diff --git a/.changes/allow-updater-key-rotation.md b/.changes/allow-updater-key-rotation.md
new file mode 100644
index 000000000..5a2d10820
--- /dev/null
+++ b/.changes/allow-updater-key-rotation.md
@@ -0,0 +1,6 @@
+---
+"@tauri-apps/cli": patch:enhance
+"tauri-cli": patch:enhance
+---
+
+Allow rotating the updater private key.
diff --git a/.github/workflows/test-core.yml b/.github/workflows/test-core.yml
index 0d9bd59da..5ce515d8e 100644
--- a/.github/workflows/test-core.yml
+++ b/.github/workflows/test-core.yml
@@ -88,6 +88,7 @@ jobs:
           cargo update -p system-deps:6.1.2 --precise 6.1.1
           cargo update -p toml:0.7.8 --precise 0.7.3
           cargo update -p toml_edit:0.19.15 --precise 0.19.8
+          cargo update -p embed-resource --precise 2.3.0
           cargo update -p toml_datetime --precise 0.6.1
           cargo update -p serde_spanned --precise 0.6.1
           cargo update -p winnow --precise 0.4.1
@@ -100,7 +101,7 @@ jobs:
           cargo update -p is-terminal --precise 0.4.7
           cargo update -p colored --precise 2.0.2
           cargo update -p tempfile --precise 3.6.0
-          cargo update -p serde_with:3.3.0 --precise 3.0.0
+          cargo update -p serde_with:3.4.0 --precise 3.0.0
           cargo update -p tokio --precise 1.29.0
           cargo update -p flate2 --precise 1.0.26
           cargo update -p h2 --precise 0.3.20
diff --git a/core/tests/app-updater/tauri.conf.json b/core/tests/app-updater/tauri.conf.json
index 1de6eb67e..273e0e7fa 100644
--- a/core/tests/app-updater/tauri.conf.json
+++ b/core/tests/app-updater/tauri.conf.json
@@ -34,7 +34,7 @@
     "updater": {
       "active": true,
       "dialog": false,
-      "pubkey": "dW50cnVzdGVkIGNvbW1lbnQ6IG1pbmlzaWduIHB1YmxpYyBrZXk6IDE5QzMxNjYwNTM5OEUwNTgKUldSWTRKaFRZQmJER1h4d1ZMYVA3dnluSjdpN2RmMldJR09hUFFlZDY0SlFqckkvRUJhZDJVZXAK",
+      "pubkey": "dummy",
       "endpoints": ["http://localhost:3007"],
       "windows": {
         "installMode": "quiet"
diff --git a/core/tests/app-updater/tests/update.rs b/core/tests/app-updater/tests/update.rs
index dd3024367..a21821467 100644
--- a/core/tests/app-updater/tests/update.rs
+++ b/core/tests/app-updater/tests/update.rs
@@ -14,15 +14,30 @@ use std::{
 use serde::Serialize;
 
 const UPDATER_PRIVATE_KEY: &str = "dW50cnVzdGVkIGNvbW1lbnQ6IHJzaWduIGVuY3J5cHRlZCBzZWNyZXQga2V5ClJXUlRZMEl5YTBGV3JiTy9lRDZVd3NkL0RoQ1htZmExNDd3RmJaNmRMT1ZGVjczWTBKZ0FBQkFBQUFBQUFBQUFBQUlBQUFBQWdMekUzVkE4K0tWQ1hjeGt1Vkx2QnRUR3pzQjVuV0ZpM2czWXNkRm9hVUxrVnB6TUN3K1NheHJMREhQbUVWVFZRK3NIL1VsMDBHNW5ET1EzQno0UStSb21nRW4vZlpTaXIwZFh5ZmRlL1lSN0dKcHdyOUVPclVvdzFhVkxDVnZrbHM2T1o4Tk1NWEU9Cg==";
+// const UPDATER_PUBLIC_KEY: &str = "dW50cnVzdGVkIGNvbW1lbnQ6IG1pbmlzaWduIHB1YmxpYyBrZXk6IDE5QzMxNjYwNTM5OEUwNTgKUldSWTRKaFRZQmJER1h4d1ZMYVA3dnluSjdpN2RmMldJR09hUFFlZDY0SlFqckkvRUJhZDJVZXAK";
+
+const UPDATER_PRIVATE_KEY_NEXT: &str = "dW50cnVzdGVkIGNvbW1lbnQ6IHJzaWduIGVuY3J5cHRlZCBzZWNyZXQga2V5ClJXUlRZMEl5Vm1kaFhCeEh0N2svRy85djJQbmNGTnk3TUQ1emJRWTF3Y01INW9OZjJwSUFBQkFBQUFBQUFBQUFBQUlBQUFBQS9YRStJU1RjK1JmUS9QK0F3WmdaMFE0RmUrcVY1RXhkL0VaYVZEeTVDNHREWnE2Y21yTVZCcW0rM1lKOUVLd1p1MWVPVFN5WmZBZEUxYnVtT3BnWW93TDZZRnYra1FUblFXazBVempRUFZOTnFRSjdod05LMjhvK3M0VGhoR0V4YWkzWUpOQXBIcEU9Cg==";
+const UPDATER_PUBLIC_KEY_NEXT: &str = "dW50cnVzdGVkIGNvbW1lbnQ6IG1pbmlzaWduIHB1YmxpYyBrZXk6IDE3RjlEQzI0MjEzRTcxRkQKUldUOWNUNGhKTno1RjZtKzNZSjlFS3dadTFlT1RTeVpmQWRFMWJ1bU9wZ1lvd0w2WUZ2K2tRVG4K";
 
