diff --git a/CHANGELOG.md b/CHANGELOG.md
index 15cc3d7..dbd571b 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -6,6 +6,7 @@
   - Add `Ord`, `Generic`, `Data` and Aeson instances to `Slug`
   - Unicode normalize slugs using NFC
   - TODO(doc) Add `decodeSlug` and `encodeSlug`
+- Unicode normalize `routeUrl` (via `decodeSlug`)
 - Add default implementation based on Enum for `staticRoute`
 - Warn, without failing, on missing `staticAssets` during static generation
 - Helpers
diff --git a/src/Ema/Route/UrlStrategy.hs b/src/Ema/Route/UrlStrategy.hs
index 996f808..63eaec3 100644
--- a/src/Ema/Route/UrlStrategy.hs
+++ b/src/Ema/Route/UrlStrategy.hs
@@ -4,8 +4,9 @@
 module Ema.Route.UrlStrategy where
 
 import Data.Default (Default, def)
+import qualified Data.List.NonEmpty as NE
 import qualified Data.Text as T
-import Ema.Route.Slug (Slug (unSlug))
+import Ema.Route.Slug (Slug (unSlug), decodeSlug, encodeSlug)
 import System.FilePath (joinPath)
 
 data UrlStrategy
@@ -22,19 +23,19 @@ slugUrlWithStrategy :: UrlStrategy -> [Slug] -> Text
 slugUrlWithStrategy strat slugs =
   case strat of
     UrlStrategy_FolderOnly ->
-      "/" <> T.replace "index.html" "" (toText $ slugFileWithStrategy strat slugs)
+      "/" <> T.intercalate "/" (encodeSlug <$> slugs)
     UrlStrategy_HtmlOnlySansExt ->
-      -- FIXME: This should replace only at the end, not middle
-      let fp = toText (slugFileWithStrategy strat slugs)
-       in if
-              | "index.html" == fp ->
-                "/"
-              | "/index.html" `T.isSuffixOf` fp ->
-                "/" <> T.take (T.length fp - T.length "/index.html") fp
-              | ".html" `T.isSuffixOf` fp ->
-                "/" <> T.take (T.length fp - T.length ".html") fp
-              | otherwise ->
-                "/" <> fp
+      case nonEmpty slugs of
+        Nothing ->
+          "/"
+        Just (removeLastIf (decodeSlug "index") -> slugsWithoutIndex) ->
+          "/" <> T.intercalate "/" (encodeSlug <$> slugsWithoutIndex)
+  where
+    removeLastIf :: Eq a => a -> NonEmpty a -> [a]
+    removeLastIf x xs =
+      if NE.last xs == x
+        then NE.init xs
+        else toList xs
 
 slugFileWithStrategy :: UrlStrategy -> [Slug] -> FilePath
 slugFileWithStrategy strat slugs =
@@ -42,5 +43,5 @@ slugFileWithStrategy strat slugs =
     UrlStrategy_FolderOnly ->
       joinPath $ fmap (toString . unSlug) slugs <> ["index.html"]
     UrlStrategy_HtmlOnlySansExt ->
-      let (term :| (reverse -> parts)) = fromMaybe ("index" :| []) $ nonEmpty (reverse $ fmap unSlug slugs)
-       in joinPath $ fmap toString parts <> [toString term <> ".html"]
+      let (term :| (reverse -> parts)) = fromMaybe ("index" :| []) $ nonEmpty (reverse $ fmap (toString . unSlug) slugs)
+       in joinPath $ parts <> [term <> ".html"]