core meta-packages for easy install. Each package and meta-package is independently versioned and distributed via npm, so it's easy to include all or part of Primer within your own project.",
   "homepage": "http://primercss.io/",
   "author": "GitHub, Inc.",
   "license": "MIT",
diff --git a/packages/README.md b/packages/README.md
index 7dd77f07..4b22c246 100644
--- a/packages/README.md
+++ b/packages/README.md
@@ -1,3 +1,3 @@
 # Primer modules
 
-Primer CSS is monorepo composed of 23 packages which can be installed altogether or individually via NPM. We group our packages into 3 meta-packages which you can install individually: [primer-core](primer-core), [primer-product](primer-product), and [primer-marketing](primer-marketing). Install [primer-css](primer-css) if you want to install all 23 packages.
+Primer CSS is monorepo composed of 23 packages which can be installed altogether or individually via npm. We group our packages into 3 meta-packages which you can install individually: [primer-core](primer-core), [primer-product](primer-product), and [primer-marketing](primer-marketing). Install [primer-css](primer-css) if you want to install all 23 packages.
diff --git a/packages/primer-alerts/README.md b/packages/primer-alerts/README.md
index 350bc4de..a2688aa8 100644
--- a/packages/primer-alerts/README.md
+++ b/packages/primer-alerts/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Alerts
 
-[![NPM version](http://img.shields.io/npm/v/primer-alerts.svg)](https://www.npmjs.org/package/primer-alerts)
+[![npm version](http://img.shields.io/npm/v/primer-alerts.svg)](https://www.npmjs.org/package/primer-alerts)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Flash messages, or alerts, inform users of successful or pending actions. Use them sparingly. Don’t show more than one at a time.
diff --git a/packages/primer-avatars/README.md b/packages/primer-avatars/README.md
index fda4d684..d818dbca 100644
--- a/packages/primer-avatars/README.md
+++ b/packages/primer-avatars/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Avatars
 
-[![NPM version](http://img.shields.io/npm/v/primer-avatars.svg)](https://www.npmjs.org/package/primer-avatars)
+[![npm version](http://img.shields.io/npm/v/primer-avatars.svg)](https://www.npmjs.org/package/primer-avatars)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Avatars are images that users can set as their profile picture. On GitHub, they’re always going to be rounded squares. They can be custom photos, uploaded by users, or generated as Identicons as a placeholder.
diff --git a/packages/primer-base/README.md b/packages/primer-base/README.md
index 0d4347ec..2288512d 100644
--- a/packages/primer-base/README.md
+++ b/packages/primer-base/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Base
 
-[![NPM version](http://img.shields.io/npm/v/primer-base.svg)](https://www.npmjs.org/package/primer-base)
+[![npm version](http://img.shields.io/npm/v/primer-base.svg)](https://www.npmjs.org/package/primer-base)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > GitHub's CSS to reset the browsers default styles. Built on top of normalize.css
diff --git a/packages/primer-blankslate/README.md b/packages/primer-blankslate/README.md
index 82b499cc..d8bfaea7 100644
--- a/packages/primer-blankslate/README.md
+++ b/packages/primer-blankslate/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Blankslate
 
-[![NPM version](http://img.shields.io/npm/v/primer-blankslate.svg)](https://www.npmjs.org/package/primer-blankslate)
+[![npm version](http://img.shields.io/npm/v/primer-blankslate.svg)](https://www.npmjs.org/package/primer-blankslate)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Blankslates are for when there is a lack of content within a page or section. Use them as placeholders to tell users why something isn’t there. Be sure to provide an action to add content as well.
diff --git a/packages/primer-box/README.md b/packages/primer-box/README.md
index 9b940510..40bcb811 100644
--- a/packages/primer-box/README.md
+++ b/packages/primer-box/README.md
@@ -1,6 +1,6 @@
 # Primer CSS box
 
-[![NPM version](http://img.shields.io/npm/v/primer-box.svg)](https://www.npmjs.org/package/primer-box)
+[![npm version](http://img.shields.io/npm/v/primer-box.svg)](https://www.npmjs.org/package/primer-box)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Box is a module for creating rounded-corner boxes with a white background and gray borders. Box has optional element styles for headers, lists, and footers.
diff --git a/packages/primer-breadcrumb/README.md b/packages/primer-breadcrumb/README.md
index 49642f25..05634661 100644
--- a/packages/primer-breadcrumb/README.md
+++ b/packages/primer-breadcrumb/README.md
@@ -1,6 +1,6 @@
 # Primer Marketing CSS Breadcrumb Navigation
 
