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name-and-logo.md

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+# Name and Logo
+
+The Roc programming language is named after [a mythical bird](https://en.wikipedia.org/wiki/Roc_(mythology)).
+
+That’s why the logo is a bird. It’s specifically an *origami* bird as a homage
+to [Elm](https://elm-lang.org/)’s [tangram](https://en.wikipedia.org/wiki/Tangram)
+logo.
+
+Roc is a direct descendant of Elm. The languages are similar, but not the same.
+Origami likewise has similarities to tangrams, but they are not the same. 
+Both involve making a surprising variety of things 
+from simple primitives. [*Folds*](https://en.wikipedia.org/wiki/Fold_(higher-order_function)) 
+are also common in functional programming.
+
+The logo was made by tracing triangles onto a photo of a physical origami bird. 
+It’s made of triangles because triangles are a foundational primitive in 
+computer graphics.
+
+The name was chosen because it makes for a three-letter file extension, it means 
+something fantastical, and it has incredible potential for puns.
+
+# Different Ways to Spell Roc
+
+* Roc - traditional
+* roc - low-key
+* ROC - [YELLING](https://package.elm-lang.org/packages/elm/core/latest/String#toUpper)
+* Röc - [metal 🤘](https://en.wikipedia.org/wiki/Metal_umlaut)
+
+# Fun Facts
+
+Roc translates to 鹏 in Chinese, [which means](https://www.mdbg.net/chinese/dictionary?page=worddict&wdrst=0&wdqb=%E9%B9%8F) "a large fabulous bird."