@@ -0,0 +1,118 @@
2+title = "Urbit Meetup Open Source Bill of Materials"
5+grant_type = ["Proposal"]
6+grant_category = ["Community"]
9+description = "Provide meetup bounty hunters with the persuasive narratives and content"
11+assignee = "~sarlev-sarsen"
18+## Urbit Meetup Open Source Bill of Materials
20+### Project Description
22+This project is for the writing and design of a bill of materials to be shared with Urbit Meetup bounty participants, for the purpose of enabling the running of initial meetup events. Additionally, it includes ongoing management of community generated content, and target audience-based versioning for key content pieces.
26+Fundamentally, the Urbit meetups are a market and sales exercise. Now, the purpose may not be revenue for the Urbit Foundation, but rather is to bring together communities and onboard them onto the Urbit. So what I mean by marketing and sales in this context is to provide meetup bounty hunters with the persuasive narratives and content necessary to necessary to bring potential users through the process of awareness, consideration, decision, adoption, and community building. Not all potential bounty hunters will have the necessary skills to do this well--even though we may want their communities to be onboarded to Urbit. So the purpose of this project will be to enable those bounty hunters with time-saving materials and helpful guidance, so they can focus on bringing their connections and expertise, rather than hoping they can 'sell' Urbit.
30+- The duration of this project would be from grant proposal acceptance to December 31, 2022
31+- Phases 1 and 2 would be deliverable based phases as listed below.
32+- Phase 3 would be a service provided on a quarterly basis with weekly communication and monthly repository updates.
34+### Detailed Description
36+- This grant will cover two main elements of a Bill of Materials for Urbit Meetups: Production, and Repository Management.
37+- Production efforts will be focused around the generation and refinement of materials that can be used by meetup bounty hunters, including the writing and design of presentations, leave behinds, and pre-meetup marketing materials.
38+- Repository management efforts will be focused around collation and curation of past, present, and future bounty hunter's meetup materials, audience-specific versions, and presentation videos so the knowledge and experience of the community can be accessed and disseminated ever more readily.
42+- After the end of Phase 1, an initial BOM will be available for future Meetup bounty hunters to use as the baseline of their meetup materials.
43+- At the end of Phase 2 Meetup bounty hunters should be able to easily pull down key content pieces and distribute/present them in the execution of their meetup bounty. Additionally, these bounty hunters, and the Urbit Foundation, should have clear contact point and reliable manager for a growing repository of meetup materials which can be used across a wide array of potential Urbit users.
44+- At the end of Phase 2, there should be a repository with two variations of meetup content for bounty hunters to choose from depending on their target audience.
45+- Phase 3 is a ongoing phase which may be modified as the grant work evolves, depending on the requirements of the community.
49+- 7 years running marketing agencies, doing and managing everything from video production, content strategy, and customer research, to project management, sales enablement, and content creation (whitepapers, infographics, social media ads, etc).
50+- I am also in the middle of a Meetup bounty myself, so I have a 'boots on the ground' understanding of the materials required, material insight into some of the questions that come from the minds of prospective Urbit users, and a view into a variety of audience types that may be interested in Urbit.
52+### Why I am the right person for this project
54+I regularly construct marketing and sales enablement materials for global technology companies for audiences of varied technical expertise and modes of processing (i.e. central vs peripheral processing). As someone who has seen the inner workings of these companies, I understand both their operational/technical shortcomings, as well as the foundational flaws in their marketing and sales practices. I can help the Urbit Foundation navigate this challenge as the Urbit story expands to more messengers and ensure Urbit does not fall victim to the same PR, corp comms, bland enablement content that it so far has avoided in things like the urbit.org documentation and blog posts.
58+### Milestone 1 - Phase 1 - Marketing Asset Package
60+Expected completion: December 1, 2021
64+- Image and copy samples for social posting
65+- printable flyer or poster that can be used to advertise the two preliminary meetup sessions.
66+- Presentation 1 - Introduction to Urbit for non-technical users that don't remember the early internet - 8-12 slides introducing the pain point, urbit as a solution, and how to get started - approximately 30 minute duration with discussion questions at the end
67+- Presentation 2 - Booting an Urbit - Live demo walk-through of how to boot a comet and get on the network, plus installing an application - System requirements and demonstration preparation recommendations, using MacOS and Port - Explanation of difference between comets and planets.
68+- 'Leave-behind' 1-pager will include the following: - Audience specific why you should care - top 3 things to remember from this meetup - FAQ - CTA to learn more and boot a comet
70+### Milestone 2 - Phase 2 - Audience based versioning of existing content
72+Expected completion: December 31, 2021
76+- Presentation 1B - 'Introduction to Urbit' for technical users that don't remember the early internet - Current network infrastructure, Zooko's Triangle, relation to blockchain technology, Urbit is an NFT...but not really? - I don't really remember the early internet, so it is probably more appropriate for someone else to write that perspective...\*
77+- Presentation 2B - 'The Martian curiosity: Urbit' - Introduction to the technical portions of Urbit's Stack: Arvo, Hoon, Nock, Vere, Azimuth - Potential applications of personal servers
78+- Construction of repository in conjunction with The Urbit Foundation representative, to be created in a mutually agreed upon format and location; likely github.
80+### Milestone 3 - Phase 3.1 - Q1 collation and packaging of new assets
82+Expected completion: March 31, 2022
86+- Regular solicitation of assets created by past and present meetup bounty hunters, templatization and usage documentation where appropriate.
87+- Troubleshooting use of existing assets with present bounty hunters depending on file formats, template issues, or other hurdles
88+- Presumably hosted in a Github repository, although other options exist if desired including managing a Figma project so that editing tools aren't cost prohibitive for bounty hunters.
90+### Milestone 4 - Phase 3.2 - Q2 collation and packaging of new assets
92+Expected completion: June 30, 2022
96+- Regular solicitation of assets created by past and present meetup bounty hunters, templatization and usage documentation where appropriate.
97+- Troubleshooting use of existing assets with present bounty hunters depending on file formats, template issues, or other hurdles
98+- Presumably hosted in a Github repository, although other options exist if desired including managing a Figma project so that editing tools aren't cost prohibitive for bounty hunters.
100+### Milestone 5 - Phase 3.3 - Q3 collation and packaging of new assets
102+Expected completion: September 30, 2022
106+- Regular solicitation of assets created by past and present meetup bounty hunters, templatization and usage documentation where appropriate.
107+- Troubleshooting use of existing assets with present bounty hunters depending on file formats, template issues, or other hurdles
108+- Presumably hosted in a Github repository, although other options exist if desired including managing a Figma project so that editing tools aren't cost prohibitive for bounty hunters.
110+### Milestone 6 - Phase 3.4 - Q4 collation and packaging of new assets
112+Expected completion: December 31, 2022
116+- Regular solicitation of assets created by past and present meetup bounty hunters, templatization and usage documentation where appropriate.
117+- Troubleshooting use of existing assets with present bounty hunters depending on file formats, template issues, or other hurdles
118+- Presumably hosted in a Github repository, although other options exist if desired including managing a Figma project so that editing tools aren't cost prohibitive for bounty hunters.