-[![NPM version](http://img.shields.io/npm/v/primer-breadcrumb.svg)](https://www.npmjs.org/package/primer-breadcrumb)
+[![npm version](http://img.shields.io/npm/v/primer-breadcrumb.svg)](https://www.npmjs.org/package/primer-breadcrumb)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Breadcrumb navigation for GitHub's marketing pages with parents / grandparents.
diff --git a/packages/primer-buttons/README.md b/packages/primer-buttons/README.md
index ee1d374b..f14e0f21 100644
--- a/packages/primer-buttons/README.md
+++ b/packages/primer-buttons/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Buttons
 
-[![NPM version](http://img.shields.io/npm/v/primer-buttons.svg)](https://www.npmjs.org/package/primer-buttons)
+[![npm version](http://img.shields.io/npm/v/primer-buttons.svg)](https://www.npmjs.org/package/primer-buttons)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Buttons are used for actions, like in forms, while textual hyperlinks are used for destinations, or moving from one page to another.
diff --git a/packages/primer-cards/README.md b/packages/primer-cards/README.md
index aa4c2acd..1cdc843e 100644
--- a/packages/primer-cards/README.md
+++ b/packages/primer-cards/README.md
@@ -1,6 +1,6 @@
 # Primer Marketing CSS Cards
 
-[![NPM version](http://img.shields.io/npm/v/primer-cards.svg)](https://www.npmjs.org/package/primer-cards)
+[![npm version](http://img.shields.io/npm/v/primer-cards.svg)](https://www.npmjs.org/package/primer-cards)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Card-like containers to group semantically related content together on marketing websites at GitHub.
diff --git a/packages/primer-core/README.md b/packages/primer-core/README.md
index 63414750..238e3c11 100644
--- a/packages/primer-core/README.md
+++ b/packages/primer-core/README.md
@@ -1,11 +1,11 @@
 # Primer Core
 
-[![NPM version](http://img.shields.io/npm/v/primer-core.svg)](https://www.npmjs.org/package/primer-core)
+[![npm version](http://img.shields.io/npm/v/primer-core.svg)](https://www.npmjs.org/package/primer-core)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Primer core is one of 3 meta-packages that belong to the Primer CSS framework. Primer core contains packages that are shared between GitHub product and marketing websites.
 
-This repository is a compilation of [several CSS packages](https://github.com/primer/primer-css). You can break it down into smaller sections using NPM.
+This repository is a compilation of [several CSS packages](https://github.com/primer/primer-css). You can break it down into smaller sections using npm.
 
 ## Install
 
@@ -27,7 +27,7 @@ You can also import specific portions of the module by importing those partials
 
 ## Build
 
-For a compiled **CSS** version of this module, an NPM script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the NPM package.
+For a compiled **CSS** version of this module, an npm script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the npm package.
 
 ```
 $ npm run build
diff --git a/packages/primer-css/README.md b/packages/primer-css/README.md
index 315c6a82..3af90c93 100644
--- a/packages/primer-css/README.md
+++ b/packages/primer-css/README.md
@@ -1,9 +1,9 @@
 # Primer CSS
 
-[![NPM version](http://img.shields.io/npm/v/primer-css.svg)](https://www.npmjs.org/package/primer-css)
+[![npm version](http://img.shields.io/npm/v/primer-css.svg)](https://www.npmjs.org/package/primer-css)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
-> Primer is the CSS framework that powers GitHub's front-end design. Primer CSS includes 23 packages that are grouped into 3 core meta-packages for easy install. Each package and meta-package is independently versioned and distributed via NPM, so it's easy to include all or part of Primer within your own project.
+> Primer is the CSS framework that powers GitHub's front-end design. Primer CSS includes 23 packages that are grouped into 3 core meta-packages for easy install. Each package and meta-package is independently versioned and distributed via npm, so it's easy to include all or part of Primer within your own project.
 
 This repository is a compilation of [several CSS modules](https://github.com/primer).
 
@@ -27,7 +27,7 @@ You can also import specific portions of the module by importing those partials
 
 ## Build
 
-For a compiled **CSS** version of this module, a NPM script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the NPM package.
+For a compiled **CSS** version of this module, a npm script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the npm package.
 
