diff --git a/package.json b/package.json
index 19adcf26f..daeef928c 100644
--- a/package.json
+++ b/package.json
@@ -3,6 +3,10 @@
   "productName": "Atom",
   "version": "1.63.0-dev",
   "description": "A hackable text editor for the 21st Century.",
+  "branding": {
+    "id": "pulsar",
+    "properName": "Pulsar"
+  },
   "main": "./src/main-process/main.js",
   "repository": {
     "type": "git",
diff --git a/src/atom-environment.js b/src/atom-environment.js
index ac7196437..207355e73 100644
--- a/src/atom-environment.js
+++ b/src/atom-environment.js
@@ -46,6 +46,7 @@ const TextEditorRegistry = require('./text-editor-registry');
 const AutoUpdateManager = require('./auto-update-manager');
 const StartupTime = require('./startup-time');
 const getReleaseChannel = require('./get-release-channel');
+const packagejson = require("../package.json");
 
 const stat = util.promisify(fs.stat);
 
@@ -219,6 +220,11 @@ class AtomEnvironment {
       commands: this.commands,
       stateStore: this.stateStore
     });
+    
+    this.branding = {
+      id: packagejson.branding.id,
+      properName: packagejson.branding.properName
+    };
 
     // Keep instances of HistoryManager in sync
     this.disposables.add(