@@ -20,7 +20,7 @@ Why? Because developers eschew sales. If something is good, it will rise to the
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2121Enter the Agency DAO. The idea—a creative agency that solicits work, receives clients, hires creatives, and makes decisions all on the blockchain—is oft-discussed because it appeals to the crunchy, anti-establishment vibe at the core of every major ad agency. A trustless, leaderless creative community where everyone has equal voice and the best creative rises naturally to the top? The dream of the ‘90s come true!
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23−Unfortunately, decentralization in the ad world currently occupies much more podcast time than reality.,
23+Unfortunately, decentralization in the ad world currently occupies much more podcast time than reality.
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2525## Creative by Committee
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@@ -94,7 +94,7 @@ The creative industries rely almost entirely on reputation—so any Agency DAO w
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9595“Goodby Silverstein and Partners, for example, is widely regarded as one of the best ad agencies out there,” says Callahan. “When a big name in the creative industry goes to work there, the reputation of Goodby Silverstein increases.”
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97−Urbit IDs let you maintain your creative and working reputations while operating within a self-owned ecosystem that can’t be deleted. Beyond that, Urbit’s design-forward OS selects for self-expression in a way that no corporate-owned platform could
97+Urbit IDs let you maintain your creative and working reputations while operating within a self-owned ecosystem that can’t be deleted. Beyond that, Urbit’s design-forward OS selects for self-expression in a way that no corporate-owned platform could.
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100100“The sigil itself is its own design feature,” says Callahan.