 #[derive(Serialize)]
 struct PackageConfig {
   version: &'static str,
 }
 
+#[derive(Serialize)]
+struct UpdaterConfig {
+  pubkey: &'static str,
+}
+
+#[derive(Serialize)]
+struct TauriConfig {
+  updater: UpdaterConfig,
+}
+
 #[derive(Serialize)]
 struct Config {
   package: PackageConfig,
+  tauri: TauriConfig,
 }
 
 #[derive(Serialize)]
@@ -57,6 +72,7 @@ fn get_cli_bin_path(cli_dir: &Path, debug: bool) -> Option<PathBuf> {
 fn build_app(
   cli_bin_path: &Path,
   cwd: &Path,
+  envs: Vec<(&str, &str)>,
   config: &Config,
   bundle_updater: bool,
   target: BundleTarget,
@@ -78,7 +94,7 @@ fn build_app(
     command.args(["--bundles", "msi", "nsis"]);
 
     command
-      .env("TAURI_PRIVATE_KEY", UPDATER_PRIVATE_KEY)
+      .envs(envs)
       .env("TAURI_KEY_PASSWORD", "")
       .args(["--bundles", "updater"]);
   } else {
@@ -197,12 +213,18 @@ fn update_app() {
 
   let mut config = Config {
     package: PackageConfig { version: "1.0.0" },
+    tauri: TauriConfig {
+      updater: UpdaterConfig {
+        pubkey: UPDATER_PUBLIC_KEY_NEXT,
+      },
+    },
   };
 
   // bundle app update
   build_app(
     &cli_bin_path,
     &manifest_dir,
+    vec![("TAURI_PRIVATE_KEY", UPDATER_PRIVATE_KEY_NEXT)],
     &config,
     true,
     Default::default(),
@@ -285,7 +307,14 @@ fn update_app() {
     config.package.version = "0.1.0";
 
     // bundle initial app version
-    build_app(&cli_bin_path, &manifest_dir, &config, false, bundle_target);
+    build_app(
+      &cli_bin_path,
+      &manifest_dir,
+      vec![("TAURI_PRIVATE_KEY", UPDATER_PRIVATE_KEY)],
+      &config,
+      false,
+      bundle_target,
+    );
 
     let mut binary_cmd = if cfg!(windows) {
       Command::new(root_dir.join("target/debug/app-updater.exe"))
diff --git a/tooling/cli/Cargo.lock b/tooling/cli/Cargo.lock
index 0ff20a1e0..946490191 100644
--- a/tooling/cli/Cargo.lock
+++ b/tooling/cli/Cargo.lock
@@ -2680,7 +2680,7 @@ dependencies = [
  "wasm-bindgen",
  "wasm-bindgen-futures",
  "web-sys",
- "winreg",
+ "winreg 0.50.0",
 ]
 
 [[package]]
@@ -3388,7 +3388,7 @@ dependencies = [
  "uuid",
  "walkdir",
  "windows-sys 0.48.0",
- "winreg",
+ "winreg 0.51.0",
  "zip",
 ]
 
@@ -4329,6 +4329,16 @@ dependencies = [
  "windows-sys 0.48.0",
 ]
 
+[[package]]
+name = "winreg"
+version = "0.51.0"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "937f3df7948156640f46aacef17a70db0de5917bda9c92b0f751f3a955b588fc"
+dependencies = [
+ "cfg-if",
+ "windows-sys 0.48.0",
+]
+
 [[package]]
 name = "xattr"
 version = "1.0.1"
diff --git a/tooling/cli/src/build.rs b/tooling/cli/src/build.rs
index cd51e802d..7cbfea4b8 100644
--- a/tooling/cli/src/build.rs
+++ b/tooling/cli/src/build.rs
@@ -320,9 +320,9 @@ pub fn command(mut options: Options, verbosity: u8) -> Result<()> {
           // sign our path from environment variables
           let (signature_path, signature) = sign_file(&secret_key, path)?;
           if signature.keynum() != public_key.keynum() {
-            return Err(anyhow::anyhow!(
-              "The updater secret key from `TAURI_PRIVATE_KEY` does not match the public key defined in `tauri.conf.json > tauri > updater > pubkey`."
-            ));
+            log::warn!(
+              "The updater secret key from `TAURI_PRIVATE_KEY` does not match the public key defined in `tauri.conf.json > tauri > updater > pubkey`. If you are not rotating keys, this means your configuration is wrong and won't be accepted at runtime."
+            );
           }
           signed_paths.push(signature_path);
         }