 ```
 $ npm run build
diff --git a/packages/primer-css/package.json b/packages/primer-css/package.json
index 4cd021d2..d6e2f612 100644
--- a/packages/primer-css/package.json
+++ b/packages/primer-css/package.json
@@ -1,7 +1,7 @@
 {
   "version": "7.0.0-6",
   "name": "primer-css",
-  "description": "Primer is the CSS framework that powers GitHub's front-end design. Primer-css includes 23 packages that are grouped into 3 core meta-packages for easy install. Each package and meta-package is independently versioned and distributed via NPM, so it's easy to include all or part of Primer within your own project.",
+  "description": "Primer is the CSS framework that powers GitHub's front-end design. Primer-css includes 23 packages that are grouped into 3 core meta-packages for easy install. Each package and meta-package is independently versioned and distributed via npm, so it's easy to include all or part of Primer within your own project.",
   "homepage": "http://primercss.io/",
   "author": "GitHub, Inc.",
   "license": "MIT",
diff --git a/packages/primer-forms/README.md b/packages/primer-forms/README.md
index 7ccc51db..8ff8b153 100644
--- a/packages/primer-forms/README.md
+++ b/packages/primer-forms/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Forms
 
-[![NPM version](http://img.shields.io/npm/v/primer-forms.svg)](https://www.npmjs.org/package/primer-forms)
+[![npm version](http://img.shields.io/npm/v/primer-forms.svg)](https://www.npmjs.org/package/primer-forms)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Style individual form controls and utilize common layouts.
diff --git a/packages/primer-labels/README.md b/packages/primer-labels/README.md
index 9213ee75..6b1a61cb 100644
--- a/packages/primer-labels/README.md
+++ b/packages/primer-labels/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Labels
 
-[![NPM version](http://img.shields.io/npm/v/primer-labels.svg)](https://www.npmjs.org/package/primer-labels)
+[![npm version](http://img.shields.io/npm/v/primer-labels.svg)](https://www.npmjs.org/package/primer-labels)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Labels add metadata or indicate status of items and navigational elements.
diff --git a/packages/primer-layout/README.md b/packages/primer-layout/README.md
index 18de31c1..b4f23b05 100644
--- a/packages/primer-layout/README.md
+++ b/packages/primer-layout/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Layout
 
-[![NPM version](http://img.shields.io/npm/v/primer-layout.svg)](https://www.npmjs.org/package/primer-layout)
+[![npm version](http://img.shields.io/npm/v/primer-layout.svg)](https://www.npmjs.org/package/primer-layout)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Primer’s layout includes basic page containers and a single-tiered, fraction-based grid system. That sounds more complicated than it really is though—it’s just containers, rows, and columns.
diff --git a/packages/primer-markdown/README.md b/packages/primer-markdown/README.md
index c24d5fe7..b28cc080 100644
--- a/packages/primer-markdown/README.md
+++ b/packages/primer-markdown/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Markdown
 
-[![NPM version](http://img.shields.io/npm/v/primer-markdown.svg)](https://www.npmjs.org/package/primer-markdown)
+[![npm version](http://img.shields.io/npm/v/primer-markdown.svg)](https://www.npmjs.org/package/primer-markdown)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Stylesheets for rendering GitHub Flavored Markdown and syntax highlighted code snippets.
diff --git a/packages/primer-marketing-support/README.md b/packages/primer-marketing-support/README.md
index 9d9e18da..f04feac0 100644
--- a/packages/primer-marketing-support/README.md
+++ b/packages/primer-marketing-support/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Marketing Support
 
-[![NPM version](http://img.shields.io/npm/v/primer-marketing-support.svg)](https://www.npmjs.org/package/primer-marketing-support)
+[![npm version](http://img.shields.io/npm/v/primer-marketing-support.svg)](https://www.npmjs.org/package/primer-marketing-support)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Support files are Sass variables, mixins, and functions that we import into different bases for use across components, objects, and utilities. Sharing these common properties across GitHub sites helps us to keep our styles more consistent.
diff --git a/packages/primer-marketing-type/README.md b/packages/primer-marketing-type/README.md
index 15823bf6..48d63c58 100644
--- a/packages/primer-marketing-type/README.md
+++ b/packages/primer-marketing-type/README.md
@@ -1,6 +1,6 @@
 # Primer Marketing CSS Typography
 
-[![NPM version](http://img.shields.io/npm/v/primer-marketing-type.svg)](https://www.npmjs.org/package/primer-marketing-type)
+[![npm version](http://img.shields.io/npm/v/primer-marketing-type.svg)](https://www.npmjs.org/package/primer-marketing-type)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Flash messages, or alerts, inform users of successful or pending actions. Use them sparingly. Don’t show more than one at a time.
diff --git a/packages/primer-marketing-utilities/README.md b/packages/primer-marketing-utilities/README.md
index cd22bce4..16e247a3 100644
--- a/packages/primer-marketing-utilities/README.md
+++ b/packages/primer-marketing-utilities/README.md
@@ -1,6 +1,6 @@
 # Primer Marketing CSS Utilities
 
-[![NPM version](http://img.shields.io/npm/v/primer-marketing-utilities.svg)](https://www.npmjs.org/package/primer-marketing-utilities)
+[![npm version](http://img.shields.io/npm/v/primer-marketing-utilities.svg)](https://www.npmjs.org/package/primer-marketing-utilities)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 This repository is a module of the full [primer-marketing-css][primer-marketing-css] repository.
diff --git a/packages/primer-marketing/README.md b/packages/primer-marketing/README.md
index 17d65645..0a7499b3 100755
--- a/packages/primer-marketing/README.md
+++ b/packages/primer-marketing/README.md
@@ -1,11 +1,11 @@
 # Primer marketing
 
-[![NPM version](http://img.shields.io/npm/v/primer-marketing.svg)](https://www.npmjs.org/package/primer-marketing)
+[![npm version](http://img.shields.io/npm/v/primer-marketing.svg)](https://www.npmjs.org/package/primer-marketing)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Primer marketing is one of 3 meta-packages that belong to the Primer CSS framework. Primer marketing contains packages that are used on GitHub marketing websites.
 
-This repository is a compilation of [several CSS packages](https://github.com/primer/primer-css). You can break it down into smaller sections using NPM.
+This repository is a compilation of [several CSS packages](https://github.com/primer/primer-css). You can break it down into smaller sections using npm.
 
 ## Install
 
@@ -27,7 +27,7 @@ You can also import specific portions of the module by importing those partials
 
 ## Build
 
-For a compiled **css** version of this module, a NPM script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the NPM package.
+For a compiled **css** version of this module, a npm script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the npm package.
 
 ```
 $ npm run build
diff --git a/packages/primer-navigation/README.md b/packages/primer-navigation/README.md
index c6ff93a4..6f951d31 100644
--- a/packages/primer-navigation/README.md
+++ b/packages/primer-navigation/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Navigation
 
-[![NPM version](http://img.shields.io/npm/v/primer-navigation.svg)](https://www.npmjs.org/package/primer-navigation)
+[![npm version](http://img.shields.io/npm/v/primer-navigation.svg)](https://www.npmjs.org/package/primer-navigation)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Primer comes with several navigation components. Some were designed with singular purposes, while others were design to be more flexible and appear quite frequently.
diff --git a/packages/primer-page-headers/README.md b/packages/primer-page-headers/README.md
index ee926b69..89d24bd8 100644
--- a/packages/primer-page-headers/README.md
+++ b/packages/primer-page-headers/README.md
@@ -1,6 +1,6 @@
 # Primer Marketing CSS Page Headers
 
-[![NPM version](http://img.shields.io/npm/v/primer-page-headers.svg)](https://www.npmjs.org/package/primer-page-headers)
+[![npm version](http://img.shields.io/npm/v/primer-page-headers.svg)](https://www.npmjs.org/package/primer-page-headers)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Jumbotrons, heroes, and featured content sections for marketing websites at GitHub.
diff --git a/packages/primer-page-sections/README.md b/packages/primer-page-sections/README.md
index 796e5640..7d7fcee5 100644
--- a/packages/primer-page-sections/README.md
+++ b/packages/primer-page-sections/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Page Sections
 
-[![NPM version](http://img.shields.io/npm/v/primer-page-sections.svg)](https://www.npmjs.org/package/primer-page-sections)
+[![npm version](http://img.shields.io/npm/v/primer-page-sections.svg)](https://www.npmjs.org/package/primer-page-sections)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Flash messages, or alerts, inform users of successful or pending actions. Use them sparingly. Don’t show more than one at a time.
diff --git a/packages/primer-product/README.md b/packages/primer-product/README.md
index bad57959..9d3495fe 100644
--- a/packages/primer-product/README.md
+++ b/packages/primer-product/README.md
@@ -1,11 +1,11 @@
 # Primer product
 
-[![NPM version](http://img.shields.io/npm/v/primer-product.svg)](https://www.npmjs.org/package/primer-product)
+[![npm version](http://img.shields.io/npm/v/primer-product.svg)](https://www.npmjs.org/package/primer-product)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Primer product is one of 3 meta-packages that belong to the Primer CSS framework. Primer product contains packages that are used on GitHub product websites.
 
-This repository is a compilation of [several CSS packages](https://github.com/primer/primer-css). You can break it down into smaller sections using NPM.
+This repository is a compilation of [several CSS packages](https://github.com/primer/primer-css). You can break it down into smaller sections using npm.
 
 ## Install
 
@@ -27,7 +27,7 @@ You can also import specific portions of the module by importing those partials
 
 ## Build
 
-For a compiled **CSS** version of this module, a NPM script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the NPM package.
+For a compiled **CSS** version of this module, a npm script is included that will output a CSS version to `build/build.css` The built CSS file is also included in the npm package.
 
