diff --git a/README.md b/README.md
index 5e888dd..22e71f7 100644
--- a/README.md
+++ b/README.md
@@ -10,6 +10,22 @@ A command-line benchmarking tool.
![hyperfine](https://i.imgur.com/z19OYxE.gif)
+## Sponsors
+
+A special *thank you* goes to our biggest sponsor:
+
+
+
+
+ Continuous Benchmarking: Catch performance regressions in CI
+
+
+
+ Track the results of your hyperfine benchmarks over time with Bencher.
+
+ Detect and prevent performance regressions before they make it to production.
+
+
## Features
* Statistical analysis across multiple runs.
diff --git a/doc/sponsors.md b/doc/sponsors.md
new file mode 100644
index 0000000..d510867
--- /dev/null
+++ b/doc/sponsors.md
@@ -0,0 +1,12 @@
+## Sponsors
+
+`hyperfine` development is sponsored by many individuals and companies. Thank you very much!
+
+Please note, that being sponsored does not affect the individuality of the `hyperfine`
+project or affect the maintainers' actions in any way.
+We remain impartial and continue to assess pull requests solely on merit - the
+features added, bugs solved, and effect on the overall complexity of the code.
+No issue will have a different priority based on sponsorship status of the
+reporter.
+
+If you want to see our biggest sponsors, check the top of [`README.md`](../README.md#sponsors).
diff --git a/doc/sponsors/bencher_wordmark.svg b/doc/sponsors/bencher_wordmark.svg
new file mode 100644
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+++ b/doc/sponsors/bencher_wordmark.svg
@@ -0,0 +1,80 @@
+
+