 ```
 $ npm run build
diff --git a/packages/primer-support/README.md b/packages/primer-support/README.md
index 9e192b78..6aa88a80 100644
--- a/packages/primer-support/README.md
+++ b/packages/primer-support/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Support
 
-[![NPM version](http://img.shields.io/npm/v/primer-support.svg)](https://www.npmjs.org/package/primer-support)
+[![npm version](http://img.shields.io/npm/v/primer-support.svg)](https://www.npmjs.org/package/primer-support)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Support files are Sass variables, mixins, and functions that we import into different bases for use across components, objects, and utilities. Sharing these common properties across GitHub sites helps us to keep our styles more consistent.
diff --git a/packages/primer-table-object/README.md b/packages/primer-table-object/README.md
index 4e389135..43d5996c 100644
--- a/packages/primer-table-object/README.md
+++ b/packages/primer-table-object/README.md
@@ -1,6 +1,6 @@
 # Primer CSS table object
 
-[![NPM version](http://img.shields.io/npm/v/primer-table-object.svg)](https://www.npmjs.org/package/primer-table-object)
+[![npm version](http://img.shields.io/npm/v/primer-table-object.svg)](https://www.npmjs.org/package/primer-table-object)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Table object is a module for creating dynamically resizable elements that always sit on the same horizontal line (e.g., they never break to a new line). Using table styles in our CSS means it’s cross browser friendly back to at least IE9.
diff --git a/packages/primer-tables/README.md b/packages/primer-tables/README.md
index 92c41fc3..c1a990e4 100644
--- a/packages/primer-tables/README.md
+++ b/packages/primer-tables/README.md
@@ -1,6 +1,6 @@
 # Primer Marketing CSS Tables
 
-[![NPM version](http://img.shields.io/npm/v/primer-tables.svg)](https://www.npmjs.org/package/primer-tables)
+[![npm version](http://img.shields.io/npm/v/primer-tables.svg)](https://www.npmjs.org/package/primer-tables)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Styles to display tabular data for marketing websites at GitHub.
diff --git a/packages/primer-tooltips/README.md b/packages/primer-tooltips/README.md
index 543afb14..148c532f 100644
--- a/packages/primer-tooltips/README.md
+++ b/packages/primer-tooltips/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Tooltips
 
-[![NPM version](http://img.shields.io/npm/v/primer-tooltips.svg)](https://www.npmjs.org/package/primer-tooltips)
+[![npm version](http://img.shields.io/npm/v/primer-tooltips.svg)](https://www.npmjs.org/package/primer-tooltips)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > Add tooltips built entirely in CSS to nearly any element. Just add a few classes and an aria-label attribute.
diff --git a/packages/primer-truncate/README.md b/packages/primer-truncate/README.md
index 432a6bea..a679ce65 100644
--- a/packages/primer-truncate/README.md
+++ b/packages/primer-truncate/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Truncate
 
-[![NPM version](http://img.shields.io/npm/v/primer-truncate.svg)](https://www.npmjs.org/package/primer-truncate)
+[![npm version](http://img.shields.io/npm/v/primer-truncate.svg)](https://www.npmjs.org/package/primer-truncate)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > .css-truncate will shorten text with an ellipsis. The maximum width of the truncated text can be changed by overriding the max-width of the .css-truncate-target.
diff --git a/packages/primer-utilities/README.md b/packages/primer-utilities/README.md
index 024c3472..cb48019c 100644
--- a/packages/primer-utilities/README.md
+++ b/packages/primer-utilities/README.md
@@ -1,6 +1,6 @@
 # Primer CSS Utilities
 
-[![NPM version](http://img.shields.io/npm/v/primer-utilities.svg)](https://www.npmjs.org/package/primer-utilities)
+[![npm version](http://img.shields.io/npm/v/primer-utilities.svg)](https://www.npmjs.org/package/primer-utilities)
 [![Build Status](https://travis-ci.org/primer/primer-css.svg?branch=master)](https://travis-ci.org/primer/primer-css)
 
 > There are a handful of utilities in Primer for quick behaviors, floats, colors, alignment